starting up:

Post on 01-Dec-2014

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Do you have an idea you'd like to make real? Are you a person with a mission? At the Melton Foundation's 2013 Global Citizenship Conference "Springboard Sessions", Jyotsna Pattabiraman - a serial entrepreneur - describes her experience with "starting up" businesses, prototyping and using design thinking and strategic communication to transform a lightbulb into a start up.

TRANSCRIPT

STARTING UPSTARTING UProcket fuel for everyonerocket fuel for everyone

WHAT “ENTREPRENEUR ” MEANT TO ME

WHAT “ENTREPRENEUR ” MEANT TO ME

Entrepreneur ? Moi ?

UNTIL I MET BILLUNTIL I MET BILL

WHAT WOULD HELP ME BECOME AN

ENTREPRENEUR ?

WHAT WOULD HELP ME BECOME AN

ENTREPRENEUR ?

Option 1 : ExperienceOption 2 : MBAOption 3 : Working with startups Option 4 : Finding my passion

HAVE YOU FELT “ THE PULL” ?

A STRONG ATTRACTION TO DO SOMETHING

HAVE YOU FELT “ THE PULL” ?

A STRONG ATTRACTION TO DO SOMETHING

OPINION :

How would you advise me to get started?

OPINION :

How would you advise me to get started?

Option 1 : Market SurveyOption 2 : Business PlanOption 3 : Raise moneyOption 4 : Experiment

MAKE YOUR OWN RULES

MAKE YOUR OWN RULES

WHAT WORKS FOR ME : PROTOTYPES

WHAT WORKS FOR ME : PROTOTYPES

CREDIT CARD PROTOTYPE BY IBM, ~1960CREDIT CARD PROTOTYPE BY IBM, ~1960

WORLD’S THINNEST WATCH PROTOTYPEWORLD’S THINNEST WATCH PROTOTYPE

WHAT WORKS FOR ME : CO-CREATING

WHAT WORKS FOR ME : CO-CREATING

TextCOMMUNITY CUSTOMERS OR PARTNERS

COMING FULL CIRCLECOMING FULL CIRCLE

Starting up

“ Do not follow in the footsteps of the wise.Seek what they sought.”

- basho

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