stihl limited
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Stihl Ag and Co.By: Michael Quigg
Background “The Father”
1926- STIHL is founded.1930- STIHL debuts its portable
saw at Leipzig trade fair.1950- First single operator
chainsaw.1954- First lightweight logging
saw. (BLK)1969- 1,000,000th chainsaw
produced.1973- Andreas Stihl passes
Background “The Next Generation”
Hans Peter Stihl takes over.New vision for chainsaws.New application for 2-stroke
engine.Expansion of Stihl.Success in Subsidiaries.2001- STIHL 75th anniversary.2002- Stihl family steps down.
Stihl Ltd.
Born in 1981
8% to #1.
1000 dealers.
4 warehouses
Stihl.ca
London Warehouse Expansion
Addition
London Mezzanine Changes - VLM
London Mezzanine Changes – New Picking Carts
New picking carts hold 10 bins.(2 spare bins in case of overflow)
Smaller parts bins required for elevator
London Warehouse – Elevator
Relocation of Scanning Stations
Bag Machine
Taping and Sorting
End of the Line
MS 170
Target Market
Homeowner/ Small landscaping firm.
Best quality and performance for the price.
CanadianAble to spend 250+ for moderate
use.Outdoorsy/ Maintained property.Concerned with prestige.Customers for life.
Competition
Husqvarna
Echo
Big Box (Lowe’s, Home Depot)
Features (Chain)
Self Lubricating.
Universal STIHL oil.
Made by STIHL.
Kickback reduction.
Full customization.
Inertia Controlled Chain Brake
REDUCES INJURY!
Anti-vibration systems
Reduces vibration.
Reduces injury.
Elasto-start Ignition
Allows for easy start-up.
Reduces effort.
Reduces feedback.
Master Control Lever.
Electronic Ignition Module.
Throttle Trigger Interlock
Reduces Injury
Involuntary start.
Lightweight construction
Polymer construct.
Ease of use
Light, but durable.
Benefits to the Consumer
Best saw for the price.
Useful in multiple applications.
Quick and effortless cuts.
Time saving ignition.
Portability.
Benefits to the Dealer (Why Stihl?)
Globally recognized brand and market leader.
Quality support, parts, and equipment.
Marketing support.Guaranteed satisfaction (German
engineering, Swiss Precision)Your success is our success.Next day delivery.Municipal deals.
How We Help You Sell
Vision statementNext day servicePull strategy3 Major Sales ProgramsNational Advertising50/50 Co-op AdvertisingBOSS ProgramTrade Shows
Concept Store
Free signage
Counters and POP
Silent salesmen
Merchandising Specialist
Website (www.stihl.ca)
Advertising and Promotion
Product Placement
Sponsorship
Stihl Timbersports
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