taking wi-fi where it’s never gone before
Post on 28-Jul-2015
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Business “Smart Wi-Fi” systems for providers and enterprises
Formed June 2004 (as Video54), Sunnyvale, CA
Capitalization/Size $42 million (privately held), 100+ employees
Flagship Products MediaFlex (In-home triple play distribution)MetroFlex (Metro CPE)ZoneFlex (Enterprise smart wireless LANs)
Shipments Over 1 million units in two years
Investors Sequoia and other VCs, Motorola, T-Online, Telus & Mitsui
Customers
Business Update
3
New Wi-Fi innovation that: Extends Wi-Fi range/coverage (2-4x) Picks best path for each client Improves signal reliability Increases effective throughput Avoids interference automatically Reduces packet loss
Exploits technical advances in smart antenna arrays and quality of service
System-based solution
Interference
What’s Smart Wi-Fi?
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Unmatched Performance and Coverage
Ruckus Smart Wi-Fi 802.11g APTop-Tier Enterprise 802.11g AP
Upper Floor
Lower Floor
125 ft
125 ft
5-10 Mbps10-15 Mbps15-20 Mbps20-22 Mbps AP on upper floor
AP AP
AP upstairs
AP upstairs
Source: Ruckus Carrier Customer Test Location: Commercial high rise in Canada
125 ft
125 ft
200 ft200 ft
200 ft 200 ft
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Announcement Details Industry’s first Wi-Fi services strategy and solutions to
help carriers capitalize on managed service market
New “Smart Wi-Fi” 802.11a/b/g/n products for home, hotspot and enterprise markets MediaFlex 7811
802.11n system for in-home HD IPTV and triple play service distribution MediaFlex 2835
802.11g system that enables managed “homespots” ZoneFlex 7942
802.11n system for high-capacity, multimedia hotspot/enterprise deployments
Comprehensive remote Wi-Fi management FlexMaster
Remote management and configuration for all Smart Wi-Fi devices and system
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The Bar Has Been Raised for Wi-Fi
But Wi-Fi must fundamentally change to provide
Wire-class reliability Ubiquitous coverage Consistent performance Secure mobility Flicker-free multimedia Simple set up and
deployment(source: InStat)
Mobile Wi-Fi Device Shipments
’07: 70 million’09: 170 million
At Home, At Work and Everywhere Else
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Wi-Fi a Key Part of Carriers’ Strategy
ManagedBusiness
WLANServices
High-capacitymultimedia
hotspotsHotspots at home
(“homespots”)
Whole-homeHD IPTV
and triple play distribution
Global Management
and Control
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EN
TE
RP
RIS
EBut Wi-Fi Wasn’t Made for Carriers
Inadequate range/coverage Interference Unreliable performance Poor wireless video and voice quality Isn’t highly leveraged
Wiring and other site constraints High density, dynamic environment Costly to deliver 2 nines or better Wasn’t designed for multimedia apps Limited footprint
HO
TS
PO
TH
OM
E
High capex and opex, margins pressure SLAs against unstable, dynamic medium Scarce RF expertise Subpar voice and video performance
10
HO
TS
PO
TE
NT
ER
PR
ISE
HO
ME
Now It Is! Smart Wi-Fi Helping Carriers
Deliver cost effective, ubiquitous, reliable coverage Enable new media apps, eg: digital signage, ad
insertion Increase usage with differentiated services Enforce centralized policies and control Secure hotspot network and users
Deliver whole-home video, voice and data Reduce IPTV installation cost and delays Extend mobile IP services into the home, eg: FMC Enable indoor broadband wireless access Extend hotspot footprint (home-spot)
Offer managed WLAN service to SMBs Improve margins with dramatically lower capex & opex Increase availability without escalating cost/complexity Enable new media apps, eg: surveillance, video, etc.
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The Unfulfilled Promise of 802.11nT
he
Pro
mis
e
The Reality
10 20 40 100
54
300+
mbps
mbps
Spatial multiplexing and channel bonding and frame aggregation enable hug potential gains in physical data rate
Current productsdon’t make optimal use of fundamental 802.11n techniques such as channel bonding, frame aggregation or spatial multiplexing
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Keeping the Promise with Smart Wi-Fi
10 20 40 100
54
300+
mbps
mbps
…thereby increasing effective throughput, range and reliability
Th
e P
rom
ise
The Reality
Smart Wi-Fi increases the probability that 802.11n techniques are used in a
given environment…
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Next Gen Triple Play Over 802.11n
Rapid deployment of quad-play services Flicker-free distribution of concurrent
high definition MPEG-2 IPTV streams
Introducing the MediaFlex 7811
Provider NetworkMediaFlex
7811Router
VoFi
HD IPTV
Data
First, purpose-built
802.11n Wi-Fi system
for HD IPTV and triple
play services
HD IPTV
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Hotspots Everywhere
First 802.11n Smart Wi-Fi solution for hotspots and enterprises
Higher-capacity multimedia Wi-Fi services
Best Wi-Fi range/coverage with patented smart antenna array
Highest performance and client density
Standalone AP or multi-AP with ZoneDirector controller
AP meshing for hard-to-wire locations
Manageable via TR-069 or SNMP
Video grade throughput: 80 mbps
Data grade throughput: 200+ mbps
MDU/MTU
HOME
ENTERPRISE
SMB
PUBLIC VENUES
RETAILHOSPITALITY
INTERNET /CARRIER NETWORK
Taking Them to the Next Level with ZoneFlex™ 7942 802.11n
• Larger client density, increased use• Business use of hotspots grew 68% in 1H’07
(Source: iPass)
• Demanding new multimedia applications
• Improved coverage
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Hotspots at Home
Exploit unused local loop capacity
Increase provider footprint
Extends/offloads cellular networks
Better service coverage and performance
Simplify service configuration using dedicated provider SSID
Rate limits and policies per SSID ensure user fairness/SLAs
Complete visibility into and remote control over in-home Ruckus devices
Introducing the MediaFlex 2835
Provider Hotspot
SSID
ProviderIPTVSSID Home
UserSSID
Internet
NOC
2835
FlexMaster
Provider Network
IPTV Content
Carrier Services
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Managed WLAN Services for Enterprises
Wi-Fi dual mode voice Security surveillance Digital signage Remote training Multimedia delivery Ubiquitous WLAN coverage
ZoneFlex Smart WLANs Sold by Operators Opens Door to New Services
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Harnessing the Power of Wi-FiIntroducing FlexMaster™ Simplifies management
of Wi-Fi networks
Accelerates introduction of new services and firmware
Maximizes ROI by minimizing operational expenditures
The First Complete Management Platform for Enabling Wi-Fi Services
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FlexMaster Highlights Effortless everything
Auto device discovery (TR-069 based) Bulk configuration with template Google mapping of managed devices Automatic firmware distribution
Anywhere management that scales Secured and remote from any browser Access from private/public networks Multi-level access privileges Supports hundreds of thousands of devices
Real time information and configuration Network, Wi-Fi and event statistics Continuous performance, fault, & audit Canned reports and comprehensive graphing
Internet orPrivate IP Network
Ruckus APs automatically
“phone home” to FlexMaster to
obtain configuration
Hotel
HotelHotel
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Public/Private IP Network
FlexMaster in Action
Home
Office
Hotel
NETWORK OPERATIONS CENTER
Global view of all Ruckus systems and devices
Group, view and manage devices by customer, region, model, serial number
Bulk configure groups of devices
Drill down to a specific device to configure, reset, upgrade, troubleshoot or monitor
See device configuration
Re-configure, reboot device
View SSID info such as associated stations
See events for device
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Pricing and Availability
PRODUCT LIST PRICE AVAILABILITY
MediaFlex 7811 (802.11n home)
$TBA Q2, 08
MediaFlex 2835 (802.11g home)
$259 Now
ZoneFlex 2942 (802.11g hotspot/ent)
$349 Now
ZoneFlex 7942 (802.11n
hotspot/ent)$799 Now
ZoneDirector (Smart Wi-Fi controller)
Starts at $1200
Now
FlexMaster (Global management system)
Starts at $5000
Now
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