taking your app international' - the global opportunity - diego meller - #aps2013
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The Global OpportunityThe Latin America Example
London, July 2013
Diego Mellerdiego@jampp.com
@diemel
The world as you see it.
The world as it really is.
The world as we should see it
US East Coast
Mumbai
Sao Paulo
Buenos Aires
Mexico City
People are talking about Latin America
The tech world has taken notice.
572 million people$5,700 Disposable Income p/capita
(that’s 2.5x China, 4.5X India)
50% Internet PenetrationMost active social networkers$50B in ecommerce sales by 2014
USA CHINA LATAM
GDP $15.1 tr $11.3 tr $7.2 tr
Internet Users 245 m 513 m 236 m
Mobile Phones 327 m 1 bn 600 m
Prepaid Mobile Phones 100 m 700 m 518 m
Facebook Users 167 m 583 k 188 m
E-commerce Buyers 180 m 193 m 63 m
Digital Advertising $39.5 bn $7.4 bn $3.6 bn
Source: fnbox 2013 Latin America Internet Market Research & Outlook
Understanding the scale
Continued high growth in the next few years2012-2015 GDP Growth (PPP)
Peru 24.26%
Chile 19.40%
Colombia 19.08%
Brazil 17.92%
Argentina 16.25%
Mexico 15.55%
Venezuela 14.78%2013 2014 2015
4.55%4.36%
4.7%
2.64%2.44%
2.03%
4.02%4.09%4.09%
Latin America Advanced World
GDP Growth Source: fnbox 2013 Latin America Internet Market Research & Outlook
There are still a lot of users to gain...
Japan USA Europe South America China World Average
34.3%
40.1%
48.3%
73%
78.5%79.5%
48.3 %
Internet Penetration
Source: fnbox 2013 Latin America Internet Market Research & Outlook
Ecommerce exploding...
Online ad spending will go from $2bn in 2010 to $6.7bn in 2015
Mobile ad spending will grow 70% y/y for the next 3 years
2005 2010 2015
$57 Billion
$22 Billion
$5 Billion
11x
Source: fnbox 2013 Latin America Internet Market Research & Outlook
Brazil is a giant
BRASIL28%
LATAM72%
BRASIL35%
LATAM65%
BRASIL36%
LATAM64%
MOBILE USERS POPULATION INTERNET USERS
BRASIL70%
LATAM30%
BRASIL73%
LATAM27%
E-COMMERCE CREDIT CARDS
SOURCE: INTERNET WORLD STATS, IMF, EUROMONITOR, EMARKETER
And as if that wasn’t enough...
Mobile in Latam is getting
pretty hot
Muchos smartfonos
Q4:12 Smartphone Subs
1. China 270 Million
2. USA 172 Million
3. Japan 78 Million
4. Brazil 55 Million
5. India 44 Million
6. UK 45 Million
18. Mexico 15 Million
23. Argentina 11 Million
24. Netherlands 9 Million
5. India 44 Million
SOURCE: KPCB Internet Trends Dec 2012
Sell your car, buy an iPhone!
Only USD 1,112
With a contract!
Same exact phone in the UK...
FREE!
Android however...
USD 173!
Hence, it’s an Android world...
Android53%
iOS12%
Blackberry5%
Symbian6%
Other/Don’t know24%
South America smartphones marketshare
SOURCE: StatCounter Global Stats 2013
Sao Paulo
Latin American users, similar to Europe and US
Over 90% reach within internet users
Brazil is Twitter’s 2nd market...
Top games a few months ago...
It’s time to conquer...
A good time to get in, CPIs lowLocalisation less important on mobile
2 languages onlyMega-active users/sharers
What is Jampp?
We solve the app promotion puzzle
Get users for your app, pay only CPI.
A blend of +80 traffic sourcesDynamic Optimization
Install + open trackingYou only pay per install
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