startup stage #8 - design - oliver kempkens
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ADAPT OR DIE VENTURES LTD
GAIN EMPATHY TO BUILD BETTER PRODUCTS @ Startup Stage #8 Design
by Oliver Kempkens
Oliver KempkensINNOVATION NEST ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd
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Who is Oliver Kempkens?worked lived taughtstudied
lawData Protection
Entrepreneurship"in Eastern Europe
Design
Design Thinking
published works onat
$$$$$ generated!
revenue of
4.5 !million
business!administration
mediation
projectsgovernancefinance
risk management
created an international understanding project
with Belarus
design thinkingalumnus
student
lector
awarded for excellent work by
Francotyp Postalia
Surgut-neftegaz
SAP
Oliver KempkensINNOVATION NEST ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd
ADAPT OR DIE Profile
Incubation Excubation
Venturing Seeding
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Oliver KempkensINNOVATION NEST ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd
ADAPT OR DIE Customers
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Oliver KempkensINNOVATION NEST ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd
10% competition
50 projects worldwide
8 software patents
2 start-ups
1 JointVenture
65% implementation rate
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Oliver KempkensINNOVATION NEST ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd
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solution
Understanding Design Thinking
Oliver KempkensINNOVATION NEST ADAPTORDIEVENTURES2013
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Ventures Ltd
WHY GAINING EMPATHY?
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Oliver KempkensINNOVATION NEST ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd
FROM PUSH TO PULL DESIGN THINKING
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Human values
Technology Business
(usability, desirability)
(feasibility) (viability)
Oliver KempkensINNOVATION NEST ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd
FROM PUSH TO PULL DESIGN THINKING
�9
Human values
Technology Business
(usability, desirability)
(feasibility) (viability)
Oliver KempkensINNOVATION NEST ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd
DESIGN THINKING WILL HELP YOU!
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Oliver KempkensINNOVATION NEST ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd
WHAT DO YOU THINK DESIGN THINKING IS?
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Oliver KempkensINNOVATION NEST ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd
creates innovative solutions for complex problems by combining the right PEOPLE, the needed SPACE and a supporting PROCESS.
DESIGN THINKING
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Oliver KempkensINNOVATION NEST ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd
THREE ASPECTS
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Oliver KempkensINNOVATION NEST ADAPTORDIEVENTURES2013
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Ventures Ltd
DIFFERENT MINDSETS & EXPERIENCES
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Oliver KempkensINNOVATION NEST ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd
CREATIVE SPACE
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Oliver KempkensINNOVATION NEST ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd
FLEXIBLE ENVIRONMENT
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Oliver KempkensINNOVATION NEST ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd
ITERATIVE PROCESS
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Oliver KempkensINNOVATION NEST ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd
DESIGN THINKING APPROACH
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understand observe GHÀQH�SRLQW�RI�YLHZ
LGHDWH SURWRW\SH test
Oliver KempkensINNOVATION NEST ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd
DESIGN THINKING APPROACH
�19
understand observe GHÀQH�SRLQW�RI�YLHZ
LGHDWH SURWRW\SH test
Problem Space 80%
Oliver KempkensINNOVATION NEST ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd
Solution Space 20%
DESIGN THINKING APPROACH
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understand observe GHÀQH�SRLQW�RI�YLHZ
LGHDWH SURWRW\SH test
Problem Space 80%
Oliver KempkensINNOVATION NEST ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd
Position
Basic Needs !(e.g. Maslov)
INSIGHTS"(NEEDS)
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FINDING INSIGHTS
Oliver KempkensINNOVATION NEST ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd
1. Iterations are creating stable patterns (“critical mass”)! 2. Iterations do create collective intelligence
ITERATION LEAN CUSTOMER "DEVELOPMENT
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Oliver KempkensINNOVATION NEST ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd
CURIOSITY & WILLINGNESS TO LEARN
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Oliver KempkensINNOVATION NEST ADAPTORDIEVENTURES2013
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Ventures Ltd
BE A CHILD
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Oliver KempkensINNOVATION NEST ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd
TRAVELER’S EYE
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Oliver KempkensINNOVATION NEST ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd
1. Iterations are creating stable patterns (“critical mass”)! 2. Iterations do create collective intelligence
ITERATION LEAN CUSTOMER "DEVELOPMENT
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DESIGN THINKING BENEFITS
DESIGN THINKINGBENEFITS ADAPTORDIEVENTURES2013
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Ventures Ltd
SPEED
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DESIGN THINKINGBENEFITS
ADAPT OR DIE
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ADAPTORDIEVENTURES2013�29
Design Thinking is an action-based, insight-driven approach. A constructive time-pressure should ensure that the project is not messing up. Additionally it creates – proven – motivation and flow.
DESIGN THINKINGBENEFITS ADAPTORDIEVENTURES2013
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42% more effective
(Source: http://blogs.hbr.org/2013/07/smaller-more-homogeneous-resea/)
Teams of 5 are
than larger teams.
DESIGN THINKINGBENEFITS ADAPTORDIEVENTURES2013
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7513 ideas683 prototypes
13 ideas
577 prototypes1 innovation
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Increase your success rate… by reducing the bias towards action and prototyping your ideas.
(Source: Institute of Information Management, University of St. Gallen, DT Projects 2011)
DESIGN THINKINGBENEFITS ADAPTORDIEVENTURES2013
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CUSTOMER"CONTACT
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DESIGN THINKINGBENEFITS ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd
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Design Thinking is a human-centered approach. Through instant and ongoing customer contact the goal is to develop and design a product which proves market adoption before going to market.
DESIGN THINKINGBENEFITS
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ADAPTORDIEVENTURES2013�34
Increase user adoption… by putting the user in the centre of your development process
DESIGN THINKINGBENEFITS
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ADAPTORDIEVENTURES2013�35
increase the possibilityto have a market-adaption success up to 28%.
Teams who iterated their solutions up to 6 times
(Source: Unified Innovation Process Model, P. Skogstad)
DESIGN THINKINGBENEFITS ADAPTORDIEVENTURES2013
ADAPT OR DIE
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Adapt or Die Benchmarks
40% Customer Contact
20% Synthesis15% Administration
15% Prototype10% Ideation
Project time
(almost 15 months)"at the customer side
10725"hours
2025"ideas
208"prototypes
Oliver KempkensINNOVATION NEST ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd
Oliver Kempkens@ LinkedIn, Xing, Facebook!
oliver@adaptordie.me | @adaptordieLTD
Thank you!
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