susan wakefield visual resume dpcf
Post on 02-Nov-2014
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Susan
Wakefield
I am a high impact marketing communications professional, who helps cause organizations raise their visibility and engage stakeholders through powerful storytelling.
LET’SCONNECT: Reach me at: susanwake@comcast.net, 630-9345-1986
What I believe:
I also know this: great storytelling is critical to mission
driven organizations. Why?
Powerful stories are the way we are able to do this:
The sense of human presence is frequently elbowed out by “criteria” which is designed to make communication clear, bite-sized and attention-getting, but which instead oversimplifies, truncates, and irritates. These “sub-goals” often obscure the real goal: human connection. - Annette Simmons
Whoever Tells The Best Story Wins
THE VISION & MISSION:The DuPage Community Foundation was established to raise the quality of life throughout DuPage County by fostering philanthropy, connecting donors to area needs and building community partnerships.
Are the stories the DuPage Community Foundation tells about the impact they’ve made as powerful as this vision & mission and the difference they make?
Powerful Storytelling Elements
PR & Media
Digital: Web
Digital: Social Media
Brand Develop-
ment
Strategic Marketing
Plan
Special Events
Speaking &
Presenting
HOW TO BUILD A ROBUST MARKETING COMMUNICATIONS PROGRAM
I’d like to tell you a little bit about my the story of my work:
Marketing Guru
Fund Raiser
InnovatorCommun-icator
Achievements Results Contribution
me
+ Work =
and
and
The American Bar Association
Director of Annual Giving
MK PartnersConsultant
Northern Illinois Conference (faith based non profit)
Director of Communications
SUSANWAKEFIELD
RELEVANTEXPERIENCE
SIGNIFICANT RESULTSDuPage Regional Office of Education – developed thought leadership initiative by creating a series of white papersThe Philanthropy Club of Chicago &West Suburban Philanthropic Network – brought innovative ideas to professional development programs
Developed new website with greater visual appeal, easier navigation, more interactive elements
Created new e-news letter that gathered 5,000 subscribers in first two months
Increased print newsletter subscribers by 25%
Wrote over 200 direct mail fund raising appeals Established new internal telemarketing fund
raising department that also eventually also served membership, continuing education departments
Increased contributions by $850,000 annually
SUSAN WAKEFIELD: ADDITIONAL WORK EXPERIENCE:
The University of UtahAssistant to the Dean of Students Affairs & Liberal Education
Malcolm Marketing CommunicationsAccount Executive
American Girl/MattelDirector of New Customer Acquisition
PROFESSIONAL SUMMARY: A highly skilled, and creative marketing communicationsprofessional who has the business, philanthropy, and cause marketing acumen to build a strong strategic foundation, understand stakeholder audiences, design powerful stories, create powerful community partnerships and deliver communications with impact.
PRAISE & PR FOR THE WORK OF SUSAN WAKEFIELD
CLIENT & EMPLOYER APPLAUSE
“Susan really knows how to put an organization on the map.”
- Non Profit Client
“I am impressed. You did a fantastic job on this project!”
- Non Profit CEO
“You got us more favorable publicity than we could have imagined.”
- School Board Member
“Susan is one of the best marketing minds I know.”
- Ad Agency President
WRITING AWARDS
American Society for Public Administration:National student essay competition,1st Place winner, publication of article, “Ethics in the Public Service: A Case for Individual Responsibility” in Public Administration Review
Wisconsin Writer’s Conference:1st Place Winner, Screenplay Division
UN AIDS Foundation:1st place article competition
My academic training completed here …
A Bachelor of Science in Political Science and a Master’s Degree in Public Administration
Roselle, IL
GIVING BACK: WHY DUPAGE COUNTRY IS IMPORTANT TO ME!
I live here with my husbandand two children.I have always tried to makemy community better by giving back.
Organizations where I have volunteered … a lot:
Girl ScoutsMedinah School DistrictLake Park High SchoolLocal ChurchLocal political campaigns & League of Women Voters
My work is helping social impact organizations, have more IMAPCT!
I’d like to help the DuPage Community Foundation tell the story of their important and vital work! If you’d like to how explore how I can help, please contact me:
SUSAN WAKEFIELDsusanwake@comcast.net630-945-1986
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