sustaining & growing long-term events jeff shuck ceo, plenty consulting

Sustaining & Growing Long-Term Events

Jeff ShuckCEO, Plenty Consulting

• Getting the right people on board: committees & teams

• Setting and achieving a goal

• Strategies for long term growth

Keys to Success

How many years have you

been fundraising?

Strategies for Long Term Growth

• Recruit the right people: Building a solid team or committee sets the foundation for success

• Understand committee motivation: Learn why committee members or teammates want to be involved

• Maximize strengths: Assign responsibilities with clear expectations based on person’s talents

Committees & TeamsTips for Success

Committees & Teams

• Define expectations: Clearly define what you want to accomplish and ensure committee members are on board

Example of how to outline responsibilities:

• Educate committee members on specifics: Outline logistics, strategy, and implementation plan

• Say “Thank You”: Celebrate success, share the impact

Committees & Teams

Tips for Success

Team Captain, Tournament Director, or Event Manager• Oversees committee, delegates responsibilities, identifies secondary point of contact for

event day, sets and manages timelineSponsorship

• Manages list of sponsors, produces materials, solicits sponsorships, tracks statusEvent Correspondence and Meeting Minutes

• Handles correspondence (save the dates, invites, meeting minutes, thank yous)Public Relations

• Coordinates media relations, assists with event materials

Assign RolesCommittees & Teams

Participant/Donor Management• Maintains participant recruitment, database, follow-up, and stewardship

Program/Logistics (if event/tournament)• All logistics including venue, meals, program agenda, speakers

Auctions and Drawings• Secures all items, event night management including checkout

Volunteers• Recruits volunteers, coordinates event-day roles, follow-up

Committees & TeamsAssign Roles

1. Use a gift chart to set a realistic goal and outline revenue streams

2. A well planned fundraising goal will act as your road map

3. Consider expenses to maintain a low cost of funds raised

Setting & Achieving a Goal

Use a gift chart to set a realistic

goal

  Levels Projected Inventory Projected Revenue Sponsorship      Platinum $20,000 1 $20,000 Gold $10,000 2 $20,000Silver $5,000 4 $20,000 Sponsorship Sub-Total     $60,000 Ticket RevenueIndividual $150 100 $15,000 Early Purchase $125 50 $6,250 Ticket Sales Sub-Total     $21,250Event Day RevenueSilent Auction     $ 15,000 Event Day Sub-Total     $ 15,000 Total Revenue     $96,250

Setting & Achieving a Goal

• Develop a well organized prospect database

• Manage overlap in prospect database (family members, colleagues)

• Strategies to increase donor giving or participant fundraising

Solicitation Plan

Setting & Achieving a Goal

What goal setting strategies have

helped you achieve your goal?

Setting & Achieving a Goal

What to do when someone says, “I’d love to help!”:

• Follow-up immediately• Confirm gift/sponsorship amount• Collect contact information• Obtain Payment method• Provide details on where to send

contribution

Turning a verbal commitment into a giftSetting & Achieving a Goal

• Look to new donor networks to expand your base• Colleagues, community, others impacted by cause

• Leverage existing relationship - ask donors or participants to make referrals

• Create a succession plan

• Celebrate milestones

• Introduce new revenue streams

Strategies for Long Term Growth

What creative revenue streams

have been successful for you?

Strategies for Long Term Growth

• Keep donors and

participants

engaged all year

long: use social

media

Strategies for Long Term Growth

• Connect donors and

participants to the

mission: share updates

Strategies for Long Term Growth

• Bring your donors or participants to

see how their money is being put to

work: show impact

• Tours of Dana-Farber campus

• Check presentation

• Faculty or patient speakers

Strategies for Long Term Growth

How do you keep your donors and

participants engaged year to

year?

Strategies for Long Term Growth

“In a gentle way, you can shake the world.”Mahatma Gandhi

Questions?