special announcement - robert ciccone, american express open

Conversational Marketing Summit

New York, NY June 6, 2011

Robert Ciccone Vice President - American Express OPEN

Bringing the Power of Online Reputation Management to Small Businesses

3

“We need help to grow our business”

Getting & retaining customers

Improving profitability & cash flow

Saving time

4

Small Businesses and Social Media

of entrepreneurs use social media to promote their business

Facebook 35%LinkedIn 15%Twitter 10%Blog 8%YouTube 8%FourSquare 2%

44%

American Express OPEN’s 2011 Small Business Monitor

5

Risk Or Benefit for Small Business?

90% of consumers trust recommendations from people they know

70% trust consumer opinions online*54% of small businesses use social networks to monitor feedback**

*The Neilson Company **SBSI, University of Maryland and Network Solutions

6

Small Businesses Need/Want to…

MANAGE their online presence

LEARN what their customers are saying

CONNECT online with their customers

American Express OPEN introduces YourBuzz.

FREE

7

A Small Business: Finnegan’s Grill

“Your Buzz saved me money, as I was able to maximize exposure on the free platforms such as Yelp, CitySearch etc.”

Billy Carey, Owner

8

A Small Business: Finnegan’s Grill

“Easy to see the potential client reach I have & centralized feedback from multiple networks in one location.”

Billy Carey, Owner

9

A Small Business: Finnegan’s Grill “It allowed me to realize when I was saturating my followers with too many messages which resulted in people un-following, or de-friending me. This insight caused me to change my approach when communicating to my followers, ensuring that the messages were meaningful and filled with value.”

Billy Carey, Owner

www.yourbuzz.com

Learn more about YourBuzz