sted - presentation
Post on 13-Apr-2017
85 Views
Preview:
TRANSCRIPT
STED“Something from
Somewhere”Fall 2013
Part IProduct Development
The Brand
High quality outerwear
Classic sophistication with endless inspiration
The Inspiration
“Springled Dodge”by
Julian Carotfor
Principles of Geometry
The CustomerMale
35-50
Entrepreneur
Trendy
Not at all price conscious
Sven Von Volkmann39
Brown hair
Blue eyes
German
Bilingual
Loyal Friend
Workaholic
Owns a 2.495M dollar condo
Currently dating
“You not only have to market your business and ideas, but your have to market yourself as a human being -- a think, a doer, and a problem solver.”
The ProductWilhelm $995
Igman $1145
Forbes $845
Lindbjerg $845
The ProductHalland $1395
Everest $1795
Pirin $1595
The ProductGunnbjørn $1095 Damavand
$1595Gotland $1895
Part IIDevelopment Distribution Store Layout
Introductory Phase
Units: 150
Fixtures
Maintenance Phase
Units: 90
Fixtures
Closing Phase
Units: 40
Fixtures
top related