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Sustainability Inspired Design M I C H A E L L U C H S

A S S T. P R O F E S S O R O F M A R K E T I N G M A S O N S C H O O L O F B U S I N E S S

Sustainability Inspired Design is one of a suite of new courses taught in the Design Studio

Sustainability Inspired Design

ENSP 249 / BUAD 492

Studio Exploration Practicum

Creativity & Innovation

THEA 460 / BUAD 595

Spring 2012

Studio – Phase 1

Fall 2012 Spring 2013

Sustainability Inspired Design

ENSP 249 / BUAD 492

Creativity & Innovation

THEA 460 / BUAD 595

Fall 2013 Spring 2014

Design as Strategy

(2 sections)

Studio – Phase 2

Introduction to Sustainability

New product/service concept design practicum

What is…

Sustainability Inspired Design?

ENSP 249 / BUAD 492

http://www.flickr.com/photos/27073477@N00/5534222538

Surroca, Tribo, and Waddock 2010

Sustainability, innovation and financial performance relate in a virtuous cycle

Holistic knowledge & ability to define

problems

Divergent thinking/ creative skills

Collaboration skills

Functional knowledge

Convergent thinking/ analytical skills

Communication skills

Willingness to embrace ambiguity…

…and to not fear failure

Identifying the right problems to solve

Finding the best solutions

Sustainability Inspired Design Course overview

Sustainability Inspired Design Course overview

Space is the “body language” of an organization. - make space (book)

Courses t0-date in the Design Studio

Sustainability Inspired Design

ENSP 249 / BUAD 492

Studio Exploration

Creativity & Innovation

THEA 460 / BUAD 595

Spring 2012

Studio – Phase 1

Fall 2012 Spring 2013

Sustainability Inspired Design

ENSP 249 / BUAD 492

Creativity & Innovation

THEA 460 / BUAD 595

Fall 2013 Spring 2014

Design as Strategy

(2 sections)

Studio – Phase 2

Design Studio – Phase 2

1.  Finish room to enable successful code review for permanent occupancy

2.  Automated and ‘off-hours’ access 3.  Enhance AV capabilities and security 4.  Improved lighting and power access 5.  Built-in, expanded storage 6.  Code-approved furniture replacement and

upgrades

Identifying the right problems to solve

Anthropologist

Philosopher

Poet

Artist

Scientist

Finding the best solutions

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