softwhere'08: anne helmond

Anne Helmond

Software-Engine Relations

SoftWhere: Software Studies WorkshopCalit2 UCSD - May 21, 2008

A different kind of blogger?

Blog Engines

The blogosphere according to the engines

The blogosphere according to the engines is the indexable

Software optimized for the engines

The “other side” of software-engine relations

Software optimized for the engines

Blog comments do not count for engines

Software optimized for the engines

Bloggers breaking out of the software-engine regime with “dofollow”

Software-engine symbiosis

Engines force upgrades

Software-engine symbiosis

Posts seeking engines by default

Engines are the starting point of the blogosphere

A different kind of blogger

But the engines create different blogospheres

Engines segregate web spheres

Software-engine-blogger relations visualized

Google knows I blog for Google

Anne Helmond

The Institute of Network Cultures&

University of Amsterdam

anne@annehelmond.nl

SoftWhere: Software Studies WorkshopCalit2 UCSD - May 21, 2008