spruce eyewear | brand identity presentation
Post on 28-Nov-2014
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gdmadesign group
CATAPULTRESOURCE MANAGEMENT INC.
gdmadesign group
CATAPULTgdma
product
CATAPULTgdma product
SITUATION
CATAPULTgdma product SITUATION
CATAPULTgdma product SITUATION
wood waste
CATAPULTgdma product SITUATION
wood waste84,000 tonnes per year
CATAPULTgdma product SITUATION
eye wear
CATAPULTgdma product
High End $$$
Mid Range $$
Budget $
eye wear
SITUATION
CATAPULTgdma product
High End $$$
Mid Range $$
Budget $
market gap
eye wear
SITUATION
CATAPULTgdma product
CATAPULTgdma brand
CATAPULTgdma
“To evolve the fashion industry into one which
places emphasis on environmentally ethical
practices by creating sustainable and affordable
industry leading fashion products”
THE VISION + MISSION
CATAPULTgdma
TARGET AUDIENCE
CATAPULTgdma AUDIENCE
• Young (20 - 30)
CATAPULTgdma
• Young (20 - 30)• Creative
AUDIENCE
CATAPULTgdma
• Young (20 - 30)• Creative• Conscious
AUDIENCE
CATAPULTgdma
IDENTITY
CATAPULTgdma IDENTITY
CATAPULTgdma IDENTITY
CATAPULTgdma
A B C D E F G H I J K L N O P Q R S T U V W X Y Z
DEMING EP
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Klinic Slab
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Brandon Grotesque
IDENTITY
CATAPULTgdma IDENTITY
A B C D E F G H I J K L N O P Q R S T U V W X Y Z
DEMING EP
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Klinic Slab
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Brandon Grotesque
CATAPULTgdma IDENTITY
CATAPULTgdma
PACKAGING
CATAPULTgdma PACKAGINGPACKAGING
CATAPULTgdma PACKAGING
CATAPULTgdma PACKAGING
CATAPULTgdma PACKAGING
CATAPULTgdma
WEBSITE
CATAPULTgdma WEBSITE
CATAPULTgdma WEBSITE
CATAPULTgdma
RETAIL
CATAPULTgdma RETAIL
CATAPULTgdma RETAIL
CATAPULTgdma RETAIL
CATAPULTgdma
advertising
CATAPULTgdma advertising
multi-phase
CATAPULTgdma advertising
PHASE 1
CATAPULTgdma advertising PHASE 1
GET SPRUCED.
CATAPULTgdma advertising PHASE 1
CATAPULTgdma advertising PHASE 1
CATAPULTgdma advertising PHASE 1
CATAPULTgdma advertising
PHASE 2
CATAPULTgdma advertising PHASE 2
CATAPULTgdma advertising PHASE 2
CATAPULTgdma advertising PHASE 2
CATAPULTgdma advertising PHASE 2
CATAPULTgdma advertising PHASE 2
CATAPULTgdma advertising
SUPPORT
CATAPULTgdma advertising SUPPORT
CATAPULTgdma advertising SUPPORT
CATAPULTgdma advertising SUPPORT
CATAPULTgdma
CATAPULTgdma
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