starbucks via read brew part i

IntroducingVIAtm Ready Brew

Starbucks Instant Coffee

9/20/2009 1Valerie Smith - W5A2 Concept Development

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Ok, so this is where I left off last week.

9/20/2009 Valerie Smith - W5A2 Concept Development

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On the internet I found out that Starbucks just created a new instant coffee that will be on the shelves by the 24th of September.

9/20/2009 Valerie Smith - W5A2 Concept Development

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So then, I put this design together, which has all the information that I want to display.

9/20/2009 Valerie Smith - W5A2 Concept Development

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I found this little wooden box which I painted with a wood color magic marker.

I stopped by Starbucks and managed to get one new sample pack of VIA, which you can see here.

9/20/2009 Valerie Smith - W5A2Concept Development

69/20/2009 Valerie Smith - W5A2 Concept Development

With Coffee in hand, I twisted and turned this little box round and round trying to get my creative mind to wake up.

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Umm, if I turn it this way, it kind of looks like a coffee cup. Doesn’t it?

9/20/2009 Valerie Smith - W5A2 Concept Development

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This is a stackable countertop display.

9/20/2009 Valerie Smith - W5A2 Concept Development

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This might work!

9/20/2009 Valerie Smith - W5A2 Concept Development

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Bet you can’t wait to see the final.

9/20/2009 Valerie Smith - W5A2Concept Development

VIAtm Ready Brew

Starbucks Instant Coffee

9/20/2009 11Valerie Smith - W5A2Concept Development