social

I’m Ross MayfieldWe make wikis for businessBut we can talk about something

else

What’s Social about an Enterprise?• It’s made of people.

The goal of enterprise software is to drive down cost by automating business processes• Process is an embedded reaction to

prior stupidity - Clay Shirky• Unfortunately things change• Re-design any process with a wiki by

exploring how you could make it more transparent and participatory

Complexity is in the social networkVendors tried to put it in the

softwareSocial Software keeps complexity in

the social network, where it belongs, by only encoding simple rules

Enterprise 2.0 is emergent social software adapted for organizations

We evolved from small from small groups

Today we can scaleCommunication Memory

An easily form groupsacross networks

Social Software adapts to its environment rather than requiring its environment to adapt to it (circa 2002)

Enterprise software

Social Software helps you get laid

WorkParticipationBrittanica

ShareParticipationOpen

ParticipationWikipedia

The greatest pattern of Web 2.0 is sharing control to create value

But as designers, we assume we are intelligent

And make things that don’t fit context

No such thing as collaboration without a goal

Goals bring the top-down and the bottom-up together

What to Wiki 1 of 4

What to wiki 2 of 4

What to wiki 3 of 4

What to wiki 4 of 4

To get the benefits of sharing control and being open, you have to be transparent

Gifting value, instead of take out profit

Gift economies let you push property, market economies have you pull

Information yearns to be free, and is more efficient when pulled, but more valuable when given

Emotionomics?

Participation

Transactions Gifts

Social capital is credit, but without the transaction costs (+50% of US GDP)

There is no buy vs. build model for the act of sharing

Thank you

Come talk to me otherwiseOr download our open source versionOr buy our software :-)

ross.mayfield@socialtext.com

Conversation

Memory

Simple

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