socially influencing systems for behavior change @ mit media lab
Post on 18-Jul-2015
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Socially!Influencing!Systems!
(SIS)!
Social!Influence!
Information!Systems!
Social learning!Social comparison!
Normative influence!
Social facilitation!
Cooperation!
Competition!Recognition!
etc.!
!Users!
Interaction!
Interfaces!
Information!
etc.!
Agnis S(be (2015) Socially Influencing Systems
h<p://net-‐presence.ca/insights/
Social Influence
h<p://www.docstoc.com/docs/84103480/ALBERT-‐BANDURA-‐-‐-‐PowerPoint
h<p://levieva.blogspot.fi/2011/06/social-‐psychology.html
Social Influence (Behavior Change)
Systems (Technology)
Urban Mobility (Biking)
BEHAVIORAL!!
BEHAVIOR!- To ride a bicycle (more
frequently)!!
PERSONAL!!
ATTITUDE!- Towards bicycling!!
ENVIRONMENTAL!!
SOCIAL INFLUENCE!- Social learning!- Social comparison!- Normative influence!- Social facilitation!- Cooperation!- Competition!- Recognition!
BEHAVIORAL!!
BEHAVIOR!- To ride a bicycle (more
frequently)!!
PERSONAL!!
ATTITUDE!- Towards bicycling!!
h<p://en.wikipedia.org/wiki/Traffic_count
Social Influence (Behavior Change)
Systems (Technology)
Climate Change & Environment (AltruisAc CooperaAon)
BEHAVIORAL!!
BEHAVIOR!- To altruistically cooperate
in coping with environmental and climate changes!
PERSONAL!!
ATTITUDE!- Towards the importance of
facilitating sustainable environmental harmony!
ENVIRONMENTAL!!
PERSUASIVE ENGINEERING!- Socially influencing systems
that enable and motivate people to collaborate!
h<p://green-‐behavior.com/buzzword-‐patrol/eco-‐friendly-‐infographic.htm
Social Influence (Behavior Change)
Systems (Technology)
Business (Feedback CollecAon)
BEHAVIORAL!!
BEHAVIORAL INTENTION:!- To engage with a publicly
displayed Twitter-based system!
PERSONAL!!
USER FACTORS:!- Vicarious learning!- Self-regulation!
ENVIRONMENTAL!!
SOFTWARE FEATURES:!- Social learning!- Social comparison!- Normative influence!- Social facilitation!- Cooperation!- Competition!- Recognition!
Social Learning
Social Influence
features
Social Comparison
Normative Influence
Social Facilitation
Cooperation
Competition
Recognition
CT!Competition!
SL!Social!
learning!
SC!Social
comparison!
CR!Cooperation!
NI!Normative!influence!
SF!Social
facilitation!
RE!Recognition!
Involvement!Attitude!
Engagement!Attitude and Behavior!
Participation!Behavior!
Agnis&S(be&(2014)&Socially&Influencing&Systems&
Social Influence (Behavior Change)
Systems (Technology)
Health & Wellbeing (Workplace AcAviAes)
h<p://www.zanda.com/items/things/00021250000090/ping-‐pong
BEHAVIORAL!!
BEHAVIOR!- To do more physical
activities at workplace!!
PERSONAL!!
ATTITUDE!- Towards becoming more
active during work hours!
ENVIRONMENTAL!!
PERSUASIVE ENGINEERING!- Inviting ping pong opponents!- Joining the competition!- Recognition for achievements!
h<p://www.zanda.com/items/things/00021250000090/ping-‐pong
SL!Social!
learning!
SC!Social
comparison!
CR!Cooperation!
NI!Normative!influence!
SF!Social
facilitation!
Involvement!Attitude!
Engagement!Attitude and Behavior!
Participation!Behavior!
Agnis&S(be&(2014)&Socially&Influencing&Systems&
Social Influence (Behavior Change)
Systems (Technology)
Health & Wellbeing (Sleep)
h<p://www.kanesivesind.com/2013/03/30/sleep-‐101/
BEHAVIORAL!!
BEHAVIOR!- To get earlier to bed!!
PERSONAL!!
ATTITUDE!- Towards the importance of
having enough good quality sleep!
ENVIRONMENTAL!!
PERSUASIVE ENGINEERING!- Triggering to go to bed!- Comparison to oneself/others!- Display who sleeps already!
h<p://www.kanesivesind.com/2013/03/30/sleep-‐101/
CT!Competition!
SL!Social!
learning!
CR!Cooperation!
NI!Normative!influence!
RE!Recognition!
Involvement!Attitude!
Engagement!Attitude and Behavior!
Participation!Behavior!
Agnis&S(be&(2014)&Socially&Influencing&Systems&
Social Influence (Behavior Change)
Systems (Technology)
Health & Wellbeing (GraAtude)
h<p://www.miravalresorts.com/blog/post.cfm/10-‐ways-‐to-‐cul(vate-‐an-‐aZtude-‐of-‐gra(tude
BEHAVIORAL!!
BEHAVIOR!- To express gratitude more
often!
PERSONAL!!
ATTITUDE!- Towards selfless behavior!!
ENVIRONMENTAL!!
PERSUASIVE ENGINEERING!- Achieve collective goal of
1000 thank you per week!- Display an average!
h<p://www.miravalresorts.com/blog/post.cfm/10-‐ways-‐to-‐cul(vate-‐an-‐aZtude-‐of-‐gra(tude
CT!Competition!
SL!Social!
learning!
SC!Social
comparison!
SF!Social
facilitation!
RE!Recognition!
Involvement!Attitude!
Engagement!Attitude and Behavior!
Participation!Behavior!
Agnis&S(be&(2014)&Socially&Influencing&Systems&
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