student recruitment 2.0

Student Recruitment 2.0

By Web2Present´The Social Platform for great content,

interactivity and increased reach´

IntroducingSTUDENT RECRUITMENTWe work together with leading Universities and Business Schools to recruit new (International) students for them. This is proven to be a very effective way to inform, increase reach and attract new students. Web2Present takes care of everything, except the presentation.

LEAD GENERATION WEBINARSLead-generating webinars to increase reach, credibility and brand awareness. A combined approach of Event management, Online Marketing tactics and targeted Audience Recruitment . Sponsor one of our webinars or let us tailor one specifically for your organization.

ONLINE EVENTWhether connecting a LIVE conference with Online Attendees anywhere in the world or have everyone join Online: get more delegates and increase brand-awareness, - participant satisfaction and – ROI! We manage, support and take care of the live stream.

Polling

Student Recruitment 2.0

Source: Full Fabric - ´target, segment and nurture leads´

Research shows:– Social integration is key – from real live social influences

to online social networks¹– Reach students where they are: Online²– Time in social media = time partying

>TV!– >60% uses SM to decide on study³– Targeting is essential – how to reach the

right profiles

Student Recruitment 2.0

1. Report ´The Social side of Student Retention: www.uversity.com/research2. Report Higher Education Research Institute

Goals

Social Media:from conversations to

conversions

SocialWeb2Present

And more…

Branded Content

Indirect Promotions

Content Marketing

Blog PostsVisual content

Direct communications

Forum ParticipationEvent Listings

SocialWeb2Present

Target, reach and interact

WEBINAR

SEO

DatabaseSocial Media

Partnerships

ADSContentMarketing

Why webinars?• Extend your reach

• Lower Cost

• Higher quality leads

• Recordings -> ongoing leads

• Increased conversion

• Be perceived as a Thought Leader and also care about the environment

• No travel time nor time out of the office

• Calculated ROI

The Students Social Map

PP

P = Partnerships

PPPP

Estimated Timeline

WEB2PRESENTWEB2PRESENT YOUYOU

Our strategy is based according to the social media behavior of the target students of every country / region.

– Language– Age– Hobbies– Interests– Educational Background

The dots are a little busy – I would use Solid colors.

Global International Marketing Strategy

From conversations to conversions

Facebook

Tips for Social Media Success

• Create social media goals but don’t be afraid to try new initiatives

• Spend less time planning and more doing: change happens fast online

• Align goals with the right social networks

Tips for Social Media Success

• Be transparent, conversational and of value• Provide different communities for prospective, current

and alumni students (monitor but don´t interfere)• Use social media to facilitate offline connections

(events, communities, meet-ups, interviews)• Explore various solutions, in-house vs. outside vendors

(time, effectiveness vs ROI).

Results polling

Considerations• Top challenge: Budget. Consider Webinars (via 3rd

party) to save on travel/cost and increase reach• Outsourcing increases professionalism, credibility and

lowers risk of failure (audio, video, moderation)• Top challenge: Quality. Monitor if message is coherent

with the right media and reconsider content/ messaging

Considerations• Get in on Social media, otherwise you are left out and

don´t be afraid to make mistakes• Consider well the time to invest vs. ROI:• DIY vs. Outsourcing. Trial and error vs. Experience and

Measured results

What´s next?

Sorbonne University grows Enrollment

• CIFFOP (part of Sorbonne University, Paris) is regularly ranked as the best place to get a Master's degree in Human Resource Management in France. However, as CIFFOP targets mainly international students wishing to gain a French Master's degree in the HR field, it has always been challenging to approach and reach them.

Objectives•Student recruitment, thought leadership and brand awareness. •overcome the limitations of reach, time and budget through Web2Present´s online webinar service.•Webinars increased their awareness to students all over the world•Interactive session where especially Q&A session was highly successful•High engagement and feedback, through video, polling questions and Reports•Attracted 20 new students through 1 session ! View their session here: http://www.web2present.com/recorded-webinars-details.php?id=71

Europe´s # 1 Business school choses Web2present

¨It is not the Technology itself, the Recruitment of the Students or the Event management, it is an integrated approach of all of these to provide a valuable session which leads to generating Awareness and interest to apply.¨

http://rankings.ft.com/businessschoolrankings/european-business-school-rankings-2012

Clients and Webinar RegistrationsUniversities from around the world have trusted our services.

* Clients with package of 30 registrations

Our Clients