steps to create a social media marketing strategy for your business

Create a Social Media

Marketing Strategy and Plan for

Your Business

Presented by

Social Media Participation

• Facebook now has 1.35 BILLION overall users with 757 million active daily (138 million active daily in the US alone)

• Twitter has 232 million users

• Pinterest has 70 million users

• LinkedIn has 300 million users

• Instagram has 300 million users

Steps to Implement a Social Media Strategy and Plan

1. Define Your Goals

What do you want to achieve through social media?

Define Your Goals

• Brand building purposes- name recognition, credibility

• Customer support - answer questions about products/services

• Increase sales through offers

• To drive traffic to your Web site

• To market a new line of products

Steps to Implement a Social Media Strategy and Plan

2. Define Your Target Audience

and

Where to Find Them

Define Your Target Audience

• Do you have a clear understanding of who you are targeting?

• Do you know which social media channels your prospects prefer and what they read, share and post?

Where is Your Target Audience?

Research organizations publish valuable studies that can help you reach your audience.

The Demographics of Social Media Users

Steps to Implement a Social Media Strategy and Plan

3. Competitive Analysis

• Which social media are they using?

• What kind of presence do they have?

Steps to Implement a Social Media Strategy and Plan

4. Content Strategy and Plan

• Your content strategy needs to directly support your goals

Steps to Implement a Social Media Strategy and Plan

4. Content Strategy and Plan

• Content Categories or Hot Topics

• Posting Frequency

• Calendar of Postings

Content Strategy and Plan

Steps to Implement a Social Media Strategy and Plan

5. Track Your Progress

Are you using:

Facebook Insights

Twitter Analytics

Pinterest Analytics

etc.?

Track Your Progress

Use:

• Calls to Action

• Unique Promotional Codes

• Targeted Landing Pages

Questions?

Jocelyn Murray203.377.9980

jocelynm@marketing-er.comwww.marketing-er.com