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SUITED MARKETING
A Small Business Marketing
& Website Development Company
Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
EMAIL MARKETING 101
WWW.SUITEDMARKETING.COM
Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
Table of Contents
Why You Need Email Marketing Why People Open Emails Best Practices Subject Lines Email Marketing Examples Suited Marketing Services Suited Marketing – Bio, Websites Created Why Choose Suited Marketing – Video Needs Assessment
Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
Why You Need Email Marketing
Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
Email Marketing Stats
Consumers who receive email marketing spend 83% more when shopping. (Source: iContact)
Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
Email Marketing Stats
82% of consumers open email from companies. (Source: Litmus)
Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
Email Marketing Stats
Average ROI: $44.25 for every dollar spent(Source: iContact)
Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
Why People Open Emails
Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
Why People Open Emails
Organization/ Company originated from – 64%
Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
Why People Open Emails
Subject Line – 47%
Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
Why People Open Emails
Offer – 26%
Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
Why People Open Emails
First few lines of body – 14%
Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
Best Practices
Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
Email Marketing Stats
Saturdays & Sundays – higher open & click –much lower volume(Source: Experian)
Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
Email Marketing Stats
8 p.m. to 4 a.m. – higher responses than 4 a.m. to 12 p.m.(Source: Experian)
Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
Email Marketing Stats
Personalized emails – CTR 16.5% lower than avg. (Source: Adestra July 2012 Report)
Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
Subject Lines
Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
Email Marketing Subject Lines
“ROI,” “asset,” & “industry” perform lowest(Source: Adestra July 2012 Report)
Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
Email Marketing Subject Lines
30 or fewer characters – above average opens & clicks(Source: Adestra July 2012 Report)
Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
Email Marketing Subject Lines
Personalized – 22.2% more likely to be opened(Source: Adestra July 2012 Report)
Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
Email Marketing Subject Lines
News-related terms better than discount-related terms
Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
Email Marketing Subject Lines
Less than 10 characters – open rate 58%(Source: Informz 2012 Email Marketing Benchmarks Report)
Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
Email Marketing Subject Lines
50-59 characters – open rate 20%(Source: Informz 2012 Email Marketing Benchmarks Report)
Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
Email Marketing Subject Lines
“Snappy” subject lines – 1-2 words perform best(Source: Adestra July 2012 Report)
Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
Suited Email Marketing
www.suitedmarketing.com
Free eBook Download CTA
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Suited Email Marketing
new-rules-viral-marketing-ebook-download.suitedmarketing.biz
Sign Up for FREE eBook
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Suited Email Marketing
suitedmarketing.com/1shoppingcart/new-rules-viral-marketing-ebook-download.html
Free eBook Download Email
Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
Suited Marketing Services
Email Marketing Campaigns Article Writing & Blogging Social Media Management & Marketing Video Development & Marketing
Online Workshops “How To” Video Tutorials
Website Development Search Engine Optimization Content Management Form & Landing Page Creations Link Building Site Listings Lead Management Website Conversions & Call-to-Actions
Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
Why Choose Suited Marketing? Suited Marketing Bio Video
youtu.be/iz1PFyRwMVc
Websites Created suitedmarketing.com judeshighenergy.com aarestriping.com insynchealing.com thereserowley.com successteamblog.com
Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
Suited Marketing Company
suitedmarketing.com/needs-assessment
Our unique process of Educate - Empower - Execute will help ensure your online success. We give you all the tools you need to be successful, we empower you to do what you need to do on your own, and we are here to guide you through the process. It's that simple.
Please fill out the Needs Assessment Form so that we can assess your current marketing strategies and then create for you a customized plan to help ensure your success. Remember, the more detailed information you provide us, the better we will be able to serve you.
Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
Suited Marketing Company
www.suitedmarketing.cominfo@suitedmarketing.com
866.875.1185720.310.0501
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