social trust

Post on 30-Nov-2014

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Social TrustA theory by Niv Calderon

People who share are more interesting

We trust interesting people“Trust Agents”

That’s why Interesting people areChosen to carry msgs

Interesting people know more people

Credit: http://socialgraphcentral.wordpress.com/2008/04/02/ben-ullmans-social-map/

Interesting people get more opportunities

Interesting people get more business intelligence

SOCIAL TRUSTInteresti

ng people

Trust agents

trust agents Social

Interestin

g peop

le

SocialSoci

al Agents

Social

Trust

People who share are

more interesting We trust

interesting people

“Trust Agents”

Interesting people

carry msgs

Interesting people know more people

Interesting people get

more opportunities

Interesting people get

more business intelligence

Trust agents are

social

SOCIAL TRUST

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