socialware overview with screenshots

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PRESENTER

Cuyler Owens, Sales Director

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52%

Online Social Technologies Drive Measurable Benefit

INCREASE

MARKETING

EFFECTIVENESS

43%INCREASE

CUSTOMER

SATISFACTION 38%DECREASE

MARKETING COST

32%REDUCTION

SUPPORTING COSTS

Source: McKinsey & Company, How Companies are Benefiting from Web 2.0, June 2009

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Enterprise typically manage access one of two ways

61%WRITTEN

POLICIES

54%BLOCK

ACCESS

INDUSTRY

GAP

Source: Deloitte, Social networking & reputational risk in the workplace, 2009, Robert Half Technology, 2009

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Social Middleware bridges the gap

PROCESS

SYSTEMSPEOPLE

SOCIAL MIDDLEWARE

Social Media Applications

Enterprise

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Socialware platform and business applications

PROCESS

SYSTEMSPEOPLE

RISK MANAGER | SOCIAL MARKETER | COLLABORATOR

SECURITY CONTROL REPORTING INTEGRATION

Enterprise

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Social media is a new channel, not new content

INDUSTRY

REGULATORS

“You have to find a way to supervise this activity”

– FINRA

Email

Instant Messages

eDocuments

Social Media Posts

Web Sites

Sales Literature

Videos

Photos

CONTENT

TYPES

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Socialware: Risk Manager

FEATURE LEVEL

ACCESS CONTROL

eDISCOVERY

WORKFLOW

MODERATION

ARCHIVE MESSAGES

& META DATARISK MANAGER

Monitor, route & archive enterprise social messages

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Feature Level Access Contol – Admin View

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LinkedIn feature level access control – user experience

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Twitter Moderation Workflow – user experience

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Moderation Workflow – Admin View

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Archiving and Discovery – Only Viewed by administrator

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Capitalize on social in a secure & compliant manner

Cost avoidance

> Compliance fines

> Discovery costs

> Data leakage

Increased productivity

> Automated data retention

> Automated moderation

Increased revenue

> Increased marketing reach

> Improved customer service

> Increased sales

FEATURE LEVEL

ACCESS CONTROL

eDISCOVERY

WORKFLOW

MODERATION

ARCHIVE MESSAGES

& META DATARISK MANAGER

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Socialware: Social Marketer

Tag, embed & optimize your social messages

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Example Social Marketer implementation

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Multiply the value of your social investment

Increased engagement

> Increased time-on-site

> Increased word-of-mouth

Increased traffic

> Increased fresh content

> Improved page rank

Increased revenue

> Increased marketing reach

> Improved customer service

> Increased sales

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Socialware: Collaborator

Communicate privately & securely on social networks

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Twitter Collaboration message/Private internal message

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Communication & collaboration that works

Improved communication

> Increased knowledge mgmt.

> Improved collaboration

> Increased productivity

Decreased costs

> Hardware/software

> Customization

> Training

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Customer Success Manager

Tap our experience to ensure social media success

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Enterprise

ACTIVE DIRECTORY

eDISCOVERY

DLP SYSTEM

VPN

SERVER

ENTERPRISE

PROXY

Flexible implementation and management

1

23

41. Social network requests routed

through enterprise proxy

2. Direct integration for access control, DLP, eDiscovery, etc

3. Off network devices routed through enterprise proxy or directly through Socialware

4. Socialware hosted service provides for greatest implementation flexibility

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Deployment timeline, approach

1-2 WEEKS 1-2 WEEKS

ApplicationProvisioning

User Setup

ProxyConfiguration

*SystemIntegration(as needed)

PolicyConfiguration

AdministrativeTraining

Go Live

MeasureImpact

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Summary & next steps

Assess your current situation

> What is the opportunity cost from not leveraging these tools?

> How will you manage the process to ensure security & compliance?

> What are the risks of opening access and how will you manage them?

> How else would you use these social tools if you had social middleware?

What is the desired timing around engaging with social media?

Which groups will get access?

How will you use it?