sticky presentations

Sticky Ideas

Sticky = SUCCESS

Sticky = SUCCESSS I M P L I C I T Y

Sticky = SUCCESSS I M P L I C I T YU N E X P E C T E D N E S S

Sticky = SUCCESSS I M P L I C I T YU N E X P E C T E D N E S SC O N C R ET E N E S S

Sticky = SUCCESSS I M P L I C I T YU N E X P E C T E D N E S SC O N C R ET E N E S SC R E D I B I L I T Y

Sticky = SUCCESSS I M P L I C I T YU N E X P E C T E D N E S SC O N C R ET E N E S SC R E D I B I L I T YE M O T I O N

Sticky = SUCCESSS I M P L I C I T YU N E X P E C T E D N E S SC O N C R ET E N E S SC R E D I B I L I T YE M O T I O NS T O R I E S

S I M PL I C I T Y

SIMPLICITY GETS TO THE CORE OF YOUR

MESSAGE

TO ACHIEVE THIS YOU MUST BE A MASTER OF

EXCLUSION

WHY IS ACHIEVING SIMPLICITY SUCH A

STRUGGLE?

TH E CURSE O F KNOWLEDGE

ONCE WE KNOW SOMETHING, IT IS HARD

TO IMAGINE WHAT IT WAS LIKE TO NOT KNOW

IT

Here are three ways that

you can look for/identify the

core of your message:

Language

Metaphor

Slide Design

Language

WE WANT TO USE SENSORY LANGUAGE

THAT IS APPROPRIATE FOR OUR AUDIENCE AND

OCCASION

THE IDEA IS TO WRITE IT SO THAT PEOPLE HEAR IT AND IT SLIDES THROUGH

THE BRAIN AND GOES STRAIGHT TO THE HEART.

MAYA ANGELOU

Metaphor

By using the classic Snow

White, Disney Character

Story line, IBM has aligned

their Green program with

something we can all

identify with. The idea is

simple and easy to digest

for anyone.

Slide Design

Great Slides

Great SlidesT E L L A V I S U A L S T O R Y

Great SlidesT E L L A V I S U A L S T O R Y

H A V E S I M P L E B A C K G R O U N D S

Great SlidesT E L L A V I S U A L S T O R Y

H A V E S I M P L E B A C K G R O U N D S

U S E AP P R O P R I AT E F O N TS

Great SlidesT E L L A V I S U A L S T O R Y

U S E I M AG ES AS I L LU ST R ATI O NS

H A V E S I M P L E B A C K G R O U N D S

U S E AP P R O P R I AT E F O N TS

Great SlidesT E L L A V I S U A L S T O R Y

U S E I M AG ES AS I L LU ST R ATI O NS

H A V E S I M P L E B A C K G R O U N D S

U S E AP P R O P R I AT E F O N TS

The first incarnations of

keynote design programs

(PowerPoint) were viewed as

a vehicle for posting

massive amounts of

information on a screen.

Once upon a time, there was a little girl who lived in a village near the forest. Whenever she went out, the little girl wore a red riding cloak, so everyone in the village called her Little Red Riding Hood. One morning, Little Red Riding Hood asked her mother if she could go to visit her grandmother as it had been awhile since they'd seen each other. "That's a good idea," her mother said. So they packed a nice basket for Little Red Riding Hood to take to her grandmother. When the basket was ready, the little girl put on her red cloak and kissed her mother goodbye. "Remember, go straight to Grandma's house," her mother cautioned. "Don't dawdle along the way and please don't talk to strangers! The woods are dangerous."

"Don't worry, mommy," said Little Red Riding Hood, "I'll be careful." But when Little Red Riding Hood noticed some lovely flowers in the woods, she forgot her promise to her mother. She picked a few, watched the butterflies flit about for awhile, listened to the frogs croaking and then picked a few more. Little Red Riding Hood was enjoying the warm summer day so much, that she didn't notice a dark shadow approaching out of the forest behind her... Suddenly, the wolf appeared beside her. "What are you doing out here, little girl?" the wolf asked in a voice as friendly as he could muster. "I'm on my way to see my Grandma who lives through the forest, near the brook," Little Red Riding Hood replied. Then she realized how late she was and quickly excused herself, rushing down the path to her Grandma's house.

The wolf, in the meantime, took a shortcut... The wolf, a little out of breath from running, arrived at Grandma's and knocked lightly at the door. "Oh thank goodness dear! Come in, come in! I was worried sick that something had happened to you in the forest," said Grandma thinking that the knock was her granddaughter. The wolf let himself in. Poor Granny did not have time to say another word, before the wolf gobbled her up! The wolf let out a satisfied burp, and then poked through Granny's wardrobe to find a nightgown that he liked. He added a frilly sleeping cap, and for good measure, dabbed some of Granny's perfume behind his pointy ears.

A few minutes later, Red Riding Hood knocked on the door. The wolf jumped into bed and pulled the covers over his nose. "Who is it?" he called in a cackly voice. "It's me, Little Red Riding Hood." "Oh how lovely! Do come in, my dear," croaked the wolf.

When Little Red Riding Hood entered the little cottage, she could scarcely recognize her Grandmother. "Grandmother! Your voice sounds so odd. Is something the matter?" she asked. "Oh, I just have touch of a cold," squeaked the wolf adding a cough at the end to prove the point.

"But Grandmother! What big ears you have," said Little Red Riding Hood as she edged closer to the bed. "The better to hear you with, my dear," replied the wolf. "But Grandmother! What big eyes you have," said Little Red Riding Hood.] "The better to see you with, my dear," replied the wolf. "But Grandmother! What big teeth you have," said Little Red Riding Hood her voice quivering slightly "The better to eat you with, my dear," roared the wolf and he leapt out of the bed and began to chase the little girl.

Almost too late, Little Red Riding Hood realized that the person in the bed was not her Grandmother, but a hungry wolf. She ran across the room and through the door, shouting, "Help! Wolf!" as loudly as she could.

A woodsman who was chopping logs nearby heard her cry and ran towards the cottage as fast as he could. He grabbed the wolf and made him spit out the poor Grandmother who was a bit frazzled by the whole experience, but still in one piece. "Oh Grandma, I was so scared!" sobbed Little Red Riding Hood, "I'll never speak to strangers or dawdle in the forest again." "There, there, child. You've learned an important lesson. Thank goodness you shouted loud enough for this kind woodsman to hear you!"

The woodsman knocked out the wolf and carried him deep into the forest where he wouldn't bother people any longer. Little Red Riding Hood and her Grandmother had a nice lunch and a long chat.

Then, the dreaded bullet

point began to take

prominence. Notice how the

“Little Red Riding Hood”

story is condensed from

several paragraphs to

several bullet points.

• Little Red Riding Hood (LRRH) takes basket to Grandma through woods

• Woods are dangerous

• Filled with animals

• LRRH stops to pick flowers

• Wolf sees LRRH and takes shortcut to Grandma’s House

• Eats Grandma before LRRH arrives

• Wolf dresses in Grandma’s gown and greets LRRH

• LRRH is a doofus and thinks Wolf is Grandma

• Wolf attacks LRRH

• Woodsman hears LRRH’s cries and kills Wolf with Axe

• Extracts Grandma from Wolf’s stomach intact

• LRRH and Grandma share treats from basket

In the last few years, a

revolution in the world of

presentation design has led

to the inclusion of far more

images and far fewer

bullets; creating more

provocative and memorable

presentations.

Now, if we really want to

harness the power of slides,

we will take the 9 previous

images and tell the story in

just a few slides, perhaps even

one slide, in such a way that it

gets to the heart of what we

want to say. And we can do it

in a new and modern way....

Little RedRiding Hood...

Careful Red!

He’s a Big Bad Wolf!

Now we have a better quality image of the story of Little Red Riding Hood that draws in our audience and gets their attention!

Great SlidesT E L L A V I S U A L S T O R Y

H A V E S I M P L E B A C K G R O U N D S

If you want to highlight a

picture and make sure that it

takes prominence in the

attention of your audience,

don’t detract from it with

distracting backgrounds.

Simple black or white is

best . . .

Look how it starts to fade

away when we use a very

simple, textured

background . . .

And, now look at what happens

when we put it on more

complicated slide backgrounds

VOARB

Just as with sticky ideas, if

you want your slides to stick

with your audience --

SIMPLICITY is key!

Great SlidesT E L L A V I S U A L S T O R Y

H A V E S I M P L E B A C K G R O U N D S

U S E AP P R O P R I AT E F O N TS

Great slides use fonts that

are:

SIMPLE

CLEAN

&

CONSISTENT

Great SlidesT E L L A V I S U A L S T O R Y

U S E I M AG ES AS I L LU ST R ATI O NS

H A V E S I M P L E B A C K G R O U N D S

U S E AP P R O P R I AT E F O N TS

Look at the difference in the

impact of one trillion dollars

when we show what it looks like

with text and then with

images.

One Trillion Dollars

$100

$10,000

$1,000,000

$100,000,000

$1,000,000,000

$1,000,000,000,000

Which is more powerful to

you? By illustrating the

concept of one trillion

dollars visually, your

audience is more likely to

be persuaded by the

message!

While we are on the

subject, use only high

quality images! Be

careful not to distort

the image so much that

it is no longer clear --

and, thus, unusable!

UNEXPECTEDNESS

TO UNDERSTAND WHAT IS UNEXPECTED, FIRST

CONSIDER WHAT IS EXPECTED

VIOLATE PEOPLE’S EXPECTATIONS =

ATTENTION

This advertising

campaign is truly

unexpected!

PROCEED WITH CAUTION!!UNEXPECTED DOES NOT MEAN CHEESY, CLICHED OR

OVER THE TOP.

CONCRETENESS

You can be concrete

by appealing to our

senses (touch,

taste, smell, sight,

sound)

AVOCADOBOATBLANKETHATSKUNKLAMPTREESUNRISESKYSCRAPERSANDBOXLIGHTBULBPANTSLEMONMILKZEBRA

SELF ESTEEMJUSTICEPERSISTENCELOVEIMAGINETRUSTPASSIONDEVOTIONDEDICATIONCOMMITMENT

Concrete Abs

trac

t

“WE WILL BUILD THE GREATEST AIRPLANE EVER BUILT”

“WE WILL BUILD THE GREATEST AIRPLANE EVER BUILT”

V.

“WE WILL BUILD THE GREATEST AIRPLANE EVER BUILT”

“WE WILL BUILD AN AIRPLANE THAT SEATS 131 PASSENGERS, FLIES NONSTOP FROM MIAMI TO NEW

YORK CITY AND LANDS ON RUNWAY 4-22 AT LA GUARDIA (A NOTORIOUSLY SHORT RUNWAY AND,

AT THAT TIME, FAR TOO SHORT FOR ANY PASSENGER PLANE TO LAND).”

V.

Do you have a

pretty good idea of

what kind of plane

they planned to

build? Yes!!

HOW DO YOU MAKE SOMETHING ABSTRACT, LIKE ACCOUNTING, A CONCRETE

EXPERIENCE?

HOW DO YOU MAKE SOMETHING ABSTRACT, LIKE

ARCHITECTURE, A CONCRETE EXPERIENCE?

C R E D I B I L I T Y

TELL A STORY WITH THE EVIDENCE & USE

STATISTICS TO ESTABLISH

RELATIONSHIPS

•Only 37% of employees have a clear understanding of what their organization is trying to achieve

•Only 37% of employees have a clear understanding of what their organization is trying to achieve

•Only one in five is enthusiastic about their organization’s goals

•Only 37% of employees have a clear understanding of what their organization is trying to achieve

•Only one in five is enthusiastic about their organization’s goals

•Only one in five have a clear “line of sight” between their tasks and their organization’s goals

•Only 37% of employees have a clear understanding of what their organization is trying to achieve

•Only one in five is enthusiastic about their organization’s goals

•Only one in five have a clear “line of sight” between their tasks and their organization’s goals

•Only 15% feel their organization fully enables them to execute key goals

•Only 37% of employees have a clear understanding of what their organization is trying to achieve

•Only one in five is enthusiastic about their organization’s goals

•Only one in five have a clear “line of sight” between their tasks and their organization’s goals

•Only 15% feel their organization fully enables them to execute key goals

•Only 20% fully trust their organization

•Only 37% of employees have a clear understanding of what their organization is trying to achieve

•Only one in five is enthusiastic about their organization’s goals

•Only one in five have a clear “line of sight” between their tasks and their organization’s goals

•Only 15% feel their organization fully enables them to execute key goals

•Only 20% fully trust their organization

Stephen Covey “The 8th Habit”

Stephen Covey

establishes credibility

by putting his

statistics into context:

if the organization were

a soccer team . . .

•Only 4 of 11 players on the field know which goal is theirs

•Only 4 of 11 players on the field know which goal is theirs

•Only 2 of the 11 would care

•Only 4 of 11 players on the field know which goal is theirs

•Only 2 of the 11 would care•Only 2 of the 11 would know what

position they play and what they are supposed to do

•Only 4 of 11 players on the field know which goal is theirs

•Only 2 of the 11 would care•Only 2 of the 11 would know what

position they play and what they are supposed to do

•And all but two players would, in some way, be competing against their own team members rather than the opponent

•Only 4 of 11 players on the field know which goal is theirs

•Only 2 of the 11 would care•Only 2 of the 11 would know what

position they play and what they are supposed to do

•And all but two players would, in some way, be competing against their own team members rather than the opponent

Stephen Covey “The 8th Habit”

REMEMBER: STATISTICS ARE NOT INHERENTLY HELPFUL .

SCALE & CONTEXT MAKE THEM HELPFUL

E M O T I O N S

“WE ARE HARD WIRED TO FEEL THINGS FOR PEOPLE

NOT ABSTRACTIONS” DAN HEATH

HOW DO WE ELICIT EMOTION FROM OUR

AUDIENCE ABOUT SOMETHING THEY

DON’T KNOW OR CARE ABOUT (YET)?

CONNECT IT TO SOMETHING THEY CARE

ABOUT

THE THING THEY CARE ABOUT MOST?

THEMSELVES!

STORYTELLING

BY APPEALING TO OUR NEED FOR:

A SHORTCUT

A SHORTCUTA MIRACLE

A SHORTCUTA MIRACLE

MONEY

A SHORTCUTA MIRACLE

MONEYSOCIAL SUCCESS

A SHORTCUTA MIRACLE

MONEYSOCIAL SUCCESS

SAFETY

A SHORTCUTA MIRACLE

MONEYSOCIAL SUCCESS

SAFETYEGO

A SHORTCUTA MIRACLE

MONEYSOCIAL SUCCESS

SAFETYEGOFUN

A SHORTCUTA MIRACLE

MONEYSOCIAL SUCCESS

SAFETYEGOFUN

PLEASURE

A SHORTCUTA MIRACLE

MONEYSOCIAL SUCCESS

SAFETYEGOFUN

PLEASUREBELONGING

A SHORTCUTA MIRACLE

MONEYSOCIAL SUCCESS

SAFETYEGOFUN

PLEASUREBELONGING

OR TAPPING INTO OUR FEAR OF RELATED TO THE ABOVE THINGS

Everyone is telling the same story which means no one remembers

anyone’s story!

Jennifer’s dirty hands are visually

more interesting than any text box of

words could ever be. CEO and Muddy Hands = Brilliant

Jennifer’s dirty hands are visually

more interesting than any text box of

words could ever be. CEO and Muddy Hands = Brilliant

By pointing out that Jennifer was

9 years old when the company

started, she becomes three

dimensional to us

Jennifer’s dirty hands are visually

more interesting than any text box of

words could ever be. CEO and Muddy Hands = Brilliant

The font used in the word finally and years is perfect for story telling. It is sophisticated and jumps off the page at the reader

By pointing out that Jennifer was

9 years old when the company

started, she becomes three

dimensional to us

Jennifer’s dirty hands are visually

more interesting than any text box of

words could ever be. CEO and Muddy Hands = Brilliant

The font used in the word finally and years is perfect for story telling. It is sophisticated and jumps off the page at the reader

By pointing out that Jennifer was

9 years old when the company

started, she becomes three

dimensional to us

Most of us won’t take the time to stop and read the text. That’s the truth of it. But in this case, Jennifer’s Muddy hands create intrigue and interest and makes me want to learn more about her

Jennifer’s dirty hands are visually

more interesting than any text box of

words could ever be. CEO and Muddy Hands = Brilliant

The font used in the word finally and years is perfect for story telling. It is sophisticated and jumps off the page at the reader

By pointing out that Jennifer was

9 years old when the company

started, she becomes three

dimensional to us

Most of us won’t take the time to stop and read the text. That’s the truth of it. But in this case, Jennifer’s Muddy hands create intrigue and interest and makes me want to learn more about her

With just one shot, Backwoods has told a story about their CEO. Today, most stories are told

this way, making your ability to tell your story all the more important.

“CONSUMERS ARE ALL DIFFERENT, BUT ULTIMATELY THEY ALL WANT

THE SAME OUTCOME. THEY WANT TO BE PROMOTED, TO BE POPULAR, TO BE HEALTHY, WEALTHY, AND WISE.

THEY WANT TO BE PLEASANTLY SURPRISED AND HONESTLY

FLATTERED.”SETH GODIN

MOST STORIES WANT TO TELL ABOUT FEATURES

BUT CONSUMERS DON’T CARE ABOUT STORIES

THAT ARE ABOUT FEATURES AND THEY

ARE UNLIKELY TO REMEMBER THEM

CONSUMERS PAY ATTENTION TO AND REMEMBER STORIES

ABOUT BENEFITS!

OUR RESOURCES