suzanne kart, m.a. director of marketing. best websites of the year

Suzanne Kart, M.A.

Director of Marketing

Best Websites of the Year

Seldom do we have complete control over what it will look like. May have to conform to style of an umbrella site

Don’t always have access to a professional web designer

Time is at a premium

Pages read straight forward from top to bottom

Less eye skipping Solid browsing experience

Appealing center orientation and slide show

Don’t decorate, communicate Softer, receding page “furniture”

(permanent elements) Strong color and 3D effects that draw

attention to the content itself

Icons can convey a message quickly

DO NOT ELIMINATE THE PRINT CATALOG

Carbon County Higher Education Center

Within two years, social media (and electronic media) will be more important and effective than our traditional means.

Cocktail parties Golf outings Awards

Banquets Book clubs

Blogs Twitter LinkedIn Facebook Podcasting YouTube

Great use of interactive tools and visual buttons. Also, audio links to funny commercials for job training, etc.

No. It already has 70 million users

Twitter is a micro-blogging social networking tool where you can post short messages (no more than 140 characters).

People have to be a “follower” to receive your tweets.

Put a link on your website so that your regular customers can start to follow you.

You also need to start following others.

Good way to give people a heads up on something new

Make it worth someone’s time to “follow” you, don’t oversell, update.

Go to: http://www.podcastalley.com, download the software.

The camera that came with your computer has a microphone in it.

Start podcasting!

Keep them short Create something of interest – people would

probably be more interested in hearing from your instructor than hearing from an administrator

Change them often

What we do: We analyze your site’s

effectiveness for marketing, navigation, course descriptions, online registration and more.

We provide feedback on how to improve key elements, what visitors expect, what you are doing right, and how to make your site more “visitor-friendly.”

How to get one: The website critique service is

FREE for LERN members and available for a nominal fee for non-members.

Send the URL for your program to Debbie Barron at debbie@lern.org and tell her you want a LERN website critique.

Call 1-800-678-5376 or email Debbie for more information.

Suzanne Kart, kart@lern.org