stay on top
Post on 12-Jan-2015
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Stay on Top!
Sharpen Your Competitive Edge to Thrive in Today’s
Retail World
Presented by Susan WagnerEditor, Smart Retailer
www.smart-retailer.com/subscribe
Small Stores Are Forceful
• 95% of all retailers own just one store
• Small shops offer more choices for customers
• Small stores provide more venues for vendors
• Independent retailers can change quicker
State of the Retail World
• Challenging, but the New Normal
• Waffling Consumer Confidence
• Mobile Explosion• fCommerce• Price Transparency• Personalized Marketing• Customers are in
Control• Experience is Key
In-Store Magazine, RetailNext
Plan of Attack
• Determine what shoppers want and need
• Give them something the big guys can’t
• Market and promote your differences
• DON’T COMPETE ON PRICE!
How To Compete
• Be hands on• Develop good
customer relations• Demonstrate your
knowledge• Teach you staff
about customer service
How to Compete
• Know your customers
• Recognize loyalty in your customers
• Increase customers• Carry unique
merchandise
How to Compete
• Find a niche• Provide a
comfortable atmosphere
• Brand your store• Analyze your
pricing and inventory
How to Compete
• Don’t compete on price
• Let people know about your business
• Enter the battle committed
www.smart-retailer.com/subscribewww.facebook.com/SmartRetailerMagazinewww.slideshare.net/Smart_Retailer
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