steamboat chamber social media monitoring part 2

WHAT SHOULD YOU MONITOR?

WHAT SHOULD YOU MONITOR?

Your Personal Name: Monitor any media (and social media) mentions of your own name.

Your Company Name: also monitor any likely misspellings or legacy company names.

Your Products

WHAT SHOULD YOU MONITOR?

Your CEO and Media Spokesperson (and other execs): monitor all possible iterations of his name, so you can be the first to know–or at least know before the WSJ finds out.

Your Marketing Message & Intellectual Property:“So easy even a caveman can do it?” “Just do it!” What if those campaign slogans were accompanied by “sucks” or “I’ll never buy from them again?”

Your Competition: If Shell & Exxon are not actively listening to the complaints about how BP is handling the Gulf oil spill, they are crazy. Both could use BP’s crisis to explain how they’re “cleaner” “better” or “safer.”

WHAT SHOULD YOU MONITOR?

Your Industry: If you keep a watchful eye on industry trends, you can spot opportunities and potential disasters.

Your Known Weaknesses: If Toyota had been honest with itself about its sticking gas pedals, it could have prepared a crisis communication plan and conducted a recall in a manner that wouldn’t have tarnished its reputation (as much).

Your Business Partners: For you, maybe the CEO of a company you did that “co-branded” campaign with, was just snapped leaving a brothel–how would that reflect on your own reputation.11. Your Clients’ NewsMonitor the news for your clients and then send them a note to congratulate them on their accomplishments–or maybe “watch their back” if you see trouble brewing.12. Your Intellectual PropertyIf you invested the time–and expense–to register a trademark or copyright your work, shouldn’t you make sure it’s not being infringed upon?

WHAT SHOULD YOU MONITOR?

Your Business Partners: For you, maybe the CEO of a company you did that “co-branded” campaign with, was just snapped leaving a brothel–how would that reflect on your own reputation.

Your Clients’ News: Monitor the news for your clients and then send them a note to congratulate them on their accomplishments–or maybe “watch their back” if you see trouble brewing.

HOW TO SEARCH LIKE AN EXPERT

HOW TO SEARCH LIKE AN EXPERT

Explicit Phrase: Simply enclose the search phrase within double quotes. Eg: “Steamboat Springs Restaurant”

Exclude Words: Simply use the "-" minus sign in frontof the word you want to exclude.

Eg: Hilton Head –paris.Eg: Steamboat –willie -recipe

HOW TO SEARCH LIKE AN EXPERT

Site Specific Search: Simply use "site:somesite.com" Eg: “torian plum" site:www.resortqueststeamboat.com

HOW TO SEARCH LIKE AN EXPERT

Similar Words and Synonyms: Let’s say you are want to include a word in your search, but want to include results

that contain similar words or synonyms.To do this, use the "~" in front of the word.

Eg: "internet marketing" ~professional

HOW TO SEARCH LIKE AN EXPERT

Specific Document Types: If you’re looking to find results that are of a specific type, you can use "filetype:". Eg, you

might want to find only PowerPoint presentations Eg: "internet marketing" filetype:ppt

HOW TO SEARCH LIKE AN EXPERT

This OR That: By default, when you do a search, Google will include all the terms specified in the search. If you are

looking for any one of one or more terms to match, then you can use the OR operator. (Note: OR has to be capitalized).

Example: steamboat restaurant OR diningEg: Steamboat Ski Area OR Resort

HOW TO SEARCH LIKE AN EXPERT

This OR That: By default, when you do a search, Google will include all the terms specified in the search. If you are

looking for any one of one or more terms to match, then you can use the OR operator. (Note: OR has to be capitalized).

Example: steamboat restaurant OR diningEg: Steamboat Ski Area OR Resort

MONITOR YOUR BRAND IN10-30 MINS PER DAY

1) Check Twitter for chatter about your company

Use tools like TweetDeck, HootSuite or Twitter Search to monitorConversations about your company in real-time.

1) Twitter Chatter

1) Twitter Chatter: Multiple Networks

Settings

Twitter, LinkedIn, Blogs, Facebook (Friend & Fan Page), 4Square…

1) Twitter Chatter: Multiple Tabs

Add Tabs Here

1) Twitter Chatter: Multiple Columns

Add StreamShow 1-4 Columnsper page

1) Twitter Chatter

Types of Streams (Columns) You Can Have:

Twitter Lists eg. I have a stream of all Steamboat Tweeps

GeoCode eg. A Stream of all people tweeting in the Steamboat area

Search Terms (up to 3 terms in each)eg. A Stream of “Steamboat Springs” “ResortQuest” “Torian Plum”

Pending & Sent Tweets eg. Handy when you have multiple followers

Mentions & Direct Messages eg. Don’t forget to engagein conversation!

2) Scan Google Alerts: Check your Google Alerts for your company name, products, executives or brand terms.

2) Google Alerts

Google Alerts are emails or notices in your RSS reader that alert you to a new page, article, blog etc. about a

specific search term.

2) Google Alerts

TIPS

1. I recommend having these go to a Google Reader rather than email so that they don’t continually distract you.

2. If you send them to email, send them to a unique email address that you don’t check very often. The alerts will

become overwhelming when you go on vacation!

3. If you have alerts come to email, set them up to come once/day or week otherwise they will constantly distract

you. (Unless the term is really important!)

2) Google Alerts

TIPS

1. If you set up alerts to come once/day or week, they will arrive around the time you set them up.

So, if you want them to arrive on Monday morning,set them up on Monday morning.

2. Test! Test! Google alerts can be very annoying Test your terms and get specific!

3) Answer Industry-related QuestionsSearch for questions on forums that you or members of

your company can answer. You can set up an RSS feed for specific question categories to go to your Google Reader as well. When you find a relevant question, respond and

include a link to your website.

Use Google’s other search tools to search Discussions (forurms), Blogs, and updates (twitter, facebook etc.)

3) Answer Industry Related Questions

Follow Forum discussions using your RSS Readereg. TripAdvisor.com Steamboat Forum or Frommers.com

Search for questions on LinkedIn that you or membersof your company can answer. You can set up an RSS feed

for specific question categories.Respond & include link to your site.

4) Love your RSS Feeds!Use Google Reader to check Flickr, Delicious, Digg, Yelp...

www.google.com/reader

If the site has an RSS feed available:Look for the RSS Logo at the top of the Browser.

RSS: Real Simple Syndication

RSS: Real Simple Syndication

WHAT TYPES OF RSS FEEDS ARE THERE?

BlogsTwitter Feeds

Flickr Users & YouTube ChannelsDelicious, StumbleUpon, Digg Accounts

LinkedIn AnswersTripAdvisor Reviews & Forums

Yelp, Gowalla, UrbanSpoon, FourSquare Reviews…and so many more!

Follow just about any web page! If there is no RSS,copy and paste the web address into your reader.

Google will create a feed.

RSS: Real Simple Syndication

The First Thing Young Women Do in the Morning: Check Facebook

As many as one-third of women aged 18-34 check Facebook when they first wake up, even before they get to

the bathroom. complete strangers

Tip: You can also monitor your kids!

21% of women (18-34) check Facebook in the middle of the night 42% think it’s okay to post photos of themselves intoxicated

79% are fine with kissing in photos 58% use Facebook to keep tabs on “frenemies”

89% agree that “you should never put anything on Facebook that you don’t want your parents to see.”