"storytelling - unlocking potential, listening to voices that matter"

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Storytelling - Unlocking potential, listening to voices that matter. Presentation at Learning Live, London 2013 by by Dr. Maureen Murphy, Managing Director at Aurion Learning and Fiona Quigley.

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Storytelling - Unlocking potential, listening to voices

that matter.

11 September, 2013 London

Fiona Quigley and Dr. Maureen Murphy

Case Studies

What?

What makes a good story

Toolkit

Who should be involved

Capturing & Using

Tips

“How and where could I use storytelling to enhance learning and performance in myself and others.”

Story Filter – spotting the voices that matter....

What types of stories do you hear day to day?

An adventure

An important event or incident

This is how I do it

Remembering someone special

This is my future me

This is what our product/ service can do to help you

Nursery Rhymes, Fables

TextStories we hear

What are the top 3 things you would look for in a good story

(Listener and Curator)?

Focus / length

Good Story?

Connection –content or storyteller (authentic)

Realism & structure

Surprise (cognitive dissonance)

Hope – open loops?

Fits with Organisational narrative

Reusability

Measurable

Encourage discussion

Personalise the

learning

Why do we use storytelling?

Improve the 3 Ps

Capture tacit

knowledge

Move beyond

sanitised messages

Retain knowledge

& experience

Capture the lived

experience

Encourage reflection

Storytelling toolkit for learning and performance

Anecdote• Informal• Fuels the story

filter

Case Study• Reality/Literal• Fixed learning

point

Scenario• Compilation• Guided

learning• Immersive• Take action

Drama• Emotional• Organisational

narrative

Personal Story (digital)• Sense-

making• Personal

(org) narrative

Case study 1 – Dramatic Stories

GAA Coach Education

At a glance (2013) 2,550: Affilated GAA Clubs playing the games 302: International Clubs 1,360,071: Supporters attend games 81,160: Children’s games camps

Rollout &

Maintenance 500,000+ YouTube

hits

Tension between “elite” games and young player development

How?Why?

Find volunteer ‘actors’How?

Develop the characters & scenarios

Facilitated Coach Workshops

Role Plays

Good & Poor Practice

Outline Scripting

Developing the characters

Good coach / bad coach Hairdryer treatment

Young player wants to quit

• Behaviour and attitude change: Winning is everything

• Antagonists and protagonists

• Connect previous bad experience

• Play on emotions – impact on child

• Humour and “banter” (realism)

• Leave room for hope

GAA – Case Study

To view this video visit:

http://youtu.be/O-pNAl23I9k

Spark debate in the classroom and training field

Formal eLearning (Certification)

Spaced practice

Access anytime, anywhere, any device

Using the

Stories

Behaviours

Actors vs

Pros

Types Of

Change

Text

Using

DevelopingSharing

the Learning

Case study 2 – Personal Stories

Sensory Engagement ProjectRNIB Action on Hearing Loss

About the Project

Sensory Engagement

Support for Service

UsersModels of Excellence

Confidence buildingBack to employmentBenefit advice

Staff trainingLibrariesCollegesBanks

Emotional Impact

Why?

Lasting Legacy

Realism & structure

Social Inclusion

Tacit Knowledge

Quiet Voices

Practice videos (iPad)

How?

Informal Group Discussion

Telephone Interviews

Interviews

Workshops

Scripting THEIR ideal experiences

Critical conversations and questions:

1. Tell us about your first visit to college/library/bank - how did you feel?

2. What did you find most difficult?3. What did staff do well?4. What could staff do better?

Beta release

Sensory Engagement Case Study: Lisa’s Video

To view this video visit:

http://youtu.be/OnzZkEHPjxQ

"This has been great experience for me to be involved in a legacy of a great project that has helped boost my own self confidence.

I feel extremely proud knowing that what I have to say will help others understand what it's like for me to live with my hearing loss and to ease the way for better communication."

Lisa Dawson

Bolster existing classroom training

Lunch and Learn

Spaced practice

Quick reference / job aid

Using the

Stories

Storytellers

BenefitsforAll

Communication

Text

Length &

FocusImpactSharing

the Learning

Resources

Storytelling toolkit for learning and performance

Anecdote• Informal• Fuels the story

filter

Case Study• Reality/Literal• Fixed learning

point

Scenario• Compilation• Guided

learning• Immersive• Take action

Drama• Emotional• Organisational

narrative

Personal Story (digital)• Sense-

making• Personal

(org) narrative

Approach & Team

Tips

Finetune your Filter

Right Storyteller

Confidence & Trust

Consequences

Boundaries

Multiple Uses

Storyteller

Maker

Facilitator

Curator

Gatekeeper

Illustrator

Production Project Manager

Team

Encourage discussion

Personalise the

learning

Why use storytelling?

Improve the 3 Ps

Capture tacit

knowledge

Move beyond

sanitised messages

Retain knowledge

& experience

Capture the lived

experience

Encourage reflection

How can I use stories to ‘unlock potential’ in my

organisation?

Getting Started

Find someone in your organisation whose work you admire.

Ask them to explain how they have overcome a recent challenge .

Start with open-ended questions, moving to more specific questions

1. What was difficult? What would you do differently?

2. Write it up

Share the story and get Feedback

Women in Business – Your Stories

Interested in contributing to Women in Business stories?

Contact: Fiona QuigleyEmail: fiona@fqlearning.comTwitter: @fionaquigs

A new tool for capturing and creating stories online.

Storee Beta

Interested in testing and evaluating our new online tool ‘ Storee’ that

creates and captures stories?

Email hello@tellmystoree.com

Online Survey

• We are conducting a survey to gain insight into how organisations use and share stories

• Take part in this short 5 minute survey:

http://www.surveymonkey.com/s/aurionstories

Dr. Maureen Murphymaureen.murphy@aurionlearning.comTwitter: @aurionlearning

Fiona Quigleyfiona@fqlearning.comTwitter: fionaquigs

Masterclass: E-Learning Journeys

Want to discover how to get the best out of learning technologies and blended classroom practice?

Join Aurion Learning for a FREE practical Masterclass

Where: The Lighthouse, GlasgowWhen: Thursday 10 October,

2013 9am - 1pm

Register Now:

https://elj13glasgow.eventbrite.co.uk

www.aurionlearning.com

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