soft drink

PRODUCT

COOL CANE is a 100 percent fruit juice whichwill be produced and marketed by the McCFEIndustries Ltd. BRAND NAME: COOL CANE

McCFEPvt Ltd

Have a Juicy Day

TODAY WE ARE LAUNCHING

EXTRACTED FROM

FRESH SUGAR CANE

“To be capable to deliver the range and quality of Juice which the customer demands, which can only be fulfilled by the modern technology which will have the scale and worldwide presence to do so competitively”

VISION

“To be a leading producer of fruit juices based on dedication to nature, corporate and process hygiene, dynamic leadership and commitment to our partners and stakeholders.”

MISSION

Why this product?

Factors Driving Demand for Our Product

• Changing age profile- A relatively larger share of young

population which has the ability to spend on processed foods

• Increase in income- The middle and upper middle income

groups growing at a faster rate than in developed countries resulting in higher spending on food

• Social changes- Increasing number of working women

• Life style factors- Increasing health consciousness and need

for convenience fruit drink

TARGET MARKET

target marketKids – Fond of Fruit Juice (fond of mango, sugar cane)Teens – More experimentalYouth – Experimental and more buying powerWorking PeopleHousewivesElderly people

Travel IndustryAirlines, Railways and Local Transport SystemsRecreationalMovie Theatres, Malls, Amusement Parks.School, CollegesHotels, Restaurants, Bars etc.

Identification of Competitors

CavinKare Pvt Ltd (Maa Fruits Pvt Ltd. )

Coca Cola India (Minute Maid Pulpy Orange / Maaza )

PepsiCo (Tropicana )

Parle Agro (Frooti / Appy/ N-joi )

Dabur (Real )

Godrej Beverages (Xs brand / Sofit )

Ladakh Foods (Leh Berry)

Mother Dairy (Safal)

Freshgold

Market Share of Competitors

Dabur

Rea

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Peps

i Tro

pica

na

Parle

Fro

oti

Coca

Cola'

s Maa

za

Godre

j Jum

pin

Pro

Soya

,s S

oya

Milk

Nestle

's M

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Other

s 0%

30%

60%

90%

35 25 15 13 2 2 4 4

Chart Title

Series1

Market Share of Competitors

advantages

Sugarcane juice helps your kidneys to function well and run smoothly and also helps the urinary flow.

Since sugarcane has no simple sugar, diabetics can enjoy it. However, if you have type 2-diabetes, you should limit how much you drink.

Sugarcane juice is full of nutrients such as potassium which is great for digestion

PlaceIn the initial phase we would be outsourcing fruit processing and packaging of Fruit Juice under COOL CANE brand.

Sugar cane would be purchased from Maharashtra, Uttar Pradesh and Karnataka. Fruit Processing & Packaging would be outsourced to localproducer.

Mode of Transport: Road Transport

Pricing

As a new comer our pricing strategy is to introduce our products in the market at lower prices so as to create huge demand in the market and then compete with other competitors.

As we come up in the demand, we will increase our prices and will provide more efficient and affordable juices.

Pricing Strategy

Penetration Pricing

Our product will be lie on penetration strategy with high quality & low price.

For introducing new product.

Price low to capture market share.

Expect to make profit in volume.

Promotion

As we are in the Introduction phase, our objective is to create brand awareness through celebrity Advertising.

Use of Print Media, Radio Advertisement, Hoardings in Public Spots, Sample Distribution, Organizing Events, TV Commercial etc.

Tie Up with major Cinema halls to promote our products during Intervals.

In-film advertising, in its most effective form, is about a brand being a part of the cinema's content.

Web Marketing Social Networking:

In order to reach out to the TA and ensure that they feel more connected with the brand it is necessary to start making conversation.

facebook

Creating a community on facebook. Creating a Fan page on facebook. This will enable the brand to keep its TA engaged

and updated on the introduction of new flavors and events.

twitter Creating an active account on a micro-

blogging site such as twitter, where regular tweets on product and event updates will ensure interactivity.

Followers will be encouraged to tweet their suggestions on new flavors.

Have a juicy day

Modes of transportation

Through road transportation

process

Quantity Price ( Rs )

250 ml. 13

330 ml. 18

1 litter 53

1.5 litter 80

2 litter 100

Thank you