socially responsible marketing communication

Socially Responsible Marketing Communication

Submitted To: Submitted By:

SANA RAO Sir Ahmad Tasman Pasha

OUT LINE

• Social marketing

• Advertising

• Laws of advertising

• Sales Promotion

• Personal Selling

Social Marketing

Social marketing works to help people change their behaviors to become healthier or to improve society or the world

in some way.

Advertising

• Remind customers and prospects about the benefits of your product or service.

• Establish and maintain your distinct identity.

• Encourage existing customers to buy more of what you sell.

• Attract new customers.

• Promote your business to customers, investors and others.

Law of Advertisement

• By law companies must avoid that types of advertising.

1: False / Deceptive

False / Deceptive Advertising

• When falsely advertising, the company is deliberately misleading a potential consumer about a product, service, or company by reporting false or unsubstantiated information.

• These ads often tend to only highlight the positive aspects not the undesirable.

Body flex, an 18-minute routine with a Body flex Gym Bar, guaranteed in their ads and infomercials that in just seven days you can lose 4 to 14 inches off your waist.

Used to say “Provide immediate relief of headaches.

no published studies shows that any of its ingredients alleviate headache pain.

• Airborne recently settled a lawsuit for false advertising. The box claimed the supplement was a “miracle cold buster” with no factual

evidence of preventing colds.

Socially Responsible Advertisements

Promotion• Audience Promotion :

Brings new viewers/listeners to your station

• Sales Promotion:

Attracts buyer’s attention to advertiser’s business. creates in-store traffic/sales.

.• Community Promotions:• Helps solve a community problem

Sales Promotion

A campaign that gets the audience directly involved in an activity or event that enhances the advertiser’s business and your station.

Sales Promotion Methods for Consumers

Promotional PricingPromotional Pricing

• Price reductions

• Free goods

• Tied offers

• Money off next purchase

Non-priceNon-pricepromotionspromotions

• Contests

• Free gifts

• Self-supporting offers

• Guarantees and added services

Personal Selling Defined

• Personal selling refers to the presentation of goods and services before the customers and convincing or persuading them to buy the products or services.

Advantages of Personal Selling

• Provides a detailed explanation or demonstration of product.

• Message can be varied to fit the needs of each prospective customer.

• Can be directed to specific qualified prospects.

• Instant feedback.

• Personal persuasion can be used

• “A good salesman can get you to buy ice in winter”.

• Provides a detailed explanation or demonstration of product.

• Message can be varied to fit the needs of each prospective customer.

• Can be directed to specific qualified prospects.

• Instant feedback.

• Personal persuasion can be used

• “A good salesman can get you to buy ice in winter”.

Relationship Selling

Relationship selling is all about building a friendship or relationship with your prospects and listening to their needs. Once you've built that relationship, shown you care, and earned their trust, you are on the road to making them a customer.