tablet user behavior

Why tablets matterUser behavior on tablet

Tine Thygesen

Everplaces builds mobile products with passionate commitment to design, personalization & user experience

Hi, I am Tine Thygesen, Entrepreneur.

Tablet

The tablet is the fastest penetrating technology in history

Slow

Moderate

Fast

Telephone

Electricity

Radio

Television

Computer

Mobile phone

Internet

Smartphone

5 Yrs 10 Yrs 15 Yrs

25 Yrs

30 Yrs

Traction: Time from consumer availability to 10% penetration

The tablet is finding its place

59% 52%43% 41%

34%

11%

Read book

Listen to radio

Use desktop/

laptop

Use smartphone

Watch TV

None of above

60%

40%

20%

0%

43% spend more time with their tablet than their desktop;1 in 3 respondents uses their tablet more than watching TV

I spend more time each day on my tablet than I: (select all that apply) 60%

39%79%38%

26% 15%

34%

BedroomElsewhere in the houseLiving roomKitchen

Travelling Commuting

Out and about58%

27%

On holiday

At work

Where do Europeans use their tablets?

Cross-device commerce

We use tablets together

15% of carts weren’t really abandoned

Most popular device for multi person actions, doing something

together.

Used by the whole household, not personal like the mobile.

Fun fact; 15% of abandoned cards in UK was actually people putting it

in basket hoping a family member would buy it for them!

Only tablets appeal to all generations

Most popular device for older people21% tablet vs 11% smartphone for over 55s

Most popular device for toddlers 61% of three-year-olds in UK use tablets

But Why are we using it... loved by the whole family

Several games for cats!

The shift in tablet use

CreateConsume AccelerateFor the first time we see tables being better at increasing productivity than

computers. Productivity improvements, especially at work, is the new trend.

For the first time we’re seeing tables better at increasing productivity than computers, this is due to their portable nature combined with big-enough-for-work interface.

Productivity improvements is the new trend. Companies are building internal apps, to improve time consuming processes, like data collection, documentation and product catalogues.

Tablet as a productivity tool

Internal use: 53% of doctorsuse tablets at work

The tablet is making people more effective,allowing them to focus on the most

important things in life

Tine ThygesenCEO, EverplacesMobile strategy &

development

Thank you!

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