sweethina pepsi co
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Presentation On Pepsi
Presented For:Oral Communication
Presented By:
HINA FATIMASOHAIL KHAN
SADAF RANI
BAKHT ROZA
Presented To:MISS SADIA
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Introduction
Pepsi is a carbonated soft drink produced and
manufactured by PepsiCo, and PepsiCo is the AmericanMultinational Company and world leader in convenient snacks,
foods and beverages with revenues of more than $43 billion
and over 198,000 employees.
Pepsi has been bringing fun and refreshment to consumers
for over 100 years. The drink was first made in the 1890s by
pharmacist Caleb Bradham in New Bern, North Carolina. The brand
was trademarked on June 16, 1903. There have been many Pepsi
variants produced over the years since 1898.
Pepsi can be found in nearly 200 countries around the globe.
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WORLDS HEADQUARTERS
PepsiCo World Head quarters is located in
Purchase at New York.
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Indra Krishnamurthy Nooyi , who was ranked No.11 in Fortune's list of the most powerful women
in business, joined the company in 1994 and was
named CEO in 2001. She was born in India and has
done her education in India .
She has been the chief executive of PepsiCosince 2006. During her time, healthier snacks have
been marketed and the company is striving for a
net-zero impact on the environment.This focus on
healthier foods and lifestyles is part of Nooyi's
"Performance With Purpose" philosophy.
http://en.wikipedia.org/wiki/Indra_Nooyihttp://en.wikipedia.org/wiki/Indra_Nooyihttp://en.wikipedia.org/wiki/Indra_Nooyihttp://en.wikipedia.org/wiki/Indra_Nooyihttp://en.wikipedia.org/wiki/Indra_Nooyi -
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PEPSI
Ingredients
1. Syrup
2. Sugar
3. Colorings
4. Phosphoric acid
5. Caffeine
6. Citric acid
7. Natural flavors
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Vision & Mission Statement
VisionOur vision is to be the world's best beverage company.Being the best means providing outstanding quality,service, cleanliness and value, so that their every customeris contented and happy with their products.
Mission
To be the world's premier consumer Products Companyfocused on convenient foods and beverages. We seek toproduce healthy financial rewards to investors as weprovide opportunities for growth and enrichment to ouremployees, our business partners and the communities inwhich we operate. And in everything we do, we strive forhonesty, fairness and integrity.
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Pepsi-Co Brands
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Frito-Lay merged with Pepsi-Cola in 1965.Frito-Lay
brands account for 59% of the U.S. snack chip industry.
The Frito Lay delivers a wide variety of fun and
environmentally friendly foods in around 160 countriesand territories.
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PepsiCo acquired Tropicana in 1998. Today the Tropicana
brand is available in 63 countries. Tropicanas pure andfresh fruit juice in easy to handle packages has attractedthe consumers.
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PepsiCo merged with The Quaker Oats Company in2001. Quaker's power-packed line of popular brands
expands companies portfolio with a wide range of healthyfood choices.
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Gatorade sports drinks was acquired by the Quaker OatsCompany in 1983 and became a part of PepsiCo with themerger in 2001. Gatorade is the first isotonic sports drink.
Created in 1965 by researchers at the University of Florida forthe school's football team, "The Gators," Gatorade is now theworld's leading sport's drink.
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Other Brands.
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FINANCIAL ANALYSIS
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Equity Ratio
:
ER= Total Equity x 100
Total Assets
2006 15447 / 29930 x 100=51%
2007 17325/ 34628x 100
=50% 2008 12203 35994x 100
=33%
0
1
2
20062007
2008
Equity ratio
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Current Ratio
CR =Current Assets/ CurrentLiabilities
2006=9130/6860=1.33
2007=10151/7753=1.30
2008=10806/8787=1.22
1.1
1.2
1.3
1.4
20062007
2008
Current Ratio
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DEBT RATIODR= Total Liability x100
Total Assets
2006 14562 / 29930 x 100=48.65%
2007 17394/34628 x 100=50.23%
2008 23888/35994 x 100=66.36%
0.00%
50.00%
100.00%
2006 20072008
DEBT RATIO
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G.P Rate = G.P___
T.Sales
2006 = 19375 x 100 = 55.14%35137
2007 = 21436 x 100n =54.30%
39474
2008 = 22900 x 100 =52.94%
43251
Rate of G.P on Sales
51.00%
52.00%
53.00%
54.00%
55.00%
56.00%
2006 2007 2008
Rate of G.P on Sales
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Debt to Equity RatioDebt to Equity Ratio = Total Liabilities
Total Stockholders Equity
2006 14562/15447
=0.94
2007 17394 / 17325
=1.0039
2008 23888/12203
=1.95
0
1
2
20062007
2008
Debt to Equity Ratio
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EARNING PER SHARE
EPS=Net Income/No. ofShares
2006
5642/1782=3.16
20075658/1782=3.17
20085142/1782=2.88
2.5
3
3.5
20062007
2008
Earning Per share
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RECEIVABLE TURNOVER
RATIOREC.turnover in days = net sales
Average receivable
2006 35137 / 3725 = 9.43
In Days 365/9.43 =39days
2007 39474 / 4389 =8.99
In Days 365/8.99 = 41days
2008 43251/4683 =9.23
In Days 365/9.23 = 39days
3839
40
41
2006 2007 2008
Receivable turnover in days
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WORKING CAPITAL
WORKING CAPITAL=C.A-C.L
2006=9130-6860=2270
2007=10151-7753=2398
8008=10805-3787=20191800
2000
2200
2400
20062007 2008
working capital
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TIME INTREST EARN
TIME INTREST EARN=
EARNING BEFORE INTREST TAX
INTREST EXP
2006=6989/239=29.24
2007=7631/224=33.32
2008=7021/329=21.34
0
20
40
2006 2007 2008
Time interest earned
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Inventory Turnover ratio
Inventory turnover =
Cost of Goods Sold
Average inventory
2006 15762/ 1926 =8.18
In Days 365/8.18 = 45 DAYS
2008 18038/ 2290 = 7.8
In Days 365/7.8 = 46 DAYS
2009 20351/2522 =8.06 In Days 365/8.06 = 45 DAYS
44.4
44.644.8
45
45.2
45.4
45.6
45.8
46
2006 2007 2008
Inventory turnover in days
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COMPETITOR
The main competitor ofpepsiiscoca cola
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COCA COLA THE BRAND KNOWN AROUND THE WORLD.
IT IS THE LARGEST PRODUCER AND DISTRIBUTOR OF THECOLAS IN THE WORLD.
COLA SPENDING A LOT OF MONEY ON THE ADVERTISING
COMPETITORS
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Q: Who has been wining the war?
1950: Coke have 47% and Pepsi have 10%
1970: Coke have 35% and Pepsi have 29%
1990: Coke have 41% and Pepsi have 32%
2000:Coke have 44% and Pepsi have31.4%2006:Coke have 43.1% and Pepsi have 31.7%.
ABOUT THE WINING WAR OF THE
COMPETITION
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MARKETING
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Different Media
Television
Cable food network
Frequency (super bowl,
playoffs)
Vehicles
Public buses
Taxi
Print
Newspaper (food category)Magazines (most popular
ones)
Billboards
Internet
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Media Strategies
Use the media to attract non-Diet Pepsi usersthrough TV, radio
Print adds
Advertise Diet Pepsi during warmer months MaySeptember
The target audience will be exposed to Diet Pepsicommercials for 10 Wks
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Target market
The target market of Pepsi is mostly young
people of ages between 14 & 30. And also
target hotels, restaurants, schools, universities
and stores.
In short generation-y is target market of Pepsi
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BEVERAGES
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PRODUCTS Mix
( foods & beverages )Beverages mix:
1. Carbonated categories:
- Fun for you portfolio ( Pepsi Cola, Diet Pepsi )
2. Non-carbonated
- Better-for-you and Food-for-you portfolio
- ( Tropicana series )
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Carbonated Drinks Categories
Pepsi
Diet Pepsi
Caffeine Free Diet Pepsi
Diet Pepsi Max
Jazz Diet Pepsi
Diet Pepsi Lime
Diet Pepsi Vanilla
Pepsi Wild Cherry
Diet Pepsi Wild Cherry
Pepsi ONE
Mountain Dew
Diet Mountain Dew
Mirinda Slice
Aquafina
Aquafina Alive
Aquafina FlavorSplash
Aquafina Sparkling
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Non-carbonated Drinks Category
Tropicana Pure Premium juices
Tropicana Twister juice drinks
Tropicana Smoothies
Tropicana Pure Tropics juices
Dole juices (License)
Tropicana 100 juices
Naked Juice
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MATRIX ANDSTRATEGIES
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SWOT
Strength1. Company has a very established name and a good reputation.
2. Pepsi has large market share than its competitors.
3. As the target customers of Pepsi is young generation, so Pepsi hasmore brand loyal customers.
4. Pepsi is an international company and it has a very strong positioninternationally.
5. The environment of factory is very good and attractive.
6. Pepsi spends a lot of budget on its advertising.
7. Pepsi has a very vast distribution channel and it is easily availableeverywhere.
8. Employees are also motivated.
9. Pepsi offers many discount schemes for customers time to time.10. Pepsi Cola is sponsoring sports, musical concerts, walks.
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SWOT Cont
Weaknesses1. Pepsi does not offer any sort of incentive or discount to its
retailers.
2. Pepsi target only young customers in their promotions.
3. Pepsi tin pack is not available in far off rural areas.
4. Pepsi is not considering many potential outlets like hotels,
college canteens etc.
5. Unavailability of all products of Pepsi at the same time at the
same outlet.
6. Offering low margins to its retailers
7. Political Franchises
8. Not all the PepsiCo products bear the company name
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SWOT Cont
Opportunities1. Demand of Pepsi is more than its competitors.
2. Increase in population
3. Company may start entering rural areas also.
4. The company may also diversify its business in some other potentialbusiness.
5. Increased interest of people in musical groups, cultural shows andsports has provided an opportunity for Pepsi to increase its salesthrough them.
6. Increasing demand of beverages among young generation will increasegrowth rate in this industry.
7. Usage of products among target market consisting young generation
has been increasing day by day.8. Changing Social Trend
9. Distribution of snack foods
10. Diversification
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SWOT
Threats1. Tough rivalry among competitors
2. Cola drinks are not good for the health so the awareness level ofthe people is in creasing which is a big threat to the company.
3. Economic downfall might bring meaning full damages.4. Government regulations
5. Law & order situations of the country
6. Non-Carbonated Substitutes
7. Political Instability
8. Threat of Labor Strikes9. Shortage of resources
10. Shortage of electricity
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TWOS Matrix Of Pepsi
We have discussed SWOT analysis of Pepsi-Co
in our previous slides and now here we are
going to discuss the TOWS Matrix of Pepsi-Co.
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SO Analyses & Developing Strategies
S6+O1 S6=Pepsi spends a lot of budget on its advertising
O1=Demand of Pepsi is more than its competitors Pepsi has a budget capacity to avail or maintain its products demand.
Advertising/Promotional Strategy in order to maintain or increase itsdemand.
S7+O3 S7=Pepsi has a very vast distribution channel and it is easily available
everywhere.
O3=The company may also diversify its business in some otherpotential business
Pepsi has a strong and wide distribution channel which will help inplacement of new products also.
Product diversification
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ST Analyses & Developing Strategies
S6+T1+T2 S6=Pepsi spends a lot of budget on its advertising
T1=Tough Rivalry Compaction
T2= Cola drinks are not good for the health so the awareness level of the people is increasing which is a big threat to the company.
Pepsi has a huge budget for advertising. Advertising/Promotional Strategy in order to place its positioning step ahead among its
competitors. Awareness Campaigns in order to increase people awareness about products benefits while
using its brand.
S4+T3+T9 S4=Pepsi is an international company and it has a very strong position internationally.
T3=Economic downfall might bring meaning full damages. (Cost of raw material,purchasing power etc)
T9=Shortage of electricity Wide Target market and huge market segmentation.
Market Development will help to maintain its profits if any undue or uncertain events will occur.
Backward Integration will have its own electricity generation equipments
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WT Analyses & Developing Strategies
W6+T1 W6= Political Franchises
T1=Tough Rivalry Compaction
Political Franchises may lead to the conflicts and it could be the strengthfor the competitors.
Forward Integration In order to have its own distribution channels
W7+T1
S4=Not all the PepsiCo products bear the company name.
T3=Tough Rivalry Compaction
Promotional Campaign for individual products
Promotional Campaign will help to increase awareness among peopleabout every products of the company.
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WO Analyses & Developing Strategies
W5+O8 W5= Offering low margins to its retailers
O8= Distribution of snack foods
Local brands of snack foods provides higher margins.
Pricing strategywill enhance the retailers interest to stock companys
snack products.
W4+O1
W4=Unavailability of all products of Pepsi at the same time at thesame outlet.
O1=Demand of Pepsi is more than its competitors.
Unavailability of every product might lead bad image on the customerswhich will directly benefits to the competitors.
Placement strategy is more important in order to have every productsof the company at the same outlet.
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Internal Factors Evaluation
It is based on thorough review of the
corporation, product category, competition,
customers, identities and evaluates the
internal strengths and weakness of thecompanies.
Its include Strengths & Weaknesses
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External Factors Evaluation
It is based on thorough review of the
Economic, Demographic, Technological,
Political & Legal, Social & Cultural Factors.
Its include Opportunities & Threads
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