synthetic vs organic artists
Post on 15-Aug-2015
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Synthetic vs Synthetic vs Organic ArtistsOrganic Artists
Kanye West Vs Chance the RapperKanye West Vs Chance the Rapper
A combinatorial approach to artists and A combinatorial approach to artists and materialmaterial
Executives attempt to construct Executives attempt to construct successful acts out of the artists and the successful acts out of the artists and the songs at their disposalsongs at their disposal
The image of the artist is often The image of the artist is often constructed by the record companyconstructed by the record company
The artist will be given a short time to The artist will be given a short time to prove their success before other prove their success before other combinations will be tried outcombinations will be tried out
Synthetic ArtistsSynthetic Artists
Kanye West is an example of a synthetic Kanye West is an example of a synthetic artistartist
He has a mass audience and has a USP He has a mass audience and has a USP for crazy Fashion statementsfor crazy Fashion statements
He is signed to major record label Roc-a-He is signed to major record label Roc-a-Fella Fella
He has sold more than 21 million albums He has sold more than 21 million albums and 100 million digital downloads.and 100 million digital downloads.
Kanye West Kanye West
Emphasis is given to single sales and to Emphasis is given to single sales and to promoting first albumspromoting first albums
Often aimed at younger, less Often aimed at younger, less sophisticated audiencessophisticated audiences
Profits generated by this kind of artist Profits generated by this kind of artist tend to be part of an immediate, short tend to be part of an immediate, short term strategy by the record companyterm strategy by the record company
Ideology of Synthetic Ideology of Synthetic ArtistsArtists
Music Video of Synthetic Artist(Kanye West)
Music Videos for synthetic artists are Music Videos for synthetic artists are normally high budget and contain special normally high budget and contain special effects to promote the artist in a certain effects to promote the artist in a certain type of waytype of way
Video for a synthetic Video for a synthetic artistartist
A naturalistic approach to artists A naturalistic approach to artists The seeds of success are within the The seeds of success are within the
artists, who have to be ‘nurtured’ by the artists, who have to be ‘nurtured’ by the record companyrecord company
The image of the artist is ‘enhanced’ by The image of the artist is ‘enhanced’ by the record companythe record company
The artist is given time to evolve and The artist is given time to evolve and progress through their careerprogress through their career
Organic ArtistsOrganic Artists
Chance the Rapper is an example of an Chance the Rapper is an example of an organic artistsorganic artists
He writes his own music and has a He writes his own music and has a smaller yet loyal fan basesmaller yet loyal fan base
He is not signed to a major record label He is not signed to a major record label but is signed to and independent record but is signed to and independent record labellabel
He has 2 mixtapes and 1 studio albumHe has 2 mixtapes and 1 studio album
Chance the RapperChance the Rapper
Emphasis is given to album sales and the Emphasis is given to album sales and the construction of a successful back construction of a successful back cataloguecatalogue
Often aimed at older or more Often aimed at older or more sophisticated consumerssophisticated consumers
Profits generated by this kind of act tend Profits generated by this kind of act tend to be part of a long term strategy by the to be part of a long term strategy by the companycompany
Ideology of an Organic Ideology of an Organic ArtistArtist
Music video of Chance the Rapper The music video for this organic artist is The music video for this organic artist is
abit more low budget as it is not funded abit more low budget as it is not funded by a major record labelby a major record label
Video for an Organic Video for an Organic artistartist
Organic acts are often sold on their Organic acts are often sold on their ‘authenticity’, both musically and socially ‘authenticity’, both musically and socially
Synthetic acts are often sold on their Synthetic acts are often sold on their ‘look’ or personalities‘look’ or personalities
In practice, the success of the synthetic In practice, the success of the synthetic acts will fund the development and acts will fund the development and investment in organic actsinvestment in organic acts
Promoting the two Promoting the two
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