social status: 5 trends in tourism + what to do about them
Post on 12-May-2015
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An engaging discussion of current social media trends and there impact on destination marketing organizations. What is working and what is not? How does passion impact engagement? And how does the DMO manage all of these social channels? (Spoiler Alert: They don't!) A dynamic and informative presentation from Troy Thompson of the Travel 2.0 Consulting Group, Social Status will leave attendees with a clear vision for their social media strategy. (Presented at the 2013 Montana Governor's Conference on Tourism and Recreation.)
TRANSCRIPT
1 SOCIAL MEDIA HAS GOTTEN BIGGER, BUT NOT EASIER.
@travel2dot0 • #MTTourism
With so much pressure on marketing budgets, social media marketing is a dream come true, because it costs little or nothing to execute.
@travel2dot0 • #MTTourism
2 PASSIONATE BRANDS HAVE IT EASIER ON SOCIAL MEDIA.
@travel2dot0 • #MTTourism
3 EACH SOCIAL CHANNEL HAS A UNIQUE AUDIENCE + PERSONALITY.
@travel2dot0 • #MTTourism
4 VISUAL CONTENT GETS MORE ATTENTION.
@travel2dot0 • #MTTourism
5 CUSTOMER SERVICE IS THE FOUNDATION OF POSITIVE SOCIAL SHARING.
@travel2dot0 • #MTTourism
! THANKStroy@travel2dot0.com720-515-6010
@travel2dot0 • #MTTourism
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