stephen tall - asking for major gifts
Post on 01-Jul-2015
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@stephentall
#iofmajordonor
@stephentall #iofmajordonor
The two most dreaded words in institutional life...
MissionStatement
@stephentall #iofmajordonor
paradigms …infrastructure …cutting edge …innovation …global …synergies …solution-provider
@stephentall #iofmajordonor
@stephentall #iofmajordonor
@stephentall #iofmajordonor
@stephentall #iofmajordonor
INEED
MONEY BAD
Moving from...
... to...
@stephentall #iofmajordonor
Relationship-building
@stephentall #iofmajordonor
Hands in the air time
@stephentall #iofmajordonor
How much is a major gift?
£1,000£5,000
£10,000
£25,000
£50,000
@stephentall #iofmajordonor
Launched
@stephentall #iofmajordonor
£1 billion
@stephentall #iofmajordonor
27,000 gifts worth up to £25,000
=£20 million
@stephentall #iofmajordonor
1,000 gifts worth over £25,000
=£560 million
@stephentall #iofmajordonor
3% of major gifts
97% of Campaign total
@stephentall #iofmajordonor
@stephentall #iofmajordonor
Great customer =service
@stephentall #iofmajordonor
INEED
MONEY BAD
still
@stephentall #iofmajordonor
Q: What is the single biggest reason why people don't give to charity?
A: They've not been asked.
@stephentall #iofmajordonor
Q: What is the single biggest reason why people don't give again?
A: They were asked badly last time.
@stephentall #iofmajordonor
Relationship-building
It's still all about...
@stephentall #iofmajordonor
@stephentall #iofmajordonor
INEED
MONEY BAD
@stephentall #iofmajordonor
I KNOW YOUNEED
MONEY BAD
So here's the cheque.
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