southern's approach to station adoption yvonne leslie stakeholder relations manager 18 july...

Southern's approach to station adoptionYvonne LeslieStakeholder Relations Manager

18 July 2012 | ACoRP station adoption seminar

Southern

• Franchise runs Sep 2009 - July 2015

• 4000+ staff• 2200 services daily• 158 stations

Starting out/challenges

• Aim: to create safe, straightforward scheme

• CRP involvement fundamental• Station managers on board• Safety team on board• Funding

Promotion

• Official scheme launched April 2010

• Actively promoted at stations

• Media interest

Local resident groups• London Road• Balcombe

Local charities• Aldingbourne Trust• Moulsecoomb• Reigate

Commercial business• Shoreham Port (Southwick)

Art Groups• Chichester

School Partnerships• Edenbridge Town Primary School

Campaign Groups• Plumpton• Three Oaks

Social Enterprise• Brighton• Growing Redhill

History groups• Our Newhaven

Rooms back into use• Emsworth

Rooms back into use• Emsworth

Rooms back into use• Emsworth

Funding• Southern small grant

budget – simple form

• Suggest other options e.g. ACoRP grants

• Large external grants e.g. Emsworth

Rewards

• Garden parties!

• Personal satisfaction

• Improving the community

• More welcoming stations

Is the approach working?• To be safe and

straightforward within an official framework

• Improving the community - more welcoming stations

• Improvements to NPS scores for station environments

• Requirement was 12 – we now have 30 partnerships signed up with more in the pipeline