success story writing tips

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Success story checklist

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Title

SITUATION

a) Clearly describes an important issue or concern - why we

should care

a) Shows that issue or need is appropriate for the program’s

response

a) Includes data demonstrating need

RESPONSE (inputs and outputs)

a) Spells out the program’s role/contribution

a) Identifies participants: numbers and demographics of

individuals, businesses, and/or communities that were

reached

a) Identifies partnerships, if applicable

a) Identifies funding sources, if applicable

RESULTS (outcomes-impact)

a) Tells who benefited and how

a) Uses numeric and/or narrative data to describe important

outcomes

a) Answers “So what?” Makes value clear to reader

a) Links story to research, if appropriate

a) States future plans based on results

For multi-year effort

a) Shows important progress for the reporting period

a) Links work across years

EVIDENCE (evaluation)

a) Describes data collection method

a) Includes sample (number and how selected)

a) Provides response rate

a) Tells when data were collected

WRITING STYLE

a) Active voice

a) Reads like a story

a) Compelling and significant facts

a) No jargon or acronyms

a) Concise, complete sentences

a) Names/titles, not “this agent”

Adapted from: University of Wisconsin – Extension Journal of Extension: Writing Success Stories for Program Enhancement and Accountability

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References

• Jennifer Stewart

• University of Wisconsin

Contact: @sankuchy

www.sankuchy.blogspot.com

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