spiceworks unplugged uk 1 december 2011

SMB IT Pros Sound Off

What do you think when someone says “Spiceworks”?

Cool name.

Lame name.

Isn’t that a curry place nearby?

They’re the ones trying to ‘Spice IT Up.’

Free network management software.

They’re paying for this gig.

Social business app for IT.

Something about Texas.

…bless you.

The Social Business Platform for IT

Changing the Way IT Works

Jay HallbergCo-Founder & VP Marketing

jay@spiceworks.com

IT circa 2005

“Which tools do I use?”“What information do I need

and where do I find it?”

“What do I have?” “Is it all working?”“How do I fix it?”

“Where can I find anexpert to help me?”

“What products should I buy?”

Social Business Platform for IT

Community

CommerceMarketplace

Vendor pages

“FOLLOW”

Purchasing

Discussions

Apps

Advice“SHARE”

“CONNECT”

Manage People

Manage Network

Strong Presence in Europe

106M Minutes 29M Devices 9M Pageviews

52M Minutes 9.6M Devices 4.5M Pageviews

440K IT Professionals314K Companies

135K IT Professionals91K Companies

July 24, 2006

January 2007

59 European Tech Brands in 2011

UK Symantec IBM Google Vmware LogMeIn HP Intel Cisco Verisign Microsoft Citrix Sony Rackspace Appsense EMC APC Aruba BT Seagate Message Labs

Germany Oracle Dell Microsoft IBM Sophos FileMaker Avaya Intel Citrix RIM PFU Imaging Juniper Raritan Kaspersky

Other Epson Salesforce ScriptLogic LogMeIn FileMaker Mimecast Brother

Italy IBM HP Oracle SAP Dell Samsung Sophos Intel Mclink

Announcing Spiceworks Europe Ltd.

SpiceWorld London, 24-25 May 2012

The Social Business Platform for IT

Changing the Way IT Works

Jay HallbergCo-Founder & VP Marketing

jay@spiceworks.com

Adding Followers? Easy.

What's next? Spiceworks can help.

Reginald HerdeDirector, Advertiser Marketing

reginald@spiceworks.com@SpiceWired

Brand Advocates on Your Site?

Marketers are Catching the Social Wave

Old guard publishers are left on the beach

• Media cos. decide what content matters

• IT pros “on an island”• Social is a ‘bolt-on’ offering• Old data, older methods• Poor registration/targeting

Traditional Media B2B Social Networks

• IT pros and vendors share insights• Word-of-mouth amplifies reach• Influencing one = influencing

many• Immediate feedback/impact• Highly targeted

IT

IT

IT

IT IT ITIT ITIT V

IT IT ITIT ITIT ITIT V

IT ITVV

V

IT

IT

IT

V

Vendor = Passive advertiser Vendor = Interactive, trusted participant

The SpiceHead

In the Community…

…In the Application

benhar

Fans/Followers Are True Brand Advocates

The do’s and don’ts of participating in the community

Don’t: Spam users and forums Slam your competitors Hard sell

Do: Get the most out of your Vendor Page Recognize the value of a little good will Be factual and accurate Embrace all feedback Be an individual Have fun!!!

Measuring your success in Spiceworks.

Industry debate on the value of click through rates continues in earnest

 ”Looking at click through

metrics isn't going to show you

how aware we are of your

brand… Looking at how much

you get talked about in the

community is a better metric

there, or how many people

follow your vendor page”

Clicked Visited website

Asked reseller

0%

25%

50%

75%

100%

7% 10%5%

What did you do when you saw the [advertiser’s] ad?

Within Spiceworks, click through rates are just one measure of success

Change in Install

BaseAugust 2011

Change in $

ValueAugust 2011

Change in Install

BaseQTD

Change in $

ValueQTD

Total Install Base

Total $ Value‡

Product #1 4,091 $8.5M 8,806 $18.5MK 68,919 $144.7M

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-110

40

80

Install Base of Product #1

Track the impact of all of your campaigns with Product Dashboards

Use a Social Engagement Ratio to measure involvement with your brand

Social Engagement Ratio

Community Mentions

Follows= (x 100)

Brand Advocates Brand Passives

Key Takeaways

Click through rates continue to be an important measure for your campaigns…

But be sure to look at other metrics aligned with your goals:

– Sales/Return on Investment: Look at actual product data, not just click or conversion rates

– Brand Affinity: Measure and understand your followers

– Brand Advocacy: Track the level of brand advocacy

The IT Pros you came to see…

Ashley ConnellMarketing Communicationsashleyc@spiceworks.com

Who is the Spiceworks Community?

They brand themselves.

Scott Abel, CEO, at SpiceWorld!

They brand themselves.

Meet SpiceRex.

Meet SpiceRex.

Spice-O-meter!

SMB IT Pros Sound Off

Solve Problems

Buy

Manage Track

Research PurchaseGet Advice

Managing Their Networks 9-to-5

Now, our panel…

Andy PhelpsIT Manager, HPS Group

Ben CarrollIT Apprentice, Norseland Limited

Paul BourneIT Service Provider

Martin HepworthObjective UK, Ltd.