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2014
PROGRAMME
Wednesday 17 and Thursday 18 September
Sands Expo and Convention Center,
Marina Bay Sands, Singapore
Produced by
All content for Sports Matters 2014 is subject to change by Branded Ltd. For more information please contact Siabhan Duguid, Programme Director, Branded Ltd sid@branded.asia 2
All content for Sports Matters 2014 is subject to change by Branded Ltd. For more information please contact Siabhan Duguid, Programme Director, Branded Ltd sid@branded.asia 3
PROGRAMME – DAY 1
Wednesday 17 September
Simpor Junior Ballroom, Sands Expo and Convention Center,
Marina Bay Sands, Singapore
Day 1
07:30 Breakfast hosted by Ooyala (by invitation only)
Roselle room 4612
08:20 Registration opens
09:00 Opening comments
Jasper Donat, CEO, Branded
09:15 Welcome address
Lim Teck Yin, CEO, Sport Singapore
SESSION THEME: Beyond Brazil - The changing face of football, hosted by Andy Jackson, Brand Director Asia, FourFourTwo, Haymarket Media Asia
09:30 Thought leadership: Darren Bailey, Director of Football Governance and Regulation, The Football Association on the initiatives it is undertaking to preserve the integrity of English football and the impact they have on sport as a whole.
09:50 Panel: What’s next for Asian football?
Despite lacklustre performances from Asian teams in Brazil, the region still boasts the largest football fan base on the planet. Do travelling exhibition games present a sustainable future and what is being done to develop the football business at a local level?
• Fernando de Matos, Head of Sponsorship AP Region, Visa • Adrian New, Managing Director Asia Pacific, Chelsea FC • Patrick Murphy, CEO, Catalyst Media Group • Xavier Asensi, Managing Director Asia Pacific, FC Barcelona • Mark Harland, Director of Marketing, General Motors International
10:30 Caffeine Matters
SESSION THEME: Beyond Brazil – What else are we watching?
11:00 Keynote interview with Tan Tong Hai, CEO, StarHub
Football is the most watched sport. Can there be a new king of sports?
Hosted by Robi Stanton, VP, Sales & Marketing, Southeast Asia Pacific, Turner Broadcasting
11:20 Panel: Stay Tuned! Rights, Risks, Rewards from key stakeholders in Asian sports broadcasting
• Choong Khay Lee, VP Sports Business, Astro • Rohit D’Silva, SVP Sports, Asia Pacific and Middle East, FOX International Channels • Andrea Radrizzani, Founding Partner, MP & Silva • Steve Dainton, Marketing Director, International Table Tennis Federation
Moderated by Tim Holland, Managing Director, TMH
All content for Sports Matters 2014 is subject to change by Branded Ltd. For more information please contact Siabhan Duguid, Programme Director, Branded Ltd sid@branded.asia 4
11:50 Panel: Video thrilled the rodeo star – Online and Over The Top comes of age
The World Cup smashed all previous live event streaming records as viewers turned to second and third screen devices. Has this set up an appetite for online and mobile sports viewing and how can other sports capitalise on this shift to the fan taking control?
• Maurizio Barbieri, Head of Sports, MSC, SEA & Oceania, Samsung Electronics • Jenni Lewis, Technology Lead for Global Sponsorships, SAP • Richard North, General Manager Asia Pacific, Rightster • James Rushton, Managing Director Asia Pacific, PERFORM
Moderated by Andrew Stott, Partner, Olswang
12:30 In conversation with Finn Bradshaw, Head of Digital, Cricket Australia
Hosted by Scott Dinsdale, Media & Entertainment Lead, Australia & Asia Pacific, Accenture
13:00 Lunch
Technology Matters presented by Brightcove IS HELD CONCURRENTLY in the Roselle Room (see over)
SESSION THEME: Sport Sponsorship
14:15 Panel: Brand sponsorship – winning strategies in Asia, hosted by Campaign
• Catherine Gibbs, Head of Sponsorship, AIA Group • Kunihito Morimora, President & CEO, Dentsu Sports Asia • Marc Davies, Senior Liverpool FC Sponsorship Manager, Standard Chartered
Moderated by Atifa Silk, Brand Director, Haymarket Brand Media
15:00 Panel: Content matters – The next chapter for sponsorship marketing
• Mike Kerr, CEO, Asian Tour • Ryan Sandilands, CEO Asia Pacific, Women’s Tennis Association • Jamie Reigle, Managing Director Asia Pacific, Manchester United • Scott Levy, SVP & Managing Director, NBA Asia & India, NBA Asia
Moderated by Nicholas Wodtke, VP Media Solutions Centre, Southeast Asia & Oceania, Samsung Electronics
15:45 Time Out for Tea
16:15 Gimme MORE: Reaching 20% of global sponsorship spend
The continuing interactive dialogue encompassing the end-to-end sponsorship business value chain on how Asia can punch at its weight in the global sponsorship ring.
Following the session the Asian Sponsorship Association (ASA) will publish a white paper written by the speakers to be circulated to all attendees and members.
Session keynote: Rahul Welde, VP, Media Asia, Africa, Middle East, Turkey & Russia, Unilever
Building brand love; leveraging sports:
A look at Unilever’s approach to leveraging sports as a platform to engage with people and build brand love.
Followed by:
• Ian Jickell, Vice President Asia Pacific, Sponsorium • Mike Jackson, Managing Director, MEC Access, MEC • John McLellan, Partner, Head of Commercial and Media & Entertainment Groups, Haldanes • Mark Adams, Senior Vice President, IMG • Oon Jin Teik, COO, SPORTSHUB • Mark McFarlane, VP, Advertising Sales & Partnerships, Asia Pacific & Middle East, FOX
One Stop Media, FOX International Channels
Moderated by Mike Rich, Content CEO APAC, GroupM and Matt Pollins, Associate, Olswang
End day 1
17:30 Sports Matters Cocktail Party hosted by Samsung (by invitation only)
Foyer (outside ballroom)
All content for Sports Matters 2014 is subject to change by Branded Ltd. For more information please contact Siabhan Duguid, Programme Director, Branded Ltd sid@branded.asia 5
Technology Matters presented by Brightcove
Wednesday 17 September
14:30 – 17:30
Roselle Room 4712 and 4713
The Sports Matters conference IS HELD CONCURRENTLY in the Simpor Junior Ballroom
SESSION THEME: Power your video strategy playbook for sports
14:30 Opening address
Dennis Rose, Senior Vice President, Asia Pacific & Japan, Brightcove
14:40 Monetising the moment with live and On Demand sports content
The value of sports isn’t in the game, it’s in the audience. In the context of video, capitalising on spontaneity, scores and stats, social, sharing and stories can heighten every fan’s experience. Case studies include Wimbledon, the World Cup, State of Origin and other national sporting events.
Ben Morrell, Senior Technical Consultant – Media, Brightcove
15:15 Why audiences’ viewing habits matter
How the scale of sports audiences, their demographics and the emergence of new viewing habits impact the way sports content broadcasters reach these audiences.
James Miner, CEO, MinerLabs Group
15:45 Time Out for Tea
16:15 Fireside chat with Cricket Australia
Finn Bradshaw, Head of Digital, Cricket Australia
Dennis Rose, Senior Vice President, Asia Pacific & Japan, Brightcove
16:45 Panel: Sports viewership opportunities and challenges beyond the traditional TV experience
• Elaine Uy, Head, Digital Operations, ABS-CBN • James Miner, CEO, MinerLabs Group • Finn Bradshaw, Head of Digital, Cricket Australia
Moderated by Dennis Rose, Senior Vice President, Asia Pacific & Japan, Brightcove
17:15 Closing remarks
Technology Matters ends
End day 1
17:30 Sports Matters Cocktail Party hosted by Samsung (by invitation only)
Foyer (outside ballroom)
All content for Sports Matters 2014 is subject to change by Branded Ltd. For more information please contact Siabhan Duguid, Programme Director, Branded Ltd sid@branded.asia 6
PROGRAMME – DAY 2
Thursday 18 September
Simpor Junior Ballroom, Sands Expo and Convention Center,
Marina Bay Sands, Singapore
Day 2
09:30 Keynote interview with Lord Sebastian Coe KBE, Chairman, CSM Sport & Entertainment
Interviewed by Rico Hizon, News Anchor, BBC World News
SESSION THEME: This is a fan’s world
10:15 In conversation with Ward Platt, COO, FOX International Channels & CEO, National Geographic Channels International
Hosted by Jasper Donat, CEO, Branded
10:35 In conversation with Claude Ruibal, Global Head of Sports Content - Google/YouTube, YouTube
Hosted by Marcel Fenez, Global Leader, Entertainment & Media, PwC
11:00 Caffeine Matters
11:30 Panel: Is the globalisation of sport a good thing?
• Ward Platt, COO, FOX International Channels & CEO, National Geographic Channels International
• Claude Ruibal, Global Head of Sports Content - Google/YouTube, YouTube • Andrew Georgiou, CEO, World Sport Group • Giles Morgan, Global Head of Sponsorship & Events, HSBC • Zak Brown, CEO & Founder, JMI
Moderated by Marcel Fenez, Global Leader, Entertainment & Media, PwC
12:30 Lunch
RESEARCH BLAST: The Passion Shift ®
14:00 How do fans use technology to feed their passion for sport and how do brands effectively reach those fans? The Passion Shift ® answers these questions with a focus on China, Korea, Japan, Indonesia, Singapore and Malaysia.
Presented by Adam Hodge, Regional Strategy Director, Octagon
SESSION THEME: Social Sports Matters
14:15 Panel: Get in the game: Sports in the Millennial Age
Leading online influencers discuss and share their social behaviours, content consumption activities and their expectations of sports broadcasters, content owners and event organisers.
• Tara Hirebet, Head of Asia Pacific, Contagious Consulting, Contagious Asia Pacific • Cheryl Tay, Sports Photojournalist, CherylTay.sg • Azlan Ithnin, Endurance Athlete, Azeanic.net • Isaac Loo, Social Media Advocate, isaacloo.wordpress.com
Moderated by Don Anderson, Managing Director, We Are Social
All content for Sports Matters 2014 is subject to change by Branded Ltd. For more information please contact Siabhan Duguid, Programme Director, Branded Ltd sid@branded.asia 7
15:00 Panel: Fan insight, industry foresight
This session will explore the extension of the sport experience from TV into social engagements online, and how smart brands and platforms are leveraging these connections.
• John Vamvakitis, Director Content Partnerships, Head of Sport APAC, Google • Ken Mandel, Managing Director Asia Pacific, HootSuite • Keith Timimi, Chairman, VML Qais • Géraldine Pamphile, Vice President - Global Media Distribution and Merchandising, NBA
Asia
Moderated by James Miner, CEO, MinerLabs
15:45 An exclusive interview with Williams Martini Racing’s Claire Williams, Deputy Team Principal & Commercial Director and Susie Wolff, Development Driver
Hosted by Stuart Codling, Executive Editor, Haymarket Media
16:30 Closing remarks
16:35 Sports Matters ends
Networking Tea
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