surprising trade show facts

BECAUSE YOU EXHIBIT AT TRADE SHOWS.BECAUSE YOU LIKELY INVEST A LOT OF MONEY DOING IT.WE THOUGHT THE FOLLOWING facts MIGHT INTEREST YOU...

the average u.s. company allocates 21.0 - 31.6% of their annual marketing budget to trade shows and events!Source: Tradeshow Week Magazine Survey. 2011 Statista Study.

more than $24 billion dollars is spent annuallyby u.s. exhibitors for trade shows, yet...Source: 2012 Center for Exhibition Industry Research.

70% of these exhibitors ...set no specific objectives for trade shows!Source: Exhibitor Magazine.

98% of u.s. company marketing personnelhave never received one hour of formal trade show exhibition contact qualification or lead training!Source: Tradeshow Week Magazine Survey.

80% of u.s. exhibitors do little or notargeted pre-trade show marketing!Source: CEIR Research ( Center for Exhibition Industry Research )

86% of u.s. exhibit staffers have never received a single hour of TRAINING FOR trade show selling!Source: Exhibit Surveys Trade Show Industry Study.

87% of the leads captured at trade shows are never effectively followed up on!Source: Exhibit Surveys Trade Show Industry Study.

86% of u.s. companies have no organized form of post-trade show PROCESS OR measurement!Source: Exhibitor Magazine Study.

IN LESS THAN A DAY...WE CAN SHOW YOU HOW TO MEASURABLY CONNECT MORE, DO MORE AND SELL MORE AT EVERY TRADE SHOW!

BRADLEY | BOWERSETTPRODUCERS OF BUSINESS BUILDING EXPERIENCES™ AROUND THE WORLD!

WWW.BRADLEYBOWERSETT.COM 615.319.8547