sony convergence and integration
Post on 21-Nov-2014
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VERTICAL INTEGRATION – A company having an interest in more than one stage of a text’s life.For example; Sony produce films, market them on their own website, release them on DVD which you can watch on a Sony produced TV (which you may have bought in a Sony shop).
CROSS MEDIA CONVERGENCE – A company producing more than one type of media.
Sony own film studios, record labels, video game developers, hardware manufacturers mongst others.
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