stats, strategy and ways to utilize social media for your business

Jason ElkinsManaging Partner

Transparent Social Media

Jason Elkins – Managing Partner Direction, Sales and Marketing

Ricky Voltz – Partner Operations, FBML Coding, Project Management

Mailynne Calvin – Key Staff

Content, Writing, Marketing, Customer Support

Josh Brown – Key Staff Design, Product Support

Custom Facebook Fan Pages and Apps

Strategy

Support

Education

Facebook (MySpace, Friendster, etc.) Twitter - microblogging YouTube – video sharing LinkedIn – professional networking FourSquare – check-in Flickr - photo-sharing sites Quora – Q&A services Wikipedia – Collaborative information Yelp - Reviews

50 Million is the magic number.

Conversation

Engagement

600 million

50% login

130 friends

700 billion minutes per month

Facebook Algorithm

Old Paradigm vs. New Paradigm 4000 Message a Day

Old Paradigm Folks Use Internet Like This:

◦Controlled Mediums

◦One-Directional

◦Corporate

◦Distant

New Paradigm Folks Use Internet Like This:

◦Transparent

◦Informal

◦Collaborative

◦Conversational

Use the {Status5P} Technique

Projects Pictures People (who are you working

with) Places Post a question

Lead

!

Posts a New Ball (Project)

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- Photo

- Question

- Timeliness

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En

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tPlaces

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Engagement

Promote Your FRIENDS!!!!! First Date Questions (Brandon Frazier) Testimonials Contests Fan of the Week Donations Give Away

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Consistency is as important as Engagement!

Often Grid Spread out

Tagging is an Art Form

◦ Tag Friends/Photos◦ Tag Locations if they have a page◦ Tag People – 8000 Rule

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Exposure to Industry leader and Exposure

to his network of followers

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Events

Upcoming Projects

New Products/Services◦ Pre – During – Post (3 Posts)

Always:

Picture

Respond

‘Prosonal’

Consistency

Never Never respond angry to an angry Fan Never JUST talk about your business. Never be afraid to post SOMETHING.

Custom Pages ◦ Capture leads (DING DING DING)◦ Sell items on Facebook◦ Promote your services◦ Capture E-Mails◦ Schedule Services◦ Display Videos◦ Embed PayPal◦ Embed Messages, Podcasts, Sermons◦ Embed a book or chapter◦ Embed Downloadable Items (Papers, Pamphlets, Photos)◦ Redemption Programs

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126% increase in New Page Likes

18% increase in total Page Likes

Over 671,000 gross impressions (an increase of 93% over the previous month)

Over 5,900 total page interactions.

Over 900 total consumer commitments to buy the product (before it is available) totaling over $185,000 of gross sales

300 Followed Through 30% Redemption rate $58,500

Interact with your audience – don’t just tell facts!

If it is a business I would give a referral to Business I frequent. Because I know someone For a business - because I'm interested in their 'deals.‘ A product or service that is valuable ***FRIEND suggested also. Do not look for them on my

own. Believe in their ‘cause’.

Regular Negative Updates Trash Talk (Foul Language) Complaining Political/Religion Spammer (all about me) Over Posting Any of the Below:

◦ Spamming my wall with their crap.◦ Tagging me in their 2011 Calendar.◦ Creepy profile picture.◦ Logo as their picture.◦ Complaining about their life/job all the time.

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Frequency – Remember Facebook is About Activity and Engagement

Tools ◦Tagging◦Photos◦Videos◦Notes◦Promote Your Friends◦3 to 1 Ratio For Business◦Customized Pages

Jason ElkinsManaging Partner

Transparent Social Media