survey research

Survey Research Zainuddin Ibrahim

Ngu Kee Shing Nor Zanariah Bt Talib

What is survey

• Procedure in quantitative research in which investigators administer a survey to a sample or entire population of people to describe the attitudes, opinions, behaviors or the characteristic of the population.

When do you use Survey?

• To describe trend (eg. Gwiyomi)

• To determine individual opinions about policy or issue

• Evaluate program (satisfaction victory)

• Etc

Key Characteristic of Survey Research

• Sampling from population

• Collecting data through questionnaires or interviews

• Designing instrument for data collection

• Obtaining a high response rate

Sampling from population

• The population (the group of individuals having one characteristic that distinguish them from other groups)

• Target population (actual list of sampling units from which the sample is selected)

• The Sample (is the group of participants in the study selected from the target population)

Types of Survey

Questionnaire

Interview

Types of Survey Design

• Cross-Sectional Survey Designs

• Longitudinal Survey Designs

Cross-Sectional Survey Designs

• To collect data about current attitudes, opinions, or beliefs at one point in time.

Longitudinal Survey Designs

• To collect data over time

•  Trend Studies (Same Population Different sample and Different Research)

• Cohort Study (Same Population Different Sample for one Research)

•  Panel Studies (the researcher examines the same Sample for Research).

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• Panel Studies ������������

Data Gathering

Mode of Data Collection

Interviews Questionnaire

• Self Completion • Group Administered • House-hold Drop Off

• Face-to-face •  Individual • Group • Electronic • Web • Tel

Mode of Data Collection

• Mailed questionnaires

• Web-based questionnaires

• One-on-one interviews

•  Focus-Group Interviews

• Telephone interviews

What are the steps in conducting survey design

•  Decide if a survey is the best design to use

•  Identify the research question or hypotheses

•  Identify the population, sampling frame & the sample

•  Determine the survey design and data collection procedures

•  Develop and locate an instrument

•  Administer the instrument

•  Analyze the data to address the research questions or hypotheses

•  Write the report

•  Definition of the research problem •  Operational definition of variables •  Review of the literature •  Development of Survey Design

•  Definition of the population •  Identification of Subpopulations •  Detailed sampling procedures •  Selecting the sample

•  Development of item, or selecting instruments •  Development of anticipated analysis procedures •  Pilot run (try-out of items) •  Revision of items

•  Training for interviewers, observers, testers

•  Conduct interviews, administer questionnaires, inventories, test, or observation •  schedules

•  Follow-ups

•  Initial Tabulation and coding

•  Construction of category (coding) •  Technical Preparation for analysis

•  Separate analyses of individual items or groups of item •  Synthesis, results interpreted

What are the steps in conducting survey design

Statistical Analysis Questionnaires - Minitab16 - JMP - SYSTAT - SAS - SPSS Interviews - Atlas.ti - HyperRESEARCH - MAXQDA - NVivo

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