state of the net 2012 _ vincenzo cosenza keynote speech (english)

STATE OF THE NET (ITALY)

Vincenzo Cosenza Blogmeter - Social media strategist

THE STATE OF BROADBAND SUBSCRIPTION FIXED BROADBAND 22,3 PER 100 INHABITANTS 24° WORLD RANKING WIRELESS BROADBAND 42,4 PER 100 INHABITANTS 20° WORLD RANKING

HOW MANY PEOPLE USE INTERNET

40,5 million 73% OF THE POPULATION 28,6 million MONTHLY 13,8 million AVERAGE DAY

WHO USES INTERNET

WHAT PEOPLE SEARCH FOR

SEARCH WORDS (Trends)

WHERE DO THEY MEET

UNIQUE AUDIENCE:

22,4 million

+7,56 % REGISTERED USERS:

21,7 million DAILY USERS:

13 million MOBILE DEVICES:

7,75 million      

WHERE DO THEY MEET 3,64M

+111%

UNIQUE AUDIENCE

22,4 million

+7,56 %

2,85M +53,6%

2,68M NEW

2,34M +7,9%

1,05M +39,4%

0,60m -38,1%

0,50m NEW

WHAT DO THEY LOVE Ranking by number of fans

WHAT DO THEY LOVE Ranking by page engagement

TWITTER

31,5 million TWEETS 11 WEEKS APRIL 4th JUNE 18th

TWEETS ANALYSED

28% HAS A LINK

5% IS GEOLOCALIZED

18% IS A RETWEET

23% HAS AN HASHTAG

WHEN PEOPLE TWEET  

WHEN PEOPLE TWEET  

FROM WORDS TO DISCUSSION TOPICS

MOST FREQUENTLY USED HASHTAGS

HASHTAGS OVER TIME

TWITTER MOOD

FROM MOOD TO EMOTIONS Bomb attack in Brindisi

BOMB ATTACK IN BRINDISI MAY 9th 0-24

FROM MOOD TO EMOTIONS Earthquake in Emilia

EARTHQUAKE IN EMILIA MAY 20th 0-24

FROM MOOD TO EMOTIONS Italy - Ireland Soccer Match

ITALY-IRELAND JUNE 18th 0-24

FROM MOOD TO EMOTIONS Italy-Ireland soccer match

ITALY - IRELAND JUNE 18th 21-24

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