sujoy mukherjee - creative director : digital

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Sujoy Mukherjee is a Creative Director for Digital and Interactive media. This is a showcase of his Online strategies, design and development work. Sujoy Mukherjee: sujoy@timeisfleeting.com www.timeisfleeting.com +919820050282

TRANSCRIPT

Slide 1

Sujoy MukherjeeWeb Producer

Sujoy Mukherjee

Web Production Case Studies

Slide 2

Sujoy MukherjeeWeb Producer

A Profile

• Digital New Media Consultant and Web Producer• since 2001• Consulted with Reliance Infocomm during the launch of

Mobile services, for content and graphics via CDMA• Launched Euro RSCG Interactive in 1999• Creative Director with Euro RSCG Advertising

• for 5 years. • 10 years of experience in the advertising industry

Slide 3

Sujoy MukherjeeWeb Producer

Partial List of Clients

• Mercedes-Benz, India• Davidoff (Middle East)• Deutsche Bank• Blue Frog (Music

Company)• B Raheja (Builders)

• Infosys• British Airways• Alliance Media &

Entertainment• John Abraham

(celebrity management and promotion)

Slide 4

Sujoy MukherjeeWeb Producer

Scope of this presentation

• 1. Interactive Strategy• 2. Design Folio• 3. Digital innovations

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Sujoy MukherjeeWeb Producer

Interactive Strategy

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Sujoy MukherjeeWeb Producer

The Body Shop (TBS), Switzerland

Brand development through email, advertising and web promotions

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Sujoy MukherjeeWeb Producer

Brand and Catalogue site

• Company values and campaigns (e.g. Stop Domestic violence, anti – animal testing)

• Fair Trade (ongoing campaign)• Product Catalogue• Monthly promotions• Product launches and tactical promotions

Sujoy MukherjeeWeb Producer

Slide 8

Dynamic Home Pages - German

Sujoy MukherjeeWeb Producer

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Dynamic Home Pages - French

Sujoy MukherjeeWeb Producer

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Flash brochures

Hair Diagnostic Tool: Rainforest haircare range

Sujoy MukherjeeWeb Producer

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Flash brochures

Sujoy MukherjeeWeb Producer

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Interactive Flash Diagnostic Tools

Choose options: oily/dry,

coloured/natural

Choose desired results: Shiny, not

dry, not frizzy,

Sujoy MukherjeeWeb Producer

Slide 13

Interactive Flash Diagnostic Tools -result

Suggested products:

(instructions for use when

clicked)

Sujoy MukherjeeWeb Producer

Slide 14

Online Campaigns

Sujoy MukherjeeWeb Producer

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E-mail marketing

• Newsletter design• Mailing system• List control• Interactive

subscribe/unsubscribe systems

• Open/Click-thru report generation

• Report analysis• Coupon systems• Analysis of coupon

data• Strategy consulting

Sujoy MukherjeeWeb Producer

Slide 16

Launch of products

• New perfume launch by TBS

• Interactive “Love Letters” competition

• Flash presentation• Newsletter• Send a friend /

subscribe system

Sujoy MukherjeeWeb Producer

Slide 17

Product extension promo – follow-up

• For those who responded to the newsletter, special edition offer

• Chance to win a nightclub trip to London

• Follow up in PR

Sujoy MukherjeeWeb Producer

Slide 18

Monthly newsletter

• Promotions of latest trends, designs and products

• Monitoring of sales outlets where the coupons are brought

• Special gift baskets for random respondents

• Viral/subscribe systems

Sujoy MukherjeeWeb Producer

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Interactive newsletters

• Promotions/contests• Polls• Viral/subscribe• Comments/suggestions• Requests for tickets,

passes, store events

Sujoy MukherjeeWeb Producer

Slide 20

Mobile version

• Online Catalogue • New products• Promotions• Optimised for BB, iPhone,

Android, Windows Phone

Sujoy MukherjeeWeb Producer

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Sujoy MukherjeeWeb Producer

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Results

• In a 2-year period, newsletter subscriptions rose by 80%.• Average spend per newsletter per subscriber has risen by

Eu 3.4• Visits (per month) have increased by 160%. Unique visits

by 40%• Amount of time spent on the website has increased by12%

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Sujoy MukherjeeWeb Producer

John Abraham

Celebrity management and PR through online properties

Sujoy MukherjeeWeb Producer

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Home

• Bank of images that rotate every time the home page is opened

• News and updates to the site on the home page

• Links to highest traffic pages from home

Sujoy MukherjeeWeb Producer

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• Automated update system for all content including picture and video galleries

Content Management System

Sujoy MukherjeeWeb Producer

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News

• News feeds from popular websites and blogs

Sujoy MukherjeeWeb Producer

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Fan community

• Login to Fan Pages• Users can upload their photographs and enter profiles• View other user profiles• Send instant message through site• Add blog content

• Interact with other users on forums• Upload images, text, links etc.

Sujoy MukherjeeWeb Producer

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Fan Interviews

Sujoy MukherjeeWeb Producer

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Discussion Group

Sujoy MukherjeeWeb Producer

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Profile pages

Sujoy MukherjeeWeb Producer

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Community member blogs

Sujoy MukherjeeWeb Producer

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Instant Messenger

Sujoy MukherjeeWeb Producer

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Fan Art

Sujoy MukherjeeWeb Producer

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Fan meet events/promotions

Sujoy MukherjeeWeb Producer

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Friends list

Sujoy MukherjeeWeb Producer

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User generated content (UGC)

• Fans’ pictures with John Abraham (JA)• Reports of meetings with JA• Discussions of news articles featuring JA• Fan fiction• Polls, contests

• Discussions on events, roadshows, films• Discussions on photographs, in the press, or rare images

found by fans

Sujoy MukherjeeWeb Producer

Slide 37

Statistics

• At peak performance, (during a film release) the site recorded 15.4 million hits.

• 650,000 page-views, 120,000 visits• 34,000 users and contributors to UGC

Slide 38

Sujoy MukherjeeWeb Producer

Mercedes Benz

Brand awareness and customer service

Sujoy MukherjeeWeb Producer

Slide 39

Launch of New E-Class saloon

Sujoy MukherjeeWeb Producer

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Launch in India

Sujoy MukherjeeWeb Producer

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Home

Sujoy MukherjeeWeb Producer

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Showroom

Sujoy MukherjeeWeb Producer

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Pre-owned car search

Sujoy MukherjeeWeb Producer

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Car minisite (animated)

Sujoy MukherjeeWeb Producer

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Video demonstration

Sujoy MukherjeeWeb Producer

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Animated demonstration of features

Sujoy MukherjeeWeb Producer

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Feature demonstration

Sujoy MukherjeeWeb Producer

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Company story

Sujoy MukherjeeWeb Producer

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Company story

Sujoy MukherjeeWeb Producer

Slide 50

Objectives/Challenges

• Sell a 25 lakh car in a market where the most expensive other car was priced at 8 lakhs

• Make the Mercedes Benz marque salient in the market. Largest concentration of buyers were from outside major cities

• Encourage customers to use authorized service centers

Sujoy MukherjeeWeb Producer

Slide 51

Strategy/Applications

• Based on the company’s international marketing policy, created demonstration areas for all features. These were detailed and extensive, designed to keep the visitor engaged

• Increase ‘coffee table value’ for the marque. Opportunity to find justification for the luxury

• Increase the re-sale value of cars

Sujoy MukherjeeWeb Producer

Slide 52

After-sales

• Application for after-sales service. Connected to company, service locations and user interface

• User logs in with car serial number and password• User can check service done, billing information, trouble

areas if any• Receives alerts for regular maintenance based on past

usage. Oil changes, tyre rotation etc.

Sujoy MukherjeeWeb Producer

Slide 53

Pre-owned cars

• Application to help users buy and sell used Mercedes Benz cars

• Mercedes Benz reconditions used cars before putting them back into the market

• The applications allows owners to monitor interest in their cars. Allows users to search, based on their parameters

Sujoy MukherjeeWeb Producer

Slide 54

Design Portfolio

Sujoy MukherjeeWeb Producer

Slide 55

Laparoscopy Next

Laparoscopy surgeon's website. Specialty procedures, mostly innovated by himself.

Sujoy MukherjeeWeb Producer

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Home

Sujoy MukherjeeWeb Producer

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Procedures

Sujoy MukherjeeWeb Producer

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Applications

• Details of procedures• Queries to doctor linked to procedures. Responses added

to each section• Opportunity for patients and doctors to interact. To clear

doubts and worries • Platform to discuss doctors, hospitals and facilities, as

well as procedures

Sujoy MukherjeeWeb Producer

Slide 59

Atul Kasbekar

Photographer's personal promotion site

Sujoy MukherjeeWeb Producer

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Home

Sujoy MukherjeeWeb Producer

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Gallery Thumbs

Sujoy MukherjeeWeb Producer

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Gallery display

Sujoy MukherjeeWeb Producer

Slide 63

Wallpapers

Sujoy MukherjeeWeb Producer

Slide 64

Results

Moved Bombay fashion photographer to worldwide provider of images and information.

Central point of information on photography, marketing of photography and fashion advice.

Resource for stock photography of Indian celebrities.

Sujoy MukherjeeWeb Producer

Slide 65

Atul Kasbekar v.2

Sujoy MukherjeeWeb Producer

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Home

Sujoy MukherjeeWeb Producer

Slide 67

Gallery - main

Sujoy MukherjeeWeb Producer

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Gallery – sub-category

Sujoy MukherjeeWeb Producer

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Gallery - display

Sujoy MukherjeeWeb Producer

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Wallpapers - landing

Sujoy MukherjeeWeb Producer

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Wallpapers - display

Sujoy MukherjeeWeb Producer

Slide 72

Forum

Sujoy MukherjeeWeb Producer

Slide 73

Contact page

Sujoy MukherjeeWeb Producer

Slide 74

Cinema Capital Venture Fund

Financial advisors to the film production industry

Sujoy MukherjeeWeb Producer

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Sujoy MukherjeeWeb Producer

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Sujoy MukherjeeWeb Producer

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Sujoy MukherjeeWeb Producer

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Sujoy MukherjeeWeb Producer

Slide 79

Danio Galli

Celebrity chef and TV personality

Sujoy MukherjeeWeb Producer

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Sujoy MukherjeeWeb Producer

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Sujoy MukherjeeWeb Producer

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Sujoy MukherjeeWeb Producer

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Sujoy MukherjeeWeb Producer

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Sujoy MukherjeeWeb Producer

Slide 85

Supermodel Calendar

Online property for Lee (denim ware)

Sujoy MukherjeeWeb Producer

Slide 86

Home Page

Sujoy MukherjeeWeb Producer

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Display 1

Sujoy MukherjeeWeb Producer

Slide 88

Display 2

Sujoy MukherjeeWeb Producer

Slide 89

Behind The Scenes

Sujoy MukherjeeWeb Producer

Slide 90

About

Sujoy MukherjeeWeb Producer

Slide 91

Matrix Entertainment

Celebrity management and modelling agency

Sujoy MukherjeeWeb Producer

Slide 92

Home 1

Sujoy MukherjeeWeb Producer

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Home 2

Sujoy MukherjeeWeb Producer

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Home 3

Sujoy MukherjeeWeb Producer

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Mini-site

Sujoy MukherjeeWeb Producer

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Display 1

Sujoy MukherjeeWeb Producer

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Display 2

Sujoy MukherjeeWeb Producer

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Display 3

Sujoy MukherjeeWeb Producer

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Celebrity Management

Sujoy MukherjeeWeb Producer

Slide 100

Digital innovations

Sujoy MukherjeeWeb Producer

Slide 101

Bipasha Basu Dating Game - 2006

Facebook application for men and women

Build confidence, intelligence, charm, fitness values by doing a variety of tasks. Tasks change from level to level

Approach men/women who are interested in wit, romance or looks. Date them if they agree to go out with you. (If all goes well, you get a second date. Exp points are greater for subsequent dates)

Players can try to ‘pick up’ each other as well and go on dates

Boss level is John or Bipasha

Sujoy MukherjeeWeb Producer

Slide 102

Kinetic Honda - 2004

Kinetic Honda launched motorcycles with very high fuel efficiency

Advertising was on the lines of “Delhi to Jaipur for only Rs 120”

Built online application to choose origin/destination: Compute fuel required

Community site that brought together bikers and promoted bike-blogging. Suggested co-promotion with Reliance data card

Create leaders among the biking community and promote them as celebrities.

Sujoy MukherjeeWeb Producer

Slide 103

Bipasha basu Net - 2006

• Winamp plugin (sponsored)

• Animated sprite dances to the beat of the music

• Choreographed with motion capture

Sujoy MukherjeeWeb Producer

Slide 104

Titan Watches - 2004

• Desktop Clock• Application downloads

latest designs• Applies 'skin' to the

watch• User options: Choose

skin, randomize, use as alarm clock, timer, stopwatch

• Link to online store

Sujoy MukherjeeWeb Producer

Slide 105

Batchmates.com - 2000

• Community of classmates

• 3D Online chat front-end

• E-mail alerts• Built with ICQ

Sujoy MukherjeeWeb Producer

Slide 106

Contacts

Web: www.timeisfleeting.comTel: 9820050282Email: sujoy@timeisfleeting.comcougarskin@gmail.com (for chunky files?)

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