southeast asia - globalglving partner workshop 2016

welcome

Photo: The Nyaka AIDS Orphans Project

GlobalGiving Workshop

Agenda Introductions 20 min

GlobalGiving Updates 20 min

GG Rewards +activity 60 min

Project Pages 10 min

Break 15 min

Expanding Fundraising Strategy 20 min

Engaging Donors +activity 30 min

Wrap-Up & Feedback 15 min

GlobalGiving: The Story

From WorldBank to GlobalGiving

BRAZIL

4,321

Founded by two former World Bank executives who have created a new, higher-impact way for

individuals & organizations to direct their philanthropy to their choice of high-quality,

trackable projects in the U.S. and around the world.

Together we are building a global movement for social progress. One donor, one project, one community at a time.

I N T R O D U C T I O N S

I N T R O D U C T I O N S

A C T I V I T Y

1.  Name

2.  Organization 3.  Motivation for your work

4.  Hopes for 2016

Introductions

O B J E C T I V E

2016

Understanding what is new about GlobalGiving for 2016

O B J E C T I V E

GG Rewards

What are GG Rewards, how do you earn them, why might they be impactful for your organization

O B J E C T I V E

Utilizing GlobalGiving

Distinguishing ways to use GlobalGiving to best increase donors, impact, and involvement

2 0 1 5 I N R E V I E W

145,000 donations

$35 million donated

2,584 Organizations received funding

275 site visits in 37 countries

65% of our nonprofit partners said that GlobalGiving helps them

become more effective not only in fundraising, but overall as an organization

C O M I N G U P I N 2 0 1 6

S K I L L E D G L O B A L G I V I N G S U P P O R T

A p p l y b y J u n e 3 o r

S e p t e m b e r 2

S O C I A L I M P A C T A C A D E M Y

A p p l y b y A u g u s t 8 B e g i n s S e p t e m b e r 6

P H O T O C O N T E S T

D e a d l i n e J u n e 2 9 V o t i n g J u l y 1 8 – 2 2

B O N U S D A Y S

M a r c h , J u n e , S e p t e m b e r

D o n a t i o n s w i l l b e m a t c h e d o n c e r t a i n d a y s

Y E A R E N D C A M P A I G N

O p t - I n D e a d l i n e N o v e m b e r 1 8

R u n s

D e c e m b e r 1 – 3 1

N E W O N B O A R D I N G P R O C E S S

Complete the online

application

1 GlobalGiving

will review the application

within 30 days

2 After approval,

create a project page

3 Fundraise for your program!

4

”Our presence on GlobalGiving’s website has allowed us to tap into a truly global experience… With the help of GlobalGiving

and the now hundreds of donors who have supported our organization through the website over the past several years, we have been able to screen thousands of children and provide life-saving surgeries for children and provide life saving surgerious

for children with congenital heart disease. In short, our partnerships have saved lives and transformed families.

-sean love, china california heart watch

15% Fee Page GlobalGiving doesn’t charge any application or vetting fees for nonprofits, but we do retain 15% of every donation. Why? Because we will amplify your impact.  You Receive: tools, training, one-on-one support, and access to a new crowd of supporters.

In 2015, 50% of donors choose to

cover the GlobalGiving fee at

checkout

C O R P O R A T E P A R T N E R S H I P S

C O R P O R A T E P A R T N E R S

Cause Marketing

Gift Cards

Employee Giving

Grantmaking

O B J E C T I V E

2016

Understanding what is new about GlobalGiving for 2016

G L O B A L G I V I N G D A S H B O A R D

GG Rewards are designed to

raise money and increase

effectiveness

GG Rewards are Flexible GG Rewards are Engaging

Partner 0-17 Points

Leader 17–35 Points

Superstar 36+ Points

You can find your status in your DASHBOARD

Effectivness with community

through fundraising

Engagement through learning

E F F E C T I V E N E S S

L E A R N I N G C Y C L E S

Listen Act

Learn

DIY Toolkit GG Webinars Charting Impact

GlobalGiving Site Visit

Feedback Toolkit

Create Your Own Cycle

Listen Learn

Act

A C T I V I T Y

1.  Listen … now! 2.  How will you Act

3.  What might you learn from your action

Create Your Own Learning Cycle

O B J E C T I V E

Learning Cycles

Do you think learning is important to your organization?

Talking Point

E N G A G E M E N T

Fundraising Reporting Participation

Site Visits Email Earn More Points

F U N D R A I S I N G

1 Donations

2 Number of donors

3 Number of

reoccurring donors

R E P O R T I N G

Project

Reports

Thank You

Notes

2016

P A R T I C I P A T I O N

Bonus Days Campaigns

M O R E

Host a GlobalGiving site visit

Site Visits

1/3 of Nonprofit revenue in 2015 was generated by email

Email

Learning and Effectiveness Tool

Other GlobalGiving Webinars

Earn more Points

Do you really want to be a Leader or a Superstar?

(yes.)

Project of the Month

Corporate Partners

Boost in Search

Ranking

O B J E C T I V E

GG Rewards

What are GG Rewards, how do you earn them, and why are they important for your organization

BREAK 15 mintues.

Break

F U N D R A I S I N G

S E T T I N G G O A L S

SMART Goals

Set goals and timelines for your fundraising efforts that are SMART

S pecific

M A R T ime-Bound

ealistic

ction-Oriented

easureable

T O O L S

C A M P A I G N S

Year End Campaign Bonus Days

Photo Contests #GivingTuesday

18% Of all online fundraising happens in December

March 16 Pro-Rated Bonus Day

June 15 GG Rewards Bonus Day

September 21 Time Release

Bonus Day

Photo contests

SayCheese!Wednesday,June20

GG will be the lowest cost option for online fundraising on #givingtuesday. That means no creditcard transaction fees will apply o the first $500,000 raised on GG. And we’re giving away our largest bonus prize ever

#GivingTuesday

F U N D R A I S E R P A G E

$2,474 Raised for Maternal Health in Tanzania

LABOR FOR LOVE

Alison asked supporters to donate $1

for every hour a women in their life

was in labor

$13,477 Nepal Earthquake Relief

M I C R O P R O J E C T S

Fundraise for an individual or activity for three months. Donors often respond to urgent needs

A T T R A C T A N D E N G A G E A F U N D R A I S I N G A R M Y

A D V O C A T E S

Create Fundraising

Advocates.

For your supporters that are passionate about your cause, make them part of your fundraising team!

Create tools to help them reach out to their networks, thus growing your network.

1 Do they care about your organization

and cause?

2 Can they serve as

brand ambassadors?

3 Are they able to

communicate your story well?

4 Do they have a large

network?

5 Are you comfortable

reaching out to them?

Identifying your Advocates

Once you have identified your

fundraising advocates, help them with tools, content, templates,

calendars and support.

A C T I V I T Y

Talk about ways you might support a fundraising advocate

1.  Tools 2.  Templates 3.  Calendars

4.  Etc.

Talking Point

D O N O R S

A T T R A C T I N G D O N O R S

1 Project Pages

Create a compelling and attractive Project Page

2 Project Reports allow you to share your

impact with the supporters on GlobalGiving.

P R O J E C T P A G E S

Clean And Consise

Tangible Donation Options

Engaging Title

P R O J E C T R E P O R T S

Write a Project Report at least once every three months and include photos, stories and impact

Constituent Story

Engaging Photos

Clear Language

Progress + Impact

Donors want to know the impact they’ve helped to create with their gifts.

H A V I N G A C L E A R , E N G A G I N G A N D I N S P R I A T I O N A L S T O R Y W I L L H E L P Y O U G A I N N E W S U P P O R T E R S A N D E N G A G E Y O U R C U R R E N T

S U P P P O R T E R S

Use Storytelling to engage donors in your Project Pages and Project Reports

S U M M A R Y

T H E M O T I V A T I O N

T H E C H A L L E N G E

T H E P L A C E

T H E P E O P L E

A C T I V I T Y

1. What could be improved about this Project Report? 2. What is good about this Project Report?

Project Report Critique

h2ps://www.globalgiving.org/projects/provide-health-care-to-45-vulnerable-children/reports/

T H E T A K E A W A Y S

Have a great story.

Have a clear, simple, and inspiring story that highlights your constituents as heroes, and lets your supporters know why

your organization is important!

Use your story to fundraise.

Use that great story in your fundraising efforts. In your emails highlight stories to engage your supporters.

Connect with your donors.

Donors want to know how their gift has impacted your work and the individuals your organization is helping. Update them

on this impact, and inspire them to give again!

R E T A I N I N G D O N O R S

Always Thank Your Donors.

Show your appreciate for all the things your supporters are doing to help your organization by sending them personal,

prompt, and sincere thank you notes. Engage them!

50% of donors prefer

personalization

Versus speed when they are being thanked by the organizations they give to. Pay attention to what they gave

to, if they’ve given before, and ask them why they give!

A C T I V I T Y

What would you want to include in a Thank You note to a donor

Talking Point: Thank You Note

O B J E C T I V E

FUNDRAISING

Distinguishing ways to use GlobalGiving to best increase Fundraising and Awareness

DISASTER RELIEF

2015 Earthquake in Nepal 2015 Ebola Crisis 2015 Typhoon in the Philippines NOW Syrian Refugee Crisis

After a disaster, we reach out to our partners and

activate our networks to help those in need.

After a disaster, we

reach out to our

partners and activate

our networks to help

those in need.

A C T I V I T Y

1.  What’s new for 2016? 2.  GG Rewards

3.  Utilizing GlobalGiving

Review of Objectives

We’re here to help!

www.globalgiving.org projecthelp@globalgiving.org

+1-877-605-2314

Questions?

thank you