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Publication Policy andVisual Identity Guidelines
forThe UniversiTy of virginia’s
College aT Wise
Official policies and standards to promote the unified system of identification
�tyle Guide
0.1.0 Strategic Objectives0.2.0 Policy 0.3.0 Program Overview1.1.0 Definitions1.2.0 Vocabularyof Elements2.1.0 GraphicStandards2.2.0 The Name 2.3.0 Typography 2.4.0 College Colors 2.4.1 ColorTerminology 2.5.0 SpatialRelationships2.6.0 EditorialStyle2.6.1 StyleandUsage
2.7.0 PowerPointGuidelines3.1.0 InstitutionalIdentification3.1.1 IdentityElements:Precautions3.2.0 The Seal 3.2.1 AuthorizedSealVersions 3.3.0 The Symbol 3.3.1 AuthorizedSymbolVersions3.4.0 The Logomark3.5.0 TheWordmark3.5.1 AuthorizedWordmarkVersions3.6.0 The Cavsmark3.7.0Precautions:Pixelationand Distortion
TotheCollegecommunity,
Changingournamein1999toTheUniversityof Virginia’sCollegeatWiseelevatedtheprofileof theinstitutionweserve,andtheCollegecontinuestobeaworthyexpressionof ThomasJefferson’sdreamof educationalopportunityfortheyouthof theCommonwealth.
Embodiedwithinthenow-familiarsymbolicinterpretationareappropriateassociationstotheUniversity,ourregion,andthefoundingvisionwehonor.Butthisgraphicdesignisonlyoneaspectof theconsiderationsnecessarytorepresentourinstitutionalpersonalityconsistentlyandeffectively.
Thedevelopmentandadoptionof acomprehensivevisualidentityisalargerconceptthatwillstrengthenthelong-termimageof ourCollegebeyondthebenefitsof thenamechangeitself.Theheartof thisgoalisthesetof guidelinesbeforeyou.Wechallengedourcreativeteamtodevelopacoordinatedsystemthatprovidesconsistencyof identificationwhileofferingsufficientflexibilitytowithstanddiverseapplications.
Thisisateamendeavor.Atanygivenpointof publiccontact,eachof ushasthepowertoshapetheperceptionof UVa-Wise.Everydepartmentwillbenefitbythestrengthof aunifiedpresentationmorethananydepartmentcanbenefitfromanindividualizeddeparturefromit,regardlessof howcreativeorwelldone.ItisinthatspiritthatIaskyoutobecomefamiliarwithandadheretotheseguidelines.
DavidJ.Prior,Chancellor
TheUniversityof Virginia’sCollege at Wise
0.1.0
Strategic Objectives
A message to the College community from the Chancellor
0.2.0
Policy
Education & Awareness
Contact
Permission
Outside Use
Merchandise
Departmental Logos
Printing
Exemption
ADMINISTRATION OF POLICY
TheOfficeofCollegeRelationsischargedwiththeresponsibilityofdraftingandmaintainingtheStyleGuide,aswellassettingprocedurestocarryoutthepolicyandmeetinstitutionalneeds.TheOfficeofCollegeRelationswillmonitorcompliancewiththepolicy,aswellasresolveconflictsandanswerquestionsregardingthepolicy.
Periodically,theOfficeofCollegeRelationsmayproposeappropriatemodificationstothepolicy,basedonchargedconditions.Inaddition,theOfficeofCollegeRelationswillhearrequestsforwaiversfromthepublicationsstandards,basedoncriteriagovernedbyandenumeratedbythepolicy.
Using the Style Guide: Paper vs. ComputerToconservepaper,UVa-WiseencouragesthattheStyleGuidenotbeprintedbutviewedinitsPDFformatonacomputermonitor.However,ifviewingtheUVa-WiseStyleGuideonacomputermonitor,pleasenotethatyoumayneedtozoominusingyourPDFbrowser(e.g.,AdobeAcrobatReader)toviewlogosandothergraphicelementsattheirintendedprintquality.Ifyouhaveanyquestions,contacttheOfficeofCollegeRelationsat276-328-0130.
Education & AwarenessTheOfficeofCollegeRelationswilldevelopandimplementaneducationprogramtoensurethatallCollegeemployeesarefamiliarwithandhaveaccesstotheStyleGuide.
ContactTheofficialStyleGuidewaspublishedinAugust2008andwillbeupdatedregularlybytheOfficeofCollegeRelationsatUVa-Wise.
OfficeofCollegeRelations TheUniversityofVirginia’sCollegeatWise OneCollegeAvenue Wise,VA24293
Phone:276-328-0130 Fax:276-328-0255
PermissionPermissionfortheinternalorexternaluseofTheUniversityofVirginia’sCollegeatWisenameandlogomaybegrantedbytheOfficeofCollegeRelations,providedthereiscompliancewiththesestandards.TheOfficeofCollegeRelationscanaddressspecificquestionsandrequestsforuse.
Outside UseOrganizationsoutsidetheCollege(bothnon-profitandfor-profit)desiringtouseaUVa-WiselogomustrequestapprovalfromtheOfficeofCollegeRelationsforthedesign,applicationand/orplacementofthelogo.
MerchandiseTheCollegelogosmaynotbeusedforapparelandvariousspecialty,merchandisingorpromotionalitemswithoutspecificwrittenapprovalfromtheOfficeofCollegeRelations.
Departmental LogosInanefforttopresentacohesivegraphicidentityforUVa-Wise,departmentsandofficesmaynothavetheirownlogos.WithhelpfromtheOfficeofCollegeRelations,logosmaybedevelopedforspecialpurposes,suchasfundraisingcampaigns,specialevents,academiccentersorprograms,studentrecruitingeventsorprojects,orspecialprojectsdesignatedbytheChancellor.
Printing AllmaterialtobeprintedusingCollegefundsmustbeprintedbyPrintingServiceslocatedintheResourceCenter.PrintingServiceswillassistdepartmentsbyoutsourcinganyrequestthatcannotbeprintedinternallytoensurethatallprocurementpoliciesandproceduresforprintingmaterialaremet.Itistheresponsibilityofthefacultymemberand/ordepartmenttoensurePrintingServicesisgiventheappropriateamountoftimetoensurethepieceisprintedinaccordancewithallCollegepoliciesandprocedures.
Anyprintedpiecethatwillbedistributedexternally,usesanyCollegelogoorseal,orwillobtainthesignatureoftheChancellormusthavepriordocumentedapprovaloftheOfficeofCollegeRelationsbeforebeingprinted.FormoreinformationonappropriateuseofCollegelogosandsealspleasecontacttheOfficeofCollegeRelations.
ExemptionNopublicationsareexemptfromthelogoandidentitystandards.AnyquestionsshouldbedirectedtotheOfficeofCollegeRelations.
0.3.0
Program Overview
The key points of visual identity-management
The importance of consistency
Visual Identity
Asystemofgraphicidentificationgainseffectivenessovertimewhenitcommunicatesapositiveimpressioninaconsistentmanner,reinforcingahighlevelofcredibilitywitheachpresentationoftheinstitutionalname.Thecornerstoneofsuchaprogramisasetofstandardsandguidelinesthatdefinehowtheprimarydesignsaretobeusedandhowtheyshouldnotbeused.
Theintentisnevertostiflecreativityortoimposegraphiclimitationsfortheirownsake.Successfulidentityprogramsarebuiltontheideathatthedesiredconsistencyisestablishedandpreservedbybalancingaprudentrestraintwithapracticalflexibility.
Whenmattersofinstitutionalidentificationaregovernedbytheadoptedguidelines,usersarefreetoconsiderotherimportantgraphicissues,ratherthanrethinkthefundamentaldesignparametersalreadystandardizedbyconsultingidentitydesigners.Inthisway,creativeenergyisdevotedtosolvingspecificcommunicationproblems,andeachuserispartofacomprehensiveefforttobuilda“totallook.”
System Management
Althoughthisguidedefinesbasicterms,graphicstandardsandusageparameters,itspotentialforsuccesswillbeinfluencedbythreeimportantfactors:
1)Thespiritofcooperationexhibitedbythose who take seriously the use of the Collegenameandthedesignscreatedforthatpurpose.
2)Theprofessionaljudgmentofthosewiththedesignatedresponsibilitytodetermineprogramcompliance.
3)Theendorsementbytopadministratorsofthemanagementprocedure.
Attimes,someindividualswillresisttherigidityinherentinidentityguidelines.Thisisunderstandable.Therestrictionsmayseemmonotonousandunimaginativetosome,butthisisusuallyaquestionoffocus.
Workingwithinthissystemenablesuserstoputtheirenergyintocraftingeffectivecontent.Theymaybecomeboredwiththenecessaryconstraintandrepetitionthatsupportsconsistentidentification.Users should keep in mind that people outside the College, who must deal with a myriad of offerings competing for their attention, appreciate being able to immediately recognize the source of a communication.
Aspeoplerespondtoinformation,theyarealsoforminganimpressionoftheinstitution,althoughtheymaybeunawaretheyaredoingso.Thisisespeciallytrueofa“firstimpression.”Eachrepresentationwithinaconsistentidentityprogramreinforcesallpreviouscommunication,buildingcredibility,prestigeandlong-term“imageequity.”
1.1.0
Definintions
Glossary of terms used in the visual identity guidelines
Vocabulary of ElementsThelimited-but-flexiblearrayofcoordinateddesignsandgraphicconfigurationsthatmakeupthesystemofinstitutionalidentificationforTheUniversityofVirginia’sCollegeatWise.
Graphic StandardsThesetofvisualguidelinesthatdefinethelimitationsandrangeofoptionsavailablewithinthesystemofinstitutionalidentificationforTheUniversityofVirginia’sCollegeatWise.
Institutional IdentificationAnysituationwheretheinstitutionalidentityispresentedtoaninternalorexternalaudiencethroughavisualrepresentationofthename(notincludingthetypicalappearancewithinstandardtypesettext)requirestheuseofanauthorized,pre-designedCollegeidentifier.
SealThecircularconfigurationusedprimarilyformoreformalor“official”identification,andonlywithpermissionoftheChancellor.
SymbolTheSymbolistheabstracteddesignoftherotundaandmountainsonly.Itisto beusedprimarilywithinothermorecomprehensiveconfigurations,butcanappearaloneinspecialsituations.
LogotypeALogotypeistheuniquelydesignedinstitutionalname.ItistobeusedprimarilywithinmorecomprehensiveLogomarkconfigurations,butcanappearaloneinspecialsituations.
LogomarkTheLogomarkisaconfigurationthatcombinestheSymbolwithaLogotypeaccordingtostrictspatialrelationships.Itisthepreferredinstitutionalidentifierformarketingcommunication.
WordmarkTheWordmarkisamarketingconfigurationthatcombinestheSymbolwiththeapprovedinstitutionalabbreviation.
CavsmarkAuniqueconfigurationusedonlyforCollegeathletics.
T h e U n i v e r s i T y o f v i r g i n i a ’ s C o l l e g e a T W i s e
T H E U N I V E R S I T Y O F V I R G I N I A ’ S C O L L E G E A T W I S E
Office of College RelationsOne College AvenueWise, VA 24293
The UniversiTy of virginia’s College aT Wise
The UniversiTy of virginia’s College aT Wise
LogotypeSeal Symbol
Logomark Wordmark Cavsmark
1.2.0
Vocabulary of Elements
The limited-but-flexible array of coordinated designs and graphic configurations that make up the system of institutional identification for The University of Virginia’s College at Wise
A Coordinated Approach
ThispageexhibitspartofthearrayofcoordinateddesignsandgraphicconfigurationsthatmakeupthesystemofinstitutionalidentificationforTheUniversityofVirginia’sCollegeatWise.
Therangeofvariationsarelimited,butoffersufficientflexibility.Thesevisualdesignsworktogethertoformacomprehensive“look”forconsistencyinpublicperception.Thesectionsthatfollowillustratetheoptionsapprovedforapplicationandclarifyguidelinesfortheirusage.
T U V ’ C W
One College AvenueWise, VA 24293
PHONE (276) 328-0100
WEB ADDRESS www.uvawise.edu
Department
The Seal (positive)Blackonwhite
The Symbol (positive)Redonwhite
The Horizontal WordmarkBlackandredonwhite
The Vertical WordmarkBlackandredonwhite
The letterheadBlackandredonwhite
2.1.0
Graphic Standards
The Name
Typography
College Colors
Spatial Relationships
Editorial Style
A Coherent FrameworkGraphicstandardsarethevisualguidelinesthatdefinethelimitationsandrangeofoptionsavailablewithinthesystemofinstitutionalidentificationforTheUniversityofVirginia’sCollegeatWise.
Theseguidelineshavebeencarefullyestablishedtosupportacomprehensive“look”thatprovidestheCollegearecognizable“graphicpersonality.”Sinceeachvisualrepresentationoftheinstitutionalidentityreinforcestheoverallimpression,careshouldbetakentoavoidaberrationsthatunderminetheconsistencythatisthefundamentalgoaloftheprogram.
Thebasisoftheconsistentappearanceistherepetitionofcertaincommunicative,typographic,color,spatialandstylisticconcepts.Thesedesignideasarealreadybuiltintothevocabularyofelementsauthorizedforinstitutionalidentification.Theyshouldalsobeincorporatedwheneverpossibleintotheformats,contentanduniquegraphicdesignsthatconstitutethebodyofCollegecommunications.
The NameThecommunicativenameoftheinstitutionis The University of Virginia’s College at Wise.TheonlyacceptableabbreviationisUVa-Wise.ThesetwoversionsofthenamecomplywithdirectivesfromtheUniversityofVirginia.NootheruseofthenameoftheCollegeisacceptableintext.InspecialcasestheCollegecanbevisuallyidentifiedwiththeWordmark,auniqueabbreviationthatcanonlyappearaspartofthisparticulargraphicdesign.
TypographyThevocabularyofidentifyingelementsmakesuseoftwofontfamilies:GaramondandOptima.Theidentityoftheinstitutionispresentedtoitsbestadvantagewhenthesesamefontsareusedconsistentlyasthesecondaryorsupportingtypes.
College ColorsThecolorschemefortheCollegeisbuiltonared/grayorred/blackrelationship,withexactspecificationsforconsistentcolorreproduction.Institutionalidentificationmustalwaysadheretothecolorguidelines.Usingacost-effectiveapproach,flexibilityisencouragedwithinthelimitedpalette.
Spatial RelationshipsTheCollegeisamoderninstitutionfirmlyrootedintradition.Thespatialaspectsofgraphicdesignandpagelayoutshouldsupportthisperception.Theprimaryuseof“flushleft/raggedright”shouldpredominateovermoreeccentrictwo-dimensionalstructures.Centeredalignmentcanbeusedjudiciouslyforamoreformalimpression.Theuseofinvisible,underlyinggridsisencouragedtoprovideasenseoforder.
Editorial StyleAlthougheditorialstylesarenotstrictlygraphicinnature,theyhaveastronginterrelationshipwithtypographyandvisualidentitybyinfluencingdesigndecisionsandresultingperceptions.ApredeterminededitorialstylemovesbeyondcorrectEnglishusageandreflectsonacademicqualitybycontributingtoaunifiedsystemwithclarityandconsistency.
The Nature of StandardsBecausethegoaloftheseguidelinesisaunifiedimage(projectingapresenceofhighcredibilityandthesensethatallCollegecommunicationsemanatefromthesameinstitution),graphicstandardsremovetheneedforuserstorepeatedlymakefundamentalvisualdecisions.Thestandardsareveryspecificincertainareas,especiallyinmattersofnamerecognition,butarenotintendedtoresolvethechallengesofconnectingmeaningfullywithanaudience—theongoingcreativequestofthosewhostriveforeffectivecommunication.
2.2.0
The Name
Standard usage
How not to use the name
Standard Use of the Name
Thecommunicativenameoftheinstitutionis The University of Virginia’s College at Wise.Theonlyacceptableabbreviationis UVa-Wise.Nootheruseofthenameisacceptableintypesettext.
Itispropertouseeithernamewithoutembellishmentwithinstandardtypography
(forexample,theuseswithinthepreviousparagraph).Guidelinesforusingpreferredfontsortypefaceswouldstillapply(2.3.0).
Whenthenameistobeusedgraphicallyoutsidethecontextofstandardtypography,theusershouldselectfromtheauthorizedvocabularyofelementstosupportthestrategicgoalofaunifiedvisualidentity.
REQUIRED
It is required,whenusingthenameoftheinstitution,thattheword“The”haveanuppercase‘T’(initialcap),eventhoughthisusagedoesnotconformtothetypicalmanualofstyle.
It is required,whenabbreviatingthenameoftheinstitution,thatthe‘a’belowercase.Ifanall-capsformoftheabbreviationisdesired,alllettersmustbefullycapitalizedandthesamesize.However,anall-capsusageoftheabbreviatednameisdiscouragedinregulartextandshouldonlybeusedjudiciouslyforagraphicdesignpurpose.Itisalways best tousethestandard“UVa-Wise”abbreviation.
NOT ACCEPTABLE
Itisneveracceptable,whenusingthenameoftheinstitution,todeviatefromtheauthorizedwording.Itisalsonotacceptabletodepartfromastandardtexttreatment,exceptwhenconformingtovariationswithintheauthorizedvocabularyofelementspresentedinthisdocument.Alsorefrainfromcustomizedalterations,ligaturesorotherembellishments.TheuniqueabbreviationusedintheWordmark(3.8.0)canonlyappearas part of that particular graphic design.SeeEditorialStyle(2.6.0)for other restrictions.
Directions to Campus
How to get toThe Universityof Virginia’s College at Wise
The University of Virginia’s
College at Wise
UVa-Wise
UVa-WISe
University of Virgnia at Wise
The UVa College at Wise
UVa’s College a Wise
UVa’sCollege@Wise
The University of Virginia’s College at Wise
UVA-Wise
UVa-Wise
UVAW
Rememberthatahyphenisalways requiredwhentheCollegenameisabbreviated.TheonlytimeahyphendoesnotappearisintheuniquelydesignedWordmark,whichcannotbealteredinanyway.
ACCEPTABLE
Itisacceptabletousethenameoftheinstitution,TheUniversityofVirginia’sCollegeatWise,withinstandardtypographictext.Oneexamplewouldbethehypotheticalbrochurecoverabove.Anotherexamplewouldbethiscaptionitself.
2.3.0
Typography
A contrast of font families
GaramondOptima
A Contrast of Font Families
Thevocabularyofidentifyingelementsmakesuseoftwofontfamilies:GaramondandOptima.Theidentityoftheinstitutionispresentedtoitsbestadvantagewhenthesesamefontsareusedconsistentlyasthesecondaryorsupportingtypes.Theresultingvisualcontrastprovidesamplelegibility,aswellasstrongcommunicativeassociations.
GaramondisatimelessdesignusedwidelyintheageofJefferson,whileOptimarepresentsthefoundingperiodoftheCollege.Bothfontfamiliesareappropriateforhighereducation.Theywillstandthetestoftimeandcontinuetobeathomeinthe21stcentury.Theywillcombinewellwithappropriatedisplayfacesrequiredforspecialsituations.
RECOMMENDED
Garamond
Optima
ALTERNATIVES
Whenitisnotpossibletospecifytheidentityfonts,useanotherversionof GaramondorCGOmegaasasubstitueforGaramond.Zapf Humanist60maybeusedasasubstituteforOptima.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890&$@/,.‘’;:!%*()-#–
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890&$@/,.‘’ ;:!%*()-#–
Combining fonts
Thetypographicstyleof thisdocumentisagoodexampleof howthetwoidentityfontscanworktogether.Thesansserif Optimaworkswellfordisplaypurposes,orasasubhead.Theserif Garamondworkswellforhighlylegibletextorblocksof descriptivecopy.
2.4.0
CollegeColors
Red
Gray
Black
Identification through Color
The color scheme for the College is built onared/gray/blackrelationship,withexactspecificationsforconsistentcolorreproduction.Institutionalidentificationmustalwaysadheretothecolorguidelines.
Usingacost-effectiveapproach,flexibilityisencouragedwithinthelimitedpalette.Itispermissibletorestrictusagetoasinglecolorwhenbudgetand/orcommunicationissuesdemand,aslongasthesinglecolorfallswithinthered/gray/blackoptions.
REQUIREDCOLORS
Itisalwaysrequired,whenidentifyingtheinstitution,touseoneoftheapprovedcolorsandthepropercolor-matchingspecifications.Thesecorrectcolorsarealreadybuiltintoidentitymastersprovidedaselectronicfiles,ortheycanbereadilymatchedusingtheappropriatePantoneorfour-colorprocessvalues.Pantone®andthePantoneMatchingSystem®aretrademarksofPantone,Inc.,andnoclaimismadethatthecolorsrepresentedinthispublicationareequivalenttotheactualPantonenumbers.
Pantone200
Pantone431
Pantoneblack
2.4.1
ColorTerminology
Glossary of terms used to define color in the graphic arts
College Colors
TherangeofpermissiblecolorsthatcanbeusedwiththesystemofinstitutionalidentificationforTheUniversityofVirginia’sCollegeatWise.Theyincludered,grayandblack.
Colorscanbematchedasspot(flat)colorswithprintinginks,vinyl,paint,etc.,aslongastheidentityspecificationsarefollowed(2.4.0).Theyalsocanbematchedwithprocesscomponents(cyan+magenta+yellow+black)inoffsetorinkjetprinting.
Inprinting,eachCollegecolorcanbespecifiedas a Pantonenumberforspot-colorreproductionorasaprocess(four-color)formula.
Spot Color
Inprinting,amethodofdescribingandreproducingcolorusingformulastocreateinksofflatconsistency.
ThemostuniversalsystemavailableisthePantone®system.(Pantone®andthePantoneMatchingSystem®aretrademarksofPantone,Inc.,andnoclaimismadethatthecolorsrepresentedinthispublicationareequivalenttotheactualPantonenumbers.PleaseconsultaPantonereferenceforaccuracy.)
Process Color
Inprinting,amethodofdescribingandreproducingcolorusingtheCMYKmodel.
Awiderangeofcolorisachievedopticallybysuperimposingmicroscopicdotstructures(halftonepercentages)ofeachcomponentink.Processcolorformulascanreliablyapproximatespecificspotcolors.
CMYK Color
Anestablishedcolormodelthatdescribesandreproducescolorusingthreeprimarycomponents,cyan(C),magenta(M),yellow(Y),plusblack(K).Itisthebasisformostfour-colorprocessprintingandinkjettechnology.
RGB Color
Thecolormodelusedbycomputerdisplaymonitors.Asmanyas16.7millioncolorscanberepresentedon-screenusingthethreecomponentcolorsRed(R),Green(G)andBlue(B).RGBcolorisbasedoncoloredlightandiscalledadditivecolorbecauseaddingallthreecolorstogethercreateswhitelight.Whenthecolorsoverlap,theycreatecyan,magentaandyellow.CMYKcolorsareconvertedtoRGBforon-screenrepresentation.Additivecolorsarealwaysusedforvideoandtheatricallighting.
Additive and Subtractive Color
Colorseparationsarecreatedbyshootingorscanninganimagethroughfiltersofadditivecolors(RGB)togenerateasimulatedtonalrange(halftonedotstructure)ofsubtractivecolors(CMYK).
Web-safe Color
The216RGBcolorscommontoboththeWindowsandMacOScolorpalettes.UseofWeb-safecolorsyieldsmorepredictableresultsacrossplatformsandbrowsers.
2.5.0
SpatialRelationships
Predominance of Flush Left / Ragged Right
Area of Respect
Spatial Relationships
TheCollegeisamoderninstitutionfirmlyrootedintradition.Thespatialaspectsofgraphicdesignandpagelayoutshouldsupportthisperception.Theprimaryuseofflushleft/raggedrightshouldpredominateovermoreeccentrictwo-dimensionalstructures.Centeredalignmentcanbeusedjudiciouslyforamoreformalimpression.Theuseof
invisible,underlyinggridsisencouragedtoprovideanorderedtone.
Itisalwaysrequired,whenselectingfromtheauthorizedvocabularyofelements,tohonortheinternalspatialrelationshipswithinthedesign.Theuserisalsourgedtopreservean“areaofrespect”aroundtheidentifyingelement.NootherpartofalayoutshouldcrowdtheCollegename.
STRONG SPATIAL RELATIONSHIPS
Aunifyingflush-leftalignmentandcontrastinintervalsofverticalspacing(leading)createadecisiveactivationoftheavailabletwo-dimensionalspaceandafinishedsenseoforder.TheLogomarkhastherequired“areaofrespect.”
POOR SPATIAL RELATIONSHIPS
Lackofaunifyingstructuralalignmentandindecisiveuseofspacecontributestoanunfinished,disorganizedlookthatdiminishestheinstitutionalpresence.TheLogomarkiscrowdedbytheproximityofthetypographyaboveit.
Jefferson Lounge
Today’s Discussion Group:
GeorgianArchitectureinColonialAmerica
Jefferson Lounge
Today’s Discussion Group:
GeorgianArchitecture
inColonialAmerica
2.6.0
Editorial Style
Overview
Recommended manual of style
Proper style for the name
Editorial Style
Animportantcomponentofinstitutionalidentityisthestyleusedtopresentwordsinpublications.OuraudiencesdeservetohaveinformationaboutUVa-Wisepresentedinaconsistentmanner,includingpunctuation,spellingandusage.Itmakesourmessageclearer.
Likemostcollegepublicrelationsoffices,theOfficeofCollegeRelationsatUVa-WiseadherestotheAssociatedPressStylebookwhenwritingpressreleasesandcreatingprintedmaterials.TheAssociatedPressStylebookfollowstheWebster’sNewInternationalDictionary.AcopyoftheAPStylebookmaybepurchasedinthecampusbookstore.
ExemptionsfromAssociatedPressstyleincludescholarlypapersorworksproducedbyCollegeemployeesforexternalorganizations,instructional(i.e.,classroom)materials,grantapplicationsandpublicationsproducedbyapprovedstudentorganizations.
Proper Capitalization and Punctuation for the Name
Whenusingthenameintext,itisnecessarytoclearlyestablishtheidentityoftheinstitutionbyusingthefullnameinthefirstinstance.Thefullinstitutionalnameusesstandardinitialcapitalizationwiththeprepositions“of”and“at”inlowercase.ItistherequirededitorialstyleoftheCollegetocapitalizetheword“The”inthenameatalltimes,evenwhenitappearswithinasentence.
Whengeneratingthenameelectronicallyfromthedesktoporastypesettext,besuretousethekeyboardcombinationthatprintsatrueapostrophefor“Virginia’s.”Thecharactershownasanapostropheonastandardkeyboardsometimesprintsasa“prime.”
Aprimeisvertical(');anapostrophe,likeasingleclosequotationmark,isslantedorcurled(’).
Intext,theabbreviatedformofthenameispermissibleforsecondorsubsequentreference.However,theabbreviationmustappearasfollowsintypesettext:The“a”inthetwo-charactercodeforVirginiashouldbealowercaseletter,notafull-sizecapitalletter(uppercase),followedbyahyphen(notadash).ThisisthepreferredstyleoftheUniversityofVirginia(althoughthisdoesnotconformtothetypicalmanualofstyle).AhyphenisunnecessaryonlywhentheofficialLogomarkisused.
Thiscaptionisanexampleofcorrectstyle:
You will find that The University of Virginia’s College at Wise offers all the advantages you would expect at a private institution, but in a public setting. At UVa-Wise, the classes are small, the people are friendly, and the surroundings are beautiful.
REQUIRED
Forfirstreference,thenamemustalwaysappearinthisstyle:
The University of Virginia’s College at Wise
Forsecondorsubsequentreference,theabbreviationmustalwaysappearinthisstyle:
UVa-Wise
NOT ACCEPTABLE
Itisneveracceptable,whensettingthefullnameintype,tousea“prime”insteadofastandardapostrophe.
The University of Virginia's College at Wise
NOT ACCEPTABLE
UVA-Wise
University of Virginia’s College at Wise
2.6.1
Style andUsage
abbreviations
academic degrees
class year
college
comma
course titles
dates
he/she
Style and Usage
abbreviations
Useonlystandardabbreviations.Ifanorganization,committeeordocumentisreferredtomorethanonce,usetheshortenedforminparenthesesafterthefirstfullreference.Thereafter,usetheabbreviation.
NationalAssociationofIntercollegiateAthletics(NAIA)
AnexceptiontothisruleisthenameoftheCollegewhenusedinpressmaterialsandpublicationsbytheOfficeofCollegeRelations.ItisnotrequiredtoincludetheshortenedformoftheCollege’snameinparenthesesafterthefirstfullreference. academic degrees
Donotprecedeanamewithacourtesytitleforanacademicdegreeandfollowitwiththeabbreviationforthedegreeinthesamereference.FollowingUniversitypolicy,UVa-Wiseneverprecedesanamewithacourtesytitleforanacademicdegreeunlesstheindividualisamedicaldoctor.Professors’namesareneverprecededby“Dr.”Iffollowinganamewithanacademicdegree,onlytheindividual’shighestdegreeearnedshouldbeincluded.Unlessitisnecessary,followinganindividual’snamewithanacademicdegreeshouldbeavoided. Dr.PamJonesorPamJones,M.D. ProfessorofHistoryJohnDoe orJohnDoe,professorofhistory NeverDr.JohnDoe,professorofhistory NeverJohnDoe,Ph.D. NeverJohnDoe,Ph.D.,M.S.
academic titles - see titles
class year
Alwaysprovideaclassyearwhenmentioningalumni.Classyearsshouldimmediatelyfollowthename,precededbyanapostrophecurlingawayfromthenumerals.Incasesoffemalealumniwhoarenowmarried,providethemaidenname,followedbythemarriedname,followedbytheclassyear. JohnDoe’79 NeverJohnDoe‘79 JaneSmithJones’79
college
CapitalizewhenusedbyitselfiftheshortenedversionrepresentsUVa-Wise.
TheCollegewasfoundedin1954.
comma
Usecommastoseparateelementsinaseries,butdonotputacommabeforetheconjunctioninasimpleseries. Theflagisred,whiteandblue. HewouldnominateTom,DickorHarry.Acommamaybeneededtoconcludeaseriesifitsabsencewouldchangethemeaningofasentenceorphrase.
A semicolonisneededforaseriesandbeforetheconcludingconjunctioninacomplexseriesofphrases:
ThedocumentwasapprovedbyPamJones,directorofdevelopment;TomSmith,vicechancellorforfinanceandgovernmentrelations;andJohnDoe,professorofhistory.
course titles
UsefullofficialnamesofcoursesaslistedintheUVa-WiseCatalog,followedbythecoursenumberinparentheses. PrinciplesofBiology(BIOL103)
dates
It’sMay24,2009,andMay2009.
Lowercasee;hyphenated
he/she
Useinclusivelanguage.Donotusethegeneric“he”or“him”whenyoursubjectcouldbeeithermaleorfemale.Usethethird-personpluralorthephrase“heorshe”(not“he/she”).Donotoveruse“heorshe”or“hisorher”constructions.Ingeneral,itisbettertousepluralconstructionswhenpossible.Use“humanbeings”or“people,”not“man”or“mankind.”
Internet
Alwayscapitalized.
2.6.2
Style andUsagecontinued
italics
majors
master’s degree
months
numbers
online
phone numbers
plurals
quotation Marks
states
student-faculty ratio
time
italics
Seethe“APStylebook”entryonhistopic.Ifyouhavetoemphasizesomething,makeitbold.Don’tunderscorecopyforemphasis.
majors
Majorsarenotcapitalizedunlessnamingthetitleofaspecificprogram,orpartofapropernoun
biology BachelorofScienceinBiology English
master’s degree
Not“mastersdegree”.Alsoacceptable:“masterofarts”or“masterofscience.”Notcapitalizedunlessnamingtheactualtitleofaprogram.
Johnhasamaster’sdegreeinEnglish. Pamhasamasterofartsdegree. JackisintheMasterofSciencein OccupationalTherapyprogram.
months
Whenamonthisusedwithaspecificdate,abbreviateonlyJan.,Feb.,Aug.,Sept.,Oct.,Nov.andDec.Spelloutwhenusingalone,orwithayearalone.Whenaphraselistsonlyamonthandayear,donotseparatetheyearwithcommas.Whenaphrasereferstoamonth,dayandyear,setofftheyearwithcommas. January1972wasacoldmonth. Jan.2wasthecoldestdayofthemonth. HisbirthdayisMay8. Feb.14,1987,wasthetargetdate.
numbers
SeetheAPStylebookentry.Ingeneral:
Spelloutnumbersonethroughnine. Allagesshouldberepresentedbynumerals. Allacademiccredithoursshouldbe representedbynumerals. $22million,not$22,000,000. Spelloutnumbersthatbeginasentence; thisshouldbeavoidedifpossible.
online
Oneword,lowercased.Not“Online”or“on-line.”
phone numbers
Dropthe1prefixfromphonenumberswheretheareacodeisincluded.Donotenclosetheareacodeinparentheses. -276-555-5555or800-555-5555 -Never1-800-555-5555or(276)555-5555
plurals
Beattentivetosubject-verbagreementproblemsthatcanarisewhenpluralsareusedassubjects.Toformthepossessivecaseofpluralnounsendingin–sor–es,addonlyanapostrophe.
Twoweeks’severancepaywasavailabletosomeworkers.
quotation marks
Commasandperiodsalwaysgoinside“quotationmarks.” “Hewasn’treadytotakehisexam.” “Iamreadytotakemyexam,”Tomsaid.
semicolon - see comma
states
SeetheAPStylebookentry.Ingeneral,APabbreviationsforstatesaredifferentfromUSPSabbreviations.ExceptinnewsreleaseswhereAPstyleisfollowed,statesshouldbespelledoutcompletelyinfulltext,notabbreviated. “Va.”isthecorrectAPabbreviationfornews release “VA”isonlyforUSPSmail “Virginia”inallotheruses
student-faculty ratio
Notstudent-to-facultyratio.Theword“to”shouldbeomittedwhenthephraseornumbersprecedethewordratio.
time
It’snoon,not12noon.It’smidnight,not12midnight.It’s8p.m.,not8:00p.m.or8o’clockintheevening.It’s8-9a.m.not8a.m.-9a.m.
2.6.3
Style andUsagecontinued
titles
URLs
vice chancellor for
vice president
Web site
years
titles
Insentence/paragraphform,donotcapitalizethetitleofanyoneattheCollege,excludingtheChancellor.Usecapitalizationonlyforformaltitlesuseddirectlybeforeanindividual’sname. JohnDoe,assistantprofessorofbiology,will chairthecommittee. Thepresidentissuedastatement. VicePresidentMarySmith ChairmanJohnDoe
URLs
Noneedtoincludehttp://beforeaWebaddressinprint.Exception:linksine-mailmessagesandonactualWebpages,whichneedthisinformationtoworkproperly.
vice chancellor for
Not“vice-chancellorof.”
vice president
Neverhyphenated.
Web site
It’stwowords,with“Web”capitalized.
years
1990snot1990’s.Useanapostropheonlywhenshorteningareferencetoadecade,suchasthe’90s.Unless,ofcourse,youmeantheairtemperaturewasinthe90sthroughoutthe’90s.Also,use2009-2010,not2009-10.
2.7.0
PowerPoint Guidelines
PowerPoint Guidelines
GuidelinestofollowwhencreatingPowerPointpresentations:
1) Keep it simple.
ThemosteffectivePowerPointpresentationsaresimple.Simplicityappliestotext,graphics,backgrounds,andcharts–inshort,allcomponentsofthepresentation.
2) Use contrasting backgrounds and text.
Makeyourpresentationeasytoreadwithhighlycontrastingbackgroundandtext.
3) Choose a background that enhances.
Abusy,loudbackgrounddrawstoomuchattentionawayfromthemessage.Backgroundsshouldbesubtleandsuitedtothesubjectofthepresentation.
4) Remember that less text is more.
Ithasbeensuggestedthattherebenomorethanfivelinesoftextperscreenwitheachlinecomprisedofnotmorethanfivewords.Thelargerthefontsize,themorelegiblethetext,andthelesstextperscreen.
5) Don’t just read your PowerPoint.
PowerPointisatooldesignedtoenhancethemessage.ItshouldnotbethefocusofyourpresentationnorshouldyourpresentationbeareadingofyourPowerPointslides.UsePowerPointtoillustrate.
6) Don’t fear a blank screen.
Ascreenwithouttextorgraphicscanbeusedtodrawattentiontothespeakerforaperiodoftime.
7) Compress images outside PowerPoint.
ThismakesthePowerPointfilesizesmallerandimagesfastertoload.
8) Limit use of animations.
Movingtext,animatedgraphicsorothermovementdistractsfromthecontentandfromthepresenter.
9) Edit!
Editfromtheaudience’sperspective.Cutoutanythingthatisn’tessential.
10) Use original graphics.
RelyingonPowerPoint/Microsoft’sstandardgraphicstoomuchcanlookunprofessional.UsingyourownwilltailoryourPowerPointpresentationevenmoretoyoursubject.Imagesourcesshouldbecitedwithinslides.
Resources:
Wuorio,Jeff.“PresentingwithPowerPoint”:10dosanddon’ts”.RetrievedJune8,2006,fromhttp://www.microsoft.com/australia/smallbusiness/themes/office/article6.mspx
Baptista,Shane.“PowerPoint”Do’sandDon’ts”.RetrievedJune8,2006,fromhttp://www.uncw.edu/cte/events/fall04/pptdos&donts.ppt
Institutional Identification
Anysituationwheretheinstitutionalidentityispresentedtoaninternalorexternalaudiencethroughavisualrepresentationofthename(notincludingthetypicalappearancewithinstandardtypesettext)requirestheuseofanauthorized,pre-designedCollegeidentifier.
3.1.0
InstitutionalIdentification
Guidelines for choosing the proper element
Formal vs. informal visual situations
Choosing the Proper Element
IftheCollegenameistoappearoutsidethecontextoftypesettext,itisimportanttoselecttheappropriateversionfromtheavailablevocabularyofvisualelements.Eachcommunicationopportunitydemandsjudgment,buttheguidelinesbelowofferaframeworkfordecidingwhichelementistheproperidentificationforagivenformat.
RECOMMENDEDTheSealshouldbereservedforuseasanofficialinsignia(suchastheflagillustratedatleft),anditsapplicationmusthavetheChancellor’sapproval.SelectaWordmarkformostformats that require a marketingtone.TheWordmarkisidealforlessformalidentificationandfunctionsasastand-aloneelement(seebrochureatright).
NOT ACCEPTABLEItisneverpermissible,whenrepresentingtheinstitution,tocombineoneoftheidentifyingdesignswithatypesetnametocreatea“makeshifttrademark”thatisnotwithintheauthorizedvocabularyofelements.
THE UNIVERSITY OF VIRGINIA’S COLLEGE AT WISE
One College AvenueWise, VA 24293www.uvawise.edu
John Doe
Phone: (276) 328-0000Fax: (276) 328-0000
E-Mail: jdoe@uvawise.edu
Administrative Assistant
Writing Across the
CurriculumProfessional
Development Series
Appalachian Writing Project
Fall 2008
THE UNIVERSITY OF VIRGINIA’S COLLEGE AT WISE
One College AvenueWise, VA 24293www.uvawise.edu
John Doe
Phone: (276) 328-0000Fax: (276) 328-0000
E-Mail: jdoe@uvawise.edu
Administrative Assistant
The University of Virginiaís College at Wise
3.1.1
Identity Elements:Precautions
Appropriatenessin identification
Consider the pace of a sequence
Appropriateness in Identification
Whenconsideringtheuseofavisualidentityelement,thefirstquestionausermustaskis“ShouldIorshouldInotusea‘full’identifier?”Legitimatesituationsmayarisewhen“lessismore,”andthecaseismadeforrestraintinprojectingtheimageoftheinstitution.Ifasubtleeffectisdesiredandthewordingistoodirect,useoftheSymbolalonemaybethebestlevelofmeaning.Or,inthesamevein,useofaLogotypemaybeappropriatewhenastrictlyverbalmessageisthecorrectimpression.Understatementcanhaveacertainstrengthofitsown.
Arecipient-oriented,benefit-drivenstyleisrecommended,especiallyinmarketingcommunication.Conveyingtheidentityoftheinstitutionisrarelythesoleorpriorityobjective,buttherearecircumstanceswhentheidentityelementcancomprisethetotalorprimarymessage.Intheseinstances,comprehensivevisual/verbalcommunicationiscalledfor,anduseofaSeal,WordmarkorLogomarkispreferredoveruseofastrictlyvisualcomponent(aSymbol)orastrictlyverbalcomponent(aLogotype).
Inthefollowingsectionsyouwillobservethatsomeofthecolorandtonaloptionsavailable for a Symbol or Logotype are notrecommendedoravailableforuseinconjunctionwiththeothercomprehensiveidentifiers.Asubduedqualityissometimesdesirableinalimitedcomponentelementwhenusedalone.ASeal,aCrestoraLogomark,inkeepingwithitsinherentpurpose,shouldbepresentedinamorevisuallydecisive,opticallystrongmanner.
Consider the Pace of a Sequence
Pacingisoftenaninfluentialconsideration,especiallyinsequentialcommunication(multi-pagepublications,audio-visualprograms,computer-basedslidepresentations,etc.),andtherewillbesituationswhenthedesired
paceofavisualsequencesuggeststhatonlytheSymbolorLogotypewouldappearfirst.Limitedcommunicationofthistypewouldthen,logically,befollowedbya“full”identifierlaterinthesequenceorattheclosing.Thiscumulativeprocesscanbringanotherlevelofgraphicdynamismtoinstitutionalidentificationthatuseofasingleelementwouldnotadequatelyprovide.Theoptionsavailableinthissystemallowforsuchflexibility.
Sensitivitytothepaceofcommunicationisessentialingraphicdesign,and,inmattersofinstitutionalidentification,itisgenerallyadvisabletouseanidentityelementasa“closingthought”orto“signoff,”ratherthanasa“heading”or“salutation.”Thisapproachreinforcestherecipient-orientednotionthatspecificcommunicationprioritiesshouldbepresentedfirst(astheseareofconcerntothetargetaudience),andthattheidentityoftheinstitutionisproperlyasupportive,sustainingmessage.
Judgmentsshouldbemadeabouttheappropriatenessofusingalimitedversusacomprehensiveidentityelement.Anotebookcover(above)wouldlogicallyrequirefullidentification—aLogomarkinasupportingpositionwithinthedesign.Contrastthisusagewiththedesignforanathleticseatcushion(left),whichcouldbehandledinasatisfactory way with the simple use ofaSymbolonly.
Leadership SeminarSeptember30,2008
The UniversiTy of virginia’sCollege aT Wise
3.2.0
The Seal
The preferredelemet for formal or “official” institutonal identification
The Seal: A formal insignia
TheSealisthecircularconfigurationusedprimarilyformoreformalor“official”identification,andonlywithpermissionoftheChancellor.Itshouldnotappearinproximitytoanotherinstitutionalidentifier.Mountainsmustnotbeaddedtoitsdesign.
Under no circumstances should it be altered, modified, embellished or “deconstructed.”
Itisrecommendedthattheuseralwayschoosefromtheauthorizedversionsavailableaspartofthecomprehensiveidentitysystem.Ifanewcolorversionisrequiredthatwasnotpreparedaspartoftheinitialvocabularyofelements,aproperinterpretationcanbecreatedfromoneofthemasterfilesbyanexperienceddesignerwhohasreceivedadministrativeapproval.
Whenthevisualcontextisappropriate for the use of a Seal,pleaseselectanoptionfromtheauthorizedcolorversionsmadeavailable.
IntheSeal,theinstitutionalnameshouldalwaysappearagainstalightbackgroundidenticaltothe“dome,”regardlessofthebackgroundcoloroutsidethecircularborder.Caremustbetakenwhen“reversing”aSealoutofacoloredfield,inordertosafeguardtheproperfigure/groundaspect.
A Seal must always appear withthefoundingyear.UnliketheSymbol,itshouldneverappearwithmountainsinthebackground.
ThecircularborderoftheSealshouldalwaysappearwhentheSealiswithinanoveralllightbackground.IftheSealis“reversed”outofacoloredfield,thebordermaybeomitted,dependingonthebackgroundcolor.
ItisneveracceptabletousealightgrayinteriorbackgroundwhentheSealappearsagainstwhite,butonlywhenitis“reversed”outofadarkerfield.
ItisneveracceptabletotakeaSealintendedforuseonwhiteandcreatea“knockout.”Versionsareavailablethatproperlyreadagainstthedarkbackgroundcolors.
Communication Overview
ThereisnostrongersymbolicconceptthatalludesmoreeffectivelytoMr.Jefferson’seducationalidealsthantheimageof hisdesignfortheLibrary(Rotunda).Thenew,stylizedversionof thislandmarkembodiesaprogressiveoutlook,and,althoughitisavisualtreatmentuniquetoUVa-Wise,ittiestheCollegeidentitytotheUniversity.
NOT ACCEPTABLE VERSIONS
3.2.1
Authorized SealVersions
Please select from available options
Follow suggested rules of thumb regarding color
Select from available options
WhenthevisualcontextisappropriatefortheuseofaSeal,pleaseselectanoptionfromtheauthorizedcolorversionsprovidedtousersaspartofthisidentitysystem.Theoptionsdepictedbelowdonotconstitutethefullrangeavailablebutdemonstratethedegreeofflexibilitymadepossiblewithintheguidelines.
Color: Some rules of thumb
AvoidusingtheSealasared-onlydesign.The“official”natureoftheelementwouldsuggestamorereservedcolorscheme.Takecaretosafeguardtheproperfigure/groundaspectofthedesign.DonotusealightgrayinteriorwhentheSealappearsagainstawhitebackground,butonlywhenitis“reversed”outofadarkerfield.
The Seal (positive)Black on White
The Seal (positive)Black on White
The Seal (positive)Gray on White
The Seal (positive)Gray on White
The Seal (positive)Red/Black on White
The Seal (positive)Red/Black on White
The Seal (positive)Red/Gray on White
The Seal (positive)Red/Gray on White
3.3.0
The Symbol
A vital identity component that can be used alone only in special situations
The Symbol: Visual component
TheSymbolistheabstracteddesignoftherotundaandmountainsonly.Itistobeusedprimarilywithinothermorecomprehensiveconfigurations,butcanappearaloneinspecialsituations.ItshouldneverbeusedinproximitytoatypesetCollegename(3.4.2).
Under no circumstances should it be altered, modified, embellished or “deconstructed.”
Itisrecommendedthattheuseralwayschoosefromtheauthorizedversionsavailableaspartofthecomprehensiveidentitysystem.Ifanewcolorversionisrequiredthatwasnotpreparedaspartoftheinitialvocabularyofelements,aproperinterpretationcanbecreatedfromoneofthemasterfilesbyanexperienceddesignerwhohasreceivedadministrativeapproval.
Whenthevisualcontextis appropriate for the useofaSymbol,pleaseselectanoptionfromtheauthorizedcolorversionsmadeavailable.
Caremustbetakenwhen“reversing”aSymboloutofacoloredfield,inordertosafeguardtheproperfigure/groundaspect.The“dome”shouldalwaysappearasa“noink”background,regardlessofthedominantbackgroundcoloroutsidetheborder.Note that there are importantdifferencesbetween“positive”and“reverse”versions.TheborderoftheSymbolshouldonlyappearinthe“reverse”version—whentheSymboliswithinanoverallbackgrounddarkerthanthe“dome.”Itisneveracceptableto
Communication Overview
Inadditiontothenew,stylizedversionofMr.Jefferson’sLibrary(theRotunda),theSymbolcommunicatestheCollege’sgeographicregionwithanabstract
representationofthreemountains.However,sincethenameoftheinstitutiondoesnotappear,propercaremustbeusedwhendecidingthattheSymbolisanappropriateelementtouse.
NOT ACCEPTABLE
takeaSymbolintendedforuseonwhiteandcreatea“knockout.”Versionsareavailablethatproperlyreadagainstbackgroundcolors.
The Symbol Black on White
The Symbol White on Black
The Symbol Red/White on Black
The Symbol Gray on White
The Symbol White on Gray
The Symbol Black/White on Gray
The Symbol Red on White
The Symbol White on Red
NOT ACCEPTABLE
Select from available options
WhenthevisualcontextisappropriatefortheuseofaSymbol,pleaseselectanoptionfromtheauthorizedcolorversionsprovidedtousersaspartofthisidentitysystem.Theoptionsdepictedbelowdonotconstitutethefullrangeavailablebutdemonstratethedegreeofflexibilitymadepossiblewithintheguidelines.
Some rules of thumb
AvoidusingalightgraySymbolwithinadarkbackgroundthatwouldoverpowerit.Takecaretosafeguardtheproperfigure/groundaspectofthedesign.ItisneveracceptabletotakeaSymbolintendedforuseonwhiteandcreatea“knockout.”Notethatthereareimportantdifferencesbetween“positive”and“reverse”versions.
3.3.1
Authorized SymbolVersions
Please select from available options
Follow suggested rules of thumb
3.4.0
TheLogomark
The preferredelement for marketing identification
The Logomark: Institutional Identifier
TheLogomarkisaconfigurationthatcombinestheSymbolwithaLogotypeaccordingtostrictspatialrelationships.ItisthepreferredinstitutionalidentifierforsituationslessformalthantheSealyetmoreformalthantheWordmark. Under no circumstances should it be altered, modified, embellished or “deconstructed.”
Itisrecommendedthattheuseralwayschoosefromtheauthorizedversionsavailableaspartofthecomprehensiveidentitysystem.Ifanewcolorversionisrequiredthatwasnotpreparedaspartoftheinitialvocabularyofelements,aproperinterpretationcanbecreatedfromoneofthemasterfilesbyanexperienceddesignerwhohasreceivedadministrativeapproval.
T U V ’ C W
One College AvenueWise, VA 24293
PHONE (276) 328-0100
WEB ADDRESS www.uvawise.edu
ThisversionisastandardversionoftheLogomark.
ThisversionisusedforbothletterheadandbusinesscardsfortheCollege.
ThisversionisusedonCollegeenvelopes.TheCollegenameisnevertobebroken.
Itisneveracceptable to “deconstruct”aLogomarkinordertocreateanalternativeconfiguration.Always choose from the authorizedversionsavailable as part of thecomprehensiveidentitysystem.
T H E U N I V E R S I T Y O F V I R G I N I A ’ S C O L L E G E A T W I S E
One College AvenueWise, VA 24293
Communication Overview
TheLogomarkisacomprehensiveinstitutionalidentifier.ItmergesalltheabstractideasinherentintheSymbolwiththeuniquetypographicqualitiesoftheLogotype.TheLogomark,however,withitsmorebusiness-like,asymmetricalappearance,isintendedforsituationsthatareclearlyinthe“marketing”realm.Itiswellsuitedtothetaskofcombiningwithcontactinformationforpiecessuchasenvelopesandbusinesscards.Itsinternal
flush-lefttypographicaxiscanbereliedontoanchorittonearbyelementsandspatialformats.
KeepinmindthatthesignificantidentityperceptionsassociatedwiththeLogomarkarereinforcedordilutedbythecontextinwhichitappears.Itshouldalwaysbetreatedwithanappropriatelevelofrespect.
NOT ACCEPTABLE
The UniversiTy
of virginia’sCollege aT Wise
The UniversiTy of virginia’s
College aT Wise
The UniversiTy of virginia’s College aT Wise
3.5.0
TheWordmark
The preferredinformal element for abbreviated identification
The Wordmark: Marketing device
TheWordmarkisaconfigurationthatcombinestheSymbolwiththeapprovedinstitutionalabbreviation.Itisusedforsituationsthatcallforidentificationlessformalthanthesealandforgeneralmarketingpurposes.Itshouldneverbeusedinproximitytootheridentityelements(3.8.2).
Under no circumstances should it be altered, modified, embellished or “deconstructed.”
Whenavisualmarketingcontextisappropriate for the useofaWordmark,pleaseselectanoptionfromtheauthorizedcolorversionsmadeavailable.
Itisneveracceptableto“deconstruct”aWordmarkinordertocreateanalternativeconfiguration.Alwayschoose from the authorizedversionsavailable as part of thecomprehensiveidentitysystem.
ItisneveracceptabletotakeaWordmarkintendedforuseonwhiteandcreatea“knockout.”Versionsare available that properlyreadagainstadarkbackground.
Itisrecommendedthattheuseralwayschoosefromtheauthorizedversionsavailableaspartofthecomprehensiveidentitysystem.Ifanewcolorversionisrequiredthatwasnotpreparedaspartoftheinitialvocabularyofelements,aproperinterpretationcanbecreatedfromoneofthemasterfilesbyanexperienceddesignerwhohasreceivedadministrativeapproval.
NOT ACCEPTABLE UvaWise
Communication Overview
TheWordmarkisacomprehensiveinstitutionalidentifier,althoughitisintendedforusagelessformalthanthesealforgeneralmarketingpurposes.ItmergesalltheabstractideasinherentintheSymbolwiththeapprovedabbreviationofthename.Thetreatmentoftheabbreviationconformstotheconsistentidentitystandardsoftheprogramasa
uniquelyconfiguredtypographicelement,and,communicatessignificantidentityperceptions.TheclassicalimpressionofitscapstreatmentalludestoJeffersonianidealsbecauseitisbasedontraditionalGaramondmetaltypesoftheUniversity’sfoundingperiod.
3.5.1
AuthorizedWordmarkVersions
Please select from available options
Follow suggested rules of thumb
Select from available options
WhenthevisualcontextisappropriatefortheuseofaWordmark,pleaseselectanoptionfromtheauthorizedcolorversionsprovidedtousersaspartofthisidentitysystem.Theoptionsdepictedbelowdonotconstitutethefullrangeavailable.
Some rules of thumb
IncontrasttoaLogomark,aWordmarkisappropriateforlessformalsituations.Takecaretosafeguardtheproperfigure/groundaspectofthedesign.ItisneveracceptabletotakeaWordmarkintendedforuseonwhiteandcreatea“knockout.”Notethatthereareimportantdifferencesbetween“positive”and“reverse”versions.
NOT ACCEPTABLENote to silkscreener:
This version to be used only for a dark ink impression.Dome should always appear light, and mountains shouldalways appear dark, regardless of the color scheme.
When screening a light ink, please request adifferent version of the official College crest.
REDUCE OR ENLARGE AS NECESSARY.
Use of the Crest
TheCrestisanelementnolongerpreferredforvisualidentificationoftheCollege.UseoftheCrestisnotprohibitedatthistime,butitsuseisstronglydiscouraged.It is preferable to use a WordmarkinsteadoftheCrest.
Itisrecommendedthattheuseralwayschoosefromtheauthorizedversionsavailableaspartofthecomprehensiveidentitysystem.Ifanewcolorversionisrequiredthatwasnotpreparedaspartoftheinitialvocabularyofelements,aproperinterpretationcanbecreatedfromoneofthemasterfilesbyanexperienceddesignerwhohasreceivedadministrativeapproval.
The Cavsmark: For athletics
TheCavsmarkistheconfigurationusedforrepresentingtheCollege’sathleticidentityastheHighlandCavaliers,or“Cavs.”Itisusedexclusivelyforathleticsituationsandshouldneverbeusedinproximitytootheridentityelements(3.8.2)ortorepresenttheoverallinstitution.
Under no circumstances should it be altered, modified, embellished or “deconstructed.”
3.6.0
TH E U NIVERSIT Y O F VIRGIN IA S
C O LLEGE AT W ISE
NOT ACCEPTABLE
Communication Overview
TheCavsmarkisapurelyathleticidentifierandshouldbeusedforonlythosepurposes.ItcombinestheabbreviatedformoftheCollege’sathleticidentitywithanabstractrepresentationofmountains,whichcommunicatesthegeographichomeoftheathleticteamsandtheirCollege.
Cavsmark
Please select from available options
Precautions
Pixelation
Distortion
3.7.0
WhenusinganyidentityelementtorepresenttheCollege,theusershouldalwaysbecarefultoavoidpixelationanddistortion.
Pixelationistheresultof enlarginganidentityelementbeyonditsintendedresolution,causingindividualpixelstobevisibleandresultingina“blocky”image.Oftenthishappensif auserincludesanimagefromaWebsiteinadesignandincreasesitssize.Becauselow-resolutionimagescanstillbeviewedatsharpqualityonacomputermonitor,Webimagesareoftensavedatalowresolutiontoincreasedownloadspeedswithoutsacrificingviewingquality.Unlesstheselow-resolutionimagesareretainedattheirsavedstate,they
will“pixelate”atanylargersizeandresultinanunattractivedesign,bothinprintandonacomputermonitor.
Distortionistheresultof resizinganidentityelementwithoutretainingitsoriginalproportionof heightandwidth,oftenresultingina“stretched”or“skinny”look,dependingonthedirectionof distortion.Inmostdesignandimagingprograms,holdingtheSHIFTkeywhileresizinganidentityelementwillretaintheelement’strueproportionof heightandwidth.Consultadesignorimagingprogram’sHelpmenuorsoftwaremanualforspecificdirectionsforresizingelementswithoutdistortion.
NOT ACCEPTABLE: Examples of pixelation
NOT ACCEPTABLE: Examples of distortion
Precautions: Avoid pixelation and distortion
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