spectrum breakfast seminar the future of tv
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Spectrum Breakfast Seminar
‘The Future of TV’
Tuesday 19th June, 2007
Spectrum Breakfast SeminarThe Future of TVOpen 8.00am
Welcome Daniel Osmer, Managing Partner, Spectrum
Introduction Graham Lovelace, Event Moderator
Presentations Guest Speakers, Q&A and Panel DiscussionClose 10.00am
http://youtube.com/watch?v=Sq5mQLArjmo
Graham LovelaceMD, Lovelace Consulting
Guest speakers
David HulbertCEO
‘enabling television’s next revolution’
‘the case for mobile video’’
‘new distribution, same business’
Linda SummersHead of Strategic Development
Jeremy FlynnCEO and Founder,
D2See
The Future of Television
David Hulbert
CEO
Overview
• The Television business system:
• Television is the encrypted or free-to-air (electronic) delivery
of video for personal and small group use (in the home)
• Television is a long-cycle (several years) business,
and is slow to change.
Storage
Content PipePresentation & Selection
Viewing
Platform
Content
• Limited volume
• Risky
• The long tail?
USA example - $130+ billion revenue - 40% spent on production - $2+ million per hour - 40-50 average lifetime repeats
100-200 18 hour
“channels”
- most creative endeavours fail- ars longa, vita brevis
- your holiday videos are just holiday videos- skew towards blockbusters- from internet success to a recording contract
3½ pipes - natural monopolies all• DTH satellite
– wide coverage– low marginal access cost– business focus
• Cable– (still) the best technology– back channel– multiple play
• Telephone wire– universal coverage and relationships– multiple play
• Terrestrial– expensive– limited capacity– technology dead end
An alliance of conveniencebetween dirigistes, freeriders
and opportunists
Selection
• Push towards more choice and fragmentation– Linear channels multiplexes, timeshifts, SVOD– Set top box PVR, remote services, multiple access points– Monthly subscription à la carte, VOD, micropayments– TV listings epg, personalised channels, directed search
• But– Economics of bundling
– Need for content creators to reduce risk– Transaction and selection costs
– Low cost (and importance?) of TV
Predictable, simple,
consistent packages
with buy through
Platforms - not just ‘pipes & content’
• Simple concept, but difficult to execute– one-stop-shop for full range of TV (and other services)– reliable, upgradeable technology– simple pricing and billing– “two ring” customer service
• Simple economics, with rigorous consequences– subscriber base and growth rate
– churn
– cost per acquisition
– ARPU and gross margin
My predictions
• Does TV have a future?
• Do we know what it will be like?
• Are we there yet?
…….probably…..
…….yes and no…..
…….it will take longer than you think…..
The Future of Television
David Hulbert
CEO
Panel Discussion
Questions raised by the Audience• Bit torrent – how will we deal with this?? • Why should I have to pay for TV on any other device –
it’s usually free??• Discussion re: SlingMedia technology• Discussion re: BT Vision• Question re: rate of adoption and impact of new vision
imaging technology
IPTV Guide
IPTV GuideDelivering audio and video over broadband
William CooperGraham Lovelace
Published by informitv in association with Lovelace ConsultingDecember 2006
Download your copy today http:www.iptv-report.com/
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