stephen dunn, the guardian
Post on 13-May-2015
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From Publisher to Platform
Stephen Dunn, Guardian News and Media
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How being open is changing the Guardian
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We started a long time ago:
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Swine flu
Keyword page
Twitter updates
Content partnerships
Audio
Video
Open platform API
Live blogs
Comment
Mobile siteApps
Newspapers
ebooks
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To secure the financial and editorial independence of the Guardian in perpetuity. To promote freedom in the press and liberal journalism globally.
To become the world's leading liberal voice.
To secure the financial and editorial independence of the Guardian in perpetuity
To promote freedom in the press and liberal journalism globally
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Open Web Principles
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2009
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• “A cool URI ... does not change” (Berners-Lee 1998)• 1.5 million resources redirected to new scheme
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1. Permanent
http://www.flickr.com/photos/fstorr/
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2. Addressable★Resources are “about” something - ready for the social
web.
★We live in “the age of point-at-things” (Coates 2005)
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★ Multiple routes to content
★ Tagging drives discovery
3. Discoverable
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4. Open
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/technology/internet
/technology/all
/environment/climatechange
Example: The Hackable Guardian
http://www.guardian.co.uk/....
/rss
/rss
+business/globaleconomy/rss
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Results...
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3,750,000
7,500,000
11,250,000
15,000,000
18,750,000
22,500,000
26,250,000
30,000,000
Sep 2005 Oct 2006 Nov 2007 Dec 2008
Uni
que
Use
rs Pre - project
First release
Final ReleaseSite traffic growthUnique Users
50MM
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...“How I stopped worrying about my website and learned to love the whole internet.”
Matt McAlister
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The Open Strategy
OPEN IN
Bring in data and apps from the Internet
OPEN OUT
Enable partners to build applications using Guardian content and services for other platforms
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"Our most interesting experiments lie in combining what we know with the experience, opinions and expertise of the people who want to participate rather than passively receive.”
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Jack Shenker - Guardian Egypt correspondent- covered the Tahrir Square revolution
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The Open Strategy
OPEN IN
Bring in data and apps from the Internet
OPEN OUT
Enable partners to build applications using Guardian content and services for other platforms
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The Open Platform
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The suite of services enabling partners to build applications with
the Guardian
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3122
OPEN IN
Bring in data and apps from the Internet
OPEN OUT
Enable partners to build applications using Guardian content and services for other platforms
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CONTENT APIA service for selecting and
collecting content from the Guardian
for re-use
DATA STOREA directory of
useful data curated by Guardian editors
POLITICS APIOpen database of candidates, voting records, constituencies, election results,
live data on election day
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Mutualised news!
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Mutualised news!
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Mutualised news!
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DATA STOREA directory of
useful data curated by Guardian
editors
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POLITICS APIOpen database of candidates, voting
records, constituencies,
election results, live data on election day
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POLITICS APIOpen database of candidates, voting
records, constituencies,
election results, live data on election day
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<OBLIGATORY DOGFOOD SLIDE>
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WIDEN YOUR CUSTOMER BASE
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OPEN INBring in data and
apps from the internet
OPEN OUTAllow partners to build applications using Guardian
content and services for other
platforms
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A framework for integrating 3rd
party applications into the Guardian
MICROAPPSSimple REST/HTTP framework allows lightweight development
Applications proxied for performance
Apps generally hosted in the cloud, allows hot deployment into production
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A framework for integrating 3rd
party applications into the Guardian
MICROAPPS
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What could I cook?
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Open for Business
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3 Tiers of access3 Revenue models
Keyless: Take our headlines. You keep associated revenues.
Approved: Take our full article content, but with an advert. Guardian keeps ad revenue, you keep rest-of-page revenue.
Bespoke: Take, reformat, augment our content Revenue model to be negotiated. Combination of Media, Fees, Downloads.
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Bringing it together
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App showcase
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From publisher to platform
Seeking massive growth, but no longer only broadcasting content on the website
User/partner engagement & contribution onJournalismdatasoftwareapplicationsrevenue and ads
Support developers and partners with data and APIs,need scalability, reliability, speed
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Join us!http://www.guardian.co.uk/open-platform
twitter: @openplatform
@cuica (me)
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