s.s.o. van start met een heldere visie!
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“WHEN THE WINDS OF CHANGE
ARE BLOWING,
SOME PEOPLE ARE
BUILDING SHELTERS
AND OTHERS ARE BUILDING
WINDMILLS…”
OLD CHINESE PROVERB
GASTCOLLEGE 19 JULI 2010, UTRECHT
S.S.O.
RONALD VAN DEN
HOFF
DEMOCRACYPOLICIANS
ZOMBIEECONOMY
AGING€ = GONE
REGENTSESTABLISHMENT
SUSTAINABLESOCIETY
VULCANO,OIL
ZORBA THE GREEK
INTERNET = SOCIAAL:WEB2.0 GROUNDSWELL
ZP’ER - FREE AGENT - SELF EMPLOYED PROFESSIONAL
-MENSEN-MIDDELEN
-TIJDORGANISATIE
ZOMBIE ECONOMIE: DENKEN IN SCHAARSTE
Besluiteloos leiderschap
Extreme belasting druk
Maatschappelijke ongelijkwaardigheid
Overmatige wet- en regelgeving
ZelfgenoegzaamheidRobert Adams, Decadent Societies
ZP’ER - FREE AGENT - SELF EMPLOYED PROFESSIONAL
INDIVIDUAL ACTIVITY SOCIAL MEDIA-NEW LEADERS
ZOMBIEECONOMY
ZO
MB
IEE
CO
NO
MY
ZOM
BIE
ECONO
MY
ZOM
BIE
EC
ON
OM
Y
CO-CREATIE : WISDOM OF THE CROWDS
MENSEN
IN
OVERVLOED
SAMEN ONDERNEMEN: CO-CREATIE
MENSENMOBILISEREN
ZICH
GELD ZAT!
PEER-TO-PEER FUNDING
CO-CREATIE : LEGO MINDSTORM & CLICKS…
KENNIS
GENOEG &
GRATIS!
PEER TO PEER LEARNING
KENNIS
GENOEG &
GRATIS!
TIJD =
REAL TIME
OPEN & ON DEMAND LEARNING: IN THE CLOUD
+ EMBEDDED LEARNING BY USING AUGMENTED REALITY
TIJD =
REAL TIME
AUGMENTED REALITY
SEMANTIEK
PLACE
TIME
PREFERENCE
RECENTY VISITED
PERSONAL REVIEWS
PEER REVIEWS
CASH BALANCE
SPECIAL OFFERS
PEERS PRESENT
FRIENDS PRESENT
SPACE AVAILABLE
nbr 1selection
USA cuisine
Ruby,colleguepresent
best rated
by Peter
XBOX 360 : KINECT..AUGMENTED VIRTUALITY
FAST SOLUTIONS
NIEUWE BUSINESS MODELLEN
NIEUWE BUSINESS MODELLEN
GEEN ENKELE
BRANCHEONTSPRINGT
DE DANS
NEW SERVICES
CROWDFORCE: VOICES FROM THE GROUNDSWELL
21 ST CENTURY:
CIVIL SERVANTS
HAVE A VOICE!
SENIOR GOVERNMENT OFFICIALS & PUBLIC
21 ST CENTURY:POLITICIANS
NOT INVOLVED!
21 ST CENTURY:MUSIC INDUSTRY
NOT INVOLVED!
AUTHENTICY & TRANSPARANCY: TWITTERDEBATE
1 HOUR27.000 PARTICIPANTS30.000 TWEETS
RESONANTIE - RECOMMENDATION
YOU DON’T OWN YOUR BRAND!
ALL
YOU DO,
TELL,
WRITE,
SHOW
IS PART OF THE
BRAND EXPERIENCE
‘GIVE ME TWITTER, A BLOG, A SOCIAL NETWORK!’
CROWDFORCING
AUTHENTICY: ARE YOU WHO YOU SAY YOU ARE?
DOE WAT JE BELOOFD!
REPUTATIE
21e EEUWSCHANDPAAL
“…Beetje flauw om Transavia de schuld te geven.
In ieder geval kun je daar beter mee vliegen dan
met Turkish airways, want die landen soms
ongeveer op Schiphol…”.
21e EEUW
SCHANDPAAL
AUTHENTICY & TRANSPARANCY
21e EEUW
SCHANDPAAL
YOUR BUSINESSYOUR ORGANIZATIONYOUR CONCEPT
OUR DEMOCRATIC SYSTEMOUR ECONOMIC SYSTEMOUR FINANCIAL SYSTEM
YOUR PURPOSE IN LIFE
ORGANISATIE3.0 : 2 GEZICHTEN
TRANSACTIONEEL
SOCIAAL
MASS MINGLING: NEW HOSPITALITY MARKET
= MARKTVRAAG
LONG TAILS
DISRUPTIVE TRANSACTIONS
- MEETING ROOMS
- HEAVY TERMS & CONDITIONS…
- RESERVATION CALLCENTRE
- STANDARD MEETING ROOMS
- SUPPLIERS ACT WHEN ORDERED
- SALES, MARKETING, PR.STAFF
- SEATS 2 MEET & SEATS 2 WORK…
- NO TERMS & CONDITIONS…
- 24/7 ACCES, MANAGE OWN
RESERVATION DATA &
YIELD MANAGEMENT SYSTEM…
- MATCH MEETINGROOM & PURPOSE…
- SUPPLIERS ACCES TO THEIR OWN
DATA…- FREE AGENTS: SEATS2WORK,
FREE CO-WORKING, WIFI, F&B
- NO SALES, NO MARKETING, NO PR.
STAFF BUT 100% SOCIAL MEDIA
SOCIAL NETWORK FOR COLLABORATION
COMMUNICATION TRU SOCIAL MEDIA…:
-BOUNDARYLESS-TRANSPARANT-AUTHENTIC-MINDZ.COM FUNCTIONALITIES:
-virtual DNA- (multi lingual) collaboration groups
-blogs, fora, wikis, Q&A,
-digital dialogue/coaching
-event software-3 rd parties integration
Hyves,
Facebook,
Youtube
Flickr
Delicious
Slideshare
Seats2meet Plaza:www.mindz.com
Reviews:www.meetingreviews.c
om
Corporate blog(s)
Social network:www.frisinjehoofd.nl
Personal blog(s)www.ronaldvandenhoff.
nl
Twitter fountain
“ikwilmeedoen.nl”
DASHBOARDS
REVIEWS
BUZZZZZZZZZZ = BUSINESS
18 november 2009 :
“Wat is de beste plek voor een vergadering
met 10 mensen op of vlakbij van Utrecht CS?”
-frankmeeuwsen: “@WillemDudok
seats2meet.com #s2m check o.a.
@keesromkes voor meer info ”
-okparking: “@WillemDudok seats2meet”
-paulvereijken: “@WillemDudok
@Seats2Meet ”
-pvantees: @WillemDudok dat zou
Seats2Meet moeten zijn #s2m ... zie dat ik
niet de enige ben met die suggestie.”
Tientjesnet Gisteren een te gekke avond gehad bij #S2M.
De plek, de mensen, de catering: alles werkt daar samen
om de ervaring te versterken.
CORPORATE WEBSITE: INFO FLOW
CORPORATE WEBSITE: UGC & AGGREGATION
COLLABORATION TOOLS & SERVICES
AUGMENTED REALITY LAYARS
S2MLOCATION LAYAR
MINDZ EVENT LAYAR
LOCATION PROFILE MATCHING LAYAR
BUZZ….
S2M BRAND = A LOVEMARK
S2M EXPANSIE
REVERSED LONG TAIL: THE LONG SNOUT!
FUTURE…
GLOBAL BRAINMETACORTEX
connectivity of people
connectivityofinformation
PC ERA
WEB 1.0
WEB 2.02000-2010
WEB 3.02010-2020
WEB 4.02020-2040
social web
semantic web
web OS
Intelligent web
CONNECTIVITY OF PEOPLE & INFORMATION
COMMUNITY OF INTEREST
PERSONAL BRANDING – PEERS NETWORKING
NETWORKING – SHARING - COLLABORATION
COMMUNITIES OF PRACTISE
SOCIAL CAPITAL
3RD PARTIEEARNING
POSSIBILITIES
VALUE NETWORK - MESHWORK
SOCIETY 3.0
VALUE NETWORK 1
VALUE NETWORK 2
VALUE NETWORK 3
VALUE NETWORK 4
SOCIAL COLLABORATIONPLATFORMS & TOOLS
WISDOMKNOWLEDGEINFORMATION
DATA
“THE CLOUD”
VALUECONSTELLATIONS VALUE
CONSTELLATIONS
VALUECONSTELLATIONS
OLD-ZOMBIEECONOMYORGANIZATIONS:time, money, people
PERSONAL BRANDING &RELATIONAL SOCIALNETWORKS.
PRIVATE INDIVIDUALSPROFESSIONALS:FREE AGENTS & NEW LEADERS
ORGANIZATION3.0 :DISRUPTIVE CONCEPTSSOCIAL MEDIA DIALOGUE
DOMAIN OF THEINTERDEPENTECONOMYSYSTEM OF CONNECTIVITY,SUSTAINABILITY & RECIPROCITY
NEW LEADER BECOMES HERO*•FORRESTER: highly empowered & resourcefull operative
DIT ZIJN WIJ DUS…
DUURZAAM ORGANISCH
DYNAMISCH OPEN
TRANSPARANT
ZELFLEREND DELEN
ZELFSTUREND
CORPORATE STORYAUTHENTIEK
LOVEMARK NETWERK
BRAND EXPANSIE
DANK VOOR UW AANDACHT
WWW.RONALDVANDENHOFF.NL
RVANDENHOFF
BRANDING
MERK = BRAND
AUTHENTICITEIT
ORIGINAL
REFERENTIAL
NATURAL
INFLUENTIAL
EXEPTIONAL
AUTHENTICITEIT
ORIGINAL
REFERENTIAL
NATURAL
INFLUENTIAL
EXEPTIONAL
AUTHENTICITEIT
ORIGINAL
REFERENTIAL
NATURAL
INFLUENTIAL
EXCEPTIONAL
AUTHENTICITEIT
ORIGINAL
REFERENTIAL
NATURAL
INFLUENTIAL
EXEPTIONAL
AUTHENTICITEIT
ORIGINAL
REFERENTIAL
NATURAL
INFLUENTIAL
EXEPTIONAL
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