span communications profile

About Us

• A home grown agency with Offices in Delhi, Mumbai, Bangalore and Kolkata

•We are the largest buyer of International Media in the Country

•One of the top 10 Agencies in terms of Media Billing

•PAN Industry experience having clients across BFSI, Travel, Power, Education, Telecom, Auto, Social sector, Consumer Durable, Lifestyle et al.

The People

•Naresh Khetrapal•A visionary with more than 35 years in business across real estate, construction, hospitality, Casinos and Advertising. Hands on involvement in the media side of the Business. One of the Media stalwarts in the country .

The People

• Rohit Khetrapal•Digital enthusiast, start up owner, actively involved with clients like SBI, Incredible India, Population Services International, Kent Electricals, Audi Regional, VISA. Started the Mumbai operations for the company and currently in charge of Pan India operations.

The People

•Poornima Shettigar• 13 years of media experience across research, planning & buying with organisations like TAM, Madison Communications, Initiative, Tata Teleservices. Worked on brands Britannia, Fastrack, Tanishq, Enamor, Good Knight, Hit, Ambipur, Pidilite, Dish TV, Tata Indicom, Tata Photon, Radio Mirchi among others.

• Faisal Naseem• 8 years of media buying experience across an array of sectors like BFSI, Travel, Lifestyle, Education, Telecom, PSU, Social sector.

Esteemed Clients

Esteemed Clients

Our advertising business

2009 243 Cr

2010 319 Cr

2011 393 Cr

2012 483 Cr

Clocked 2013 @ 500 Crores

yOur Media Services

• Media Planning & Buying

• Out of Home

• Digital Marketing

• Activation and On ground

• You may not need an ad, we understand that.

• We are about outsmarting competition, not outspending them.

• Hands on involvement by the senior team.

• We are the one stop shop for all your media requirements.

• Policy of ‘Relationships First’ has helped us retain most of our clients.

• Maximum Bang for your buck

Why Span Communications

Our Buying Clout

• Have won multi agency pitches on the back of our buying and Planning efficiencies. The major ones being:

•Ministry of Tourism - Global Media Campaign worth Rs. 150 Crore against GroupM, Carat, Zenith Optimedia, etc

•PSI (Population Services International) against Starcom, GroupM, Lodestar, Carat, Mudra etc

•SBI - Several Media Campaigns against GroupM, Prachar and RK Swamy

Digital Capabilities

• Full Fledged Digital Division handling Clients across Performance, Social Media, Technology, Branding, Web Development, etc

Digital Works

• App Development and Promotion of Visit Britain

•Digital Campaign and Integrated Game for United Nations Development Programme

•Performance Campaigns for SBI, HDFC, Birla Sunlife Insurance

Digital Works

•Kerala Tourism Digital Initiatives

•Incredible India Global Campaign

•Social and Media Campaigns for Audi

•Performance and Social Campaigns for XnY.in and Findmystay.com

Recent Wins•SBI – Global Campaign against GroupM, Publicis, RK Swamy, Prachar, Concept, Adfactor and Crayons

•PSI against – Starcom, GroupM, Lodestar, Carat, Mudra, etc

•NACO Digital Campaign Against TBWA, Interactive Avenues, Madison, GroupM

•Magic Holidays

Success Stories

• Client : SBI

•Period : 2010 onwards

•Background : SBI was very heavy on print with nearly 90% of ATL budgets being spent on the print medium.

•Span Recommendation : To add other media to the basket so as to give brand the multi media advantage and sustained recall. Launched TV, Digital and Activation Campaigns in a strategic way

•Result : Brand SBI has seen a growth in Spont Awareness

State Bank of India

Success Stories• Client : Incredible India (Global Mandate)

•Period : 2003 onwards

•Background :We have been working on brand since the very beginning

•Span Recommendation : Done several coveted Campaigns such as Celebrating 350 years of Taj, India @ 60 in USA and UK •Result : The tourism sector in India is thriving. The tourist arrivals have been increasing year on year. Incredible India is the most respected Indian Brand Globally

Success Stories

• Client : Bureau of Energy Efficiency

•Period : 2006- 2011

•Background : Launched BEE labels

•Span Recommendation : High Visibility with placement of spots. Ensured first spot in break without any premium

•Result : Post campaign dipstick revealed high level of awareness for the campaign

Success Stories• Client : Delhi Election Office

•Period : 2008-2009

•Background : People were not interested in voting. Preferred enjoying it as a holiday

•Span Recommendation : Make voting cool and device separate campaigns for different sets of TG – Businessman, Youth, Government Employee, Domestic Help, etc

•Result : 5 times earned Media for the Campaign. Tremendous increase in voter turnout. BBC called it one of the best Election Campaigns of all Time

Pappu vote nahin deta…

Success Stories• Client : Casino Pride, Goa

•Period : 2008 Onwards

•Background : Gambling with a particular Casino is an impulsive decision which you decide on the Spot

•Span Recommendation : Own Airport Media at Goa so that when you land in Goa, you see Casino Pride everywhere thus increasing brand recall and Spont Awareness

•Result : Casino Pride is the largest Casino in India with maximum market share amidst serious competition from established players

Andaman Tourism

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