steen bluhm sales director, bmw denmark bmw i - the future … · 2014. 5. 22. · changing values...
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BMW i - THE FUTURE OF SUSTAINABLE ANDINDIVIDUAL MOBILITY.
Steen BluhmSales Director, BMW Denmark
GLOBAL TRENDS DRIVING THE FUTURE OF SUSTAINABLE MOBILITY.TAKING AN OUTSIDE-IN APPROACH TO DEFINE DRIVING FACTORS.
Customer ExpectationsChanging values
Politics and RegulationsCO2 - and fleet regulations,
Restrictions on imports
EconomicsShortage of resources, increase in the price of fossil fuels
CultureSustainable mobility as part of a modern urban lifestyle;
assumption of social responsibility
EnvironmentClimate change and the subsequent effects
UrbanisationBy 2030, over 60 % of world population
will live in cities
DRIVING FACTORS
BMW GROUPSTRATEGY NO. 1
Dynamics Efficiency
NEW SUB BRAND BMW I.
BMW I PERFECTLY BALANCES THE BMW BRAND PORTFOLIO.
LINEAR EXTRAPOLATION IS THE WRONG RESPONSE TO THE CHALLENGE!WE ARE AT A POINT OF ICONIC CHANGE.
During the iconic
change we will continue
offering a range of drive
systems in parallel.
ICONIC
CHANGE
E-mobility
Hybrids
Combustion
Engines
Today Tomorrow
FURTHER REDUCTION OF CO2 EMISSIONS THROUGH A STRATEGY INVOLVING BOTH EVOLUTION AND REVOLUTION.
Evolution
Efficient combustion engines Innovative technologies
Revolution
Alternative drive trainsMobility services
MINI E (2009-2012) BMW ActiveE (2011-2014) BMW i3
THE MINI E AND BMW ACTIVE E SERVE AS KEY LEARNING PROJECTS FOR THE BMW I3 (MEGACITY VEHICLE).
USE OF
RENEWABLE
ENERGY
MARKET-
POTENTIAL
TRANSFER
SCENARIOSUSER BEHAVIOUR ACCEPTANCE
DEMANDS OF E-INFRASTRUCTURE
STRENGTHS AND
WEAKNESSES
2013
New electric drivetrain
Production concept of the future
New vehicle concepts
New materials and recycling
Pioneering design New customersNew
processesEmployees
BMW i – a holistic approach
BMW i. BORN ELECTRIC – A HOLISTIC APPROACH WHERE SUSTAINABILITY DEFINES THE ENTIRE PRODUCT LIFE CYCLE.
AN EXTREME LIGHTWEIGHT VEHICLE DUE TO ITS LIFE-DRIVE ARCHITECTURE AND CFRP MATERIAL.
Moses Lake,
Washington State
Carbon Fibre
JV
JV
Wackersdorf
CFRP alignment + recycling
CFRP FabricationMCV Assembly
Leipzig
Hydro-electric power supplies the
energy used in the Moses Lake plant.
Wind power supplies energy for the CFRP
fabrication in the Leipzig, Landshut, and
Wackersdorf plants.
50% LESS CO2 (EQUIVALENT) EMISSIONS IN BMW i CFRPPRODUCTION COMPARED TO CONVENTIONAL CFPR PRODUCTION.
– 70% water– 50% energy 100%
renewable energy
PRODUCTION OF BMW I MODELS IN LEIPZIG IS SETTINGBENCHMARKS IN THE AUTOMOTIVE INDUSTRY.
25% OF THE WEIGHT OF THERMOPLASTICS USED ISREPLACED BY RECYCLED/RENEWABLE RAW MATERIALS.
Renewable raw materialsPET Bottles Recycled Aluminium
• 0-100 km/h = 7,2 s = MINI Cooper S
Niveau
• 0-60 km/h = 3,7s = BMW M3 Niveau
• Weight (DIN) = 1.195kg = 250-550 kg
less than conventional EVs
• Stabel raneg of up to 160km ;
300 km with the Range Extender
• Turning circle = 9,8m
BMW i3 – THE MOST PROGRESSIVE CONCEPT FOR URBAN MOBILITY.
THANK YOU VERY MUCH.
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