tablet storyboard

Storyboard For Multimedia Presentation: Tablets (iPad)

Segla KossiviEducational TechnologyWalden University

Introduction

Intuitive

Learning

Environment Intercon

nected

BetterLooking

ModernEducation

Mobile Learning

Flexible

Networked

Virtual

Global

Agenda

Need: Problem Giving Rise to The Innovation

Research Organization: Apple, Inc.

Development

Commercialization

Innovation-Decision Process

S-Curve

The Need

Bridge Between iPhone and

Laptop

Think Diffe

rent

The NeedBridge Between

iPhone and Laptop

Laptops

iPod Touch

iPad MiniiPad 2iPad

The NeedBridge Between

iPhone and Laptop

Root Problem for the Rise of Tablets iPads in Education http://www.apple.com/education/ipad/

Tablet in Business http://www.apple.com/ipad/business/You might watch a video http://www.apple.com/ipad/videos/ - tv-ads-alive

Research Organization

Apple Inc.

Key Innovator: Steve Jobs

Development & ProblemsHardware: Overheating

Low Battery

Weak Wi-Fi

The Product

Product Innovation Time Line

Steve Jobs announced the iPads in 2010

The Product

IPad

Get Started

Commercialization

The production, manufacturing Packaging Marketing and Distribution of iPads.

SK

Commercialization

Commercialization

Creative Conferences Invitation CardsConferencesAdvertisementsMailsBlogs

Commercialization

Product: Shenzhen, China at Foxconn (30,000 employees)Manufacturing (undisclosed)Marketing (initial distribution in USA)Other countries (3-4 months later)Reduction in Price

www.apple.com/ipad/compare/

Tablet Operating Systems, Market Share Forecast and CAGR

Tablet Operating Systems, Market Share Forecast and CAGR 2012-2016

Tablets OS2012

Market Share

2016 Market Share

CAGR 2012-2016

iOS 53.80% 49.70% 20.90%Androids 42.70% 39.70% 21.00%

Windows 2.90% 10.30% 69.20%

Other 0.60% 0.30% 7.70%

Grand Total 100% 100% 23.30%

Tablet Operating Systems, Market Share Forecast and CAGR 2012-2016

Commercialization

Retail Channel generating more revenue per square foot than any other retailer in the United StatesOutlet

Apple Distribution Strategy

DistributionBy Outlets

Innova

tion-

Decisio

n

Proce

ss

iPad Innovation Time Line

April 3, 2010

Introduction of iPad

2012: 58.31 million iPads

sold

End of 2010: 15 million iPads sold

Http://liliputing.com/2011/01/apple-sold-nearly-15-million-ipads-last-year.htmlHttp://news.cnet.com/8301-13579_3-57540705-37/apples-fiscal-2012-in-numbers-125m-iphones-58.31m-ipads/

Diffusion

Intended Audience

1. Knowledge

Communication Channels

Characteristics of Decision-Making Unit• Top Down: Upper to

middle class.• Socioeconomic

characteristics• Personality variables• Communication (face-to-

face, meetings, telephones, memos, e-mails, web conferences)

2. Persuasion 3. Decision

4.

Imp

lem

en

tatio

n

5. Confirmation

Perceived Characteristics of Innovation• Apple has relative

advantage with iPad• Great compatibility for

users• Increased observability

(Businesses, classroom, individual lives)

• Triability of iPad spurs the need to own one and increases

S-Curve: iPad

Early AdoptersEarly MajorityLate MajorityLaggards

Businesspersons and OrganizationsHouseholds (some pilot schools)IndividualsMajority of schools in education system

Early Adopters

InnovatorsEducational Technology TeachersComputer Science teachersSome Administrators and StudentsSome other teachers Apple Brand UsersSome household Individuals

Early Late Majority

Other Business OrganizationOther Brand CustomersOther StudentsHouseholdsTeachersPilots Schools

Laggards

Other AdministratorsOther Teachers with Lack of Technology SkillsOthers